The output in books and the media plays the same role as a citizen’s passport. Thanks to them, the reader can get acquainted with the brief content of the work, and the advertiser can see the circulation of the printed publication and, depending on this, calculate the effectiveness of the submitted advertisement.
What is the output?
Consider the definition of this concept. According to the standard, the output is a set of information that characterizes the publication and is aimed at informing users, bibliographic processing and statistical accounting of publications. Their presence is mandatory and is regulated at the legislative level. Information on what the output data is and what information should be included in this complex is contained in Article 27 of the Law of the Russian Federation "On Mass Media", as well as a document developed by the Russian Book Chamber, entitled "System of Standards for Information, Library and Publishing "
Violation of the publication system of the output data leads to administrative liability in the form of a fine. Also entails the confiscation of publications that do not comply with the law.
The rules for processing information included in the “output” category, the significance of which is quite large, is one of the most important aspects of publishing.
Radio and TV Output
The law "On the media" is quite extensive. In it you can find information about what the output of radio and television broadcasts is. Broadcasters must provide this information without fail. Their standard output is the official name, call sign, and a logo or emblem.
According to the Law, disclosure of information about a radio station or TV channel should occur at least four times a day. However, basically these companies call themselves on the air much more often. After all, the name and logo are an important attribute of advertising and the corporate style of the organization.
You must also announce the name of each new program that is broadcast.
Due to the fact that television in our time has a tangible effect on all segments of the population, and also taking into account the content of some programs, media products that have a restriction on distribution and viewing should be marked with a corresponding sign.
Copies of broadcast programs should contain such output data: name, air date, last name and initials of the editor-in-chief. As well as circulation, editorial office, information on the availability of prices or free distribution.
Periodicals Output
The main feature of the media is the regularity of its release. However, very often in the editorial office they forget to indicate this information. Sometimes they confuse the year and date of foundation of the publication with the year and date of publication of the first issue.
In addition to the above, for a periodical (except newspapers), the output is:
1. The title of the media as a whole and the current issue.
2. Indication of the publisher.
3. Subject, type of publication, frequency, features of the issue.
4. Information about the editorial team.
5. Numbering.
6. Imprint (name; founder; editor-in-chief; issue number and release date; time of signing for printing (for newspapers); circulation; index; addresses of the editorial office, publishing house, and printing house; price or notes “Free price” / “Free”; marking information products in case media content can harm a children's audience).
7. Graduation information.
8. Classification indices.
9. Barcode.
10. International serial number.
11. Copyright.
The output of newspapers has its own specific composition:
1. Name.
2. Subheading information (publisher, frequency, founding date, annexes and parallel foreign language publications).
3. Release date.
4. Numbering.
5. Release data.
6. Information on the composition of the editorial board.
Book Output
Surely everyone was holding textbooks or novels in their hands. And what is the output in books, everyone knows who at least once used the services of a library. Their presence greatly facilitates the search for the necessary literature and contributes to the efficient processing of publications.
The output of the book should contain the following items:
1. Name (main, parallel, alternative).
2. Information about the author and those who contributed to the publication of the book.
3. Subheading data (name of the organization that issues the publication, series in which it belongs).
4. Classification indices.
5. Subheading data.
6. Copyright.
7. Graduation data (information on the state registration of the publisher, circulation, etc.).
8. Abstract.
9. Standard international numbers.
10. The layout of the catalog card.
All books in the territory of a particular country should contain annotations and bibliographic data in the state language. The exception is publications in foreign languages, aimed at distribution abroad.