New Year's holidays did not pass, and very soon on February 14 and March 8. We need to think again about how to please our loved ones. A magic gift will be a gift certificate for women in a beauty salon. They offer their customers a wide variety of certificate options that differ in design, cost and volume of services.
Benefits of a gift certificate to a beauty salon
- It is suitable for everyone, because from a wide range of services, any client will be able to choose what he likes.
- As a rule, a certificate can be purchased for any amount, which is very convenient for buyers.
- Gift certificates for women in a beauty salon are designed very beautifully; outwardly they resemble a beautiful handmade card. Handing such a surprise is very nice.
- This is a relevant and useful present.
If you are the owner of a beauty salon, then a gift certificate is a very convenient product that will be in great demand, especially on the eve of the holidays. And of course, for the client to want to purchase a certificate from you, you need to make it very beautiful and original.
Gift voucher
First of all, pay attention to printing and design. The certificate should look very attractive and match the level of your salon. Even if you have an inexpensive hairdresser, you should not offer customers a postcard printed on a home printer. Ask for help from a professional designer who can make a beautiful layout and place all the necessary information on the certificate.
The certificate must be issued in the color scheme of the salon, consistent with your brand. Paper should be selected thick, you can design, matte, glossy or embossed.
What information should be indicated in the certificate:
- Set of services or face value.
- Course of services.
- Terms of Use.
- Validity of the certificate.
- Salon address.
- The serial number of the certificate.
Sample gift certificate of a beauty salon
At the stage of creating the layout, you should consider whether the form will be blank or the amount will immediately be printed on it. An ideal option would be to print a small print run and evaluate which certificates are in high demand. Not everyone loves to show the value of a gift, so you need to offer options with services, such as manicures, pedicures, hair coloring, women's haircuts, and so on. Thanks to such a wide selection, the donor will be able to make a pleasant surprise to a loved one without any special costs.
Typically, gift certificates have an account number to keep track of which periods which certificates are most often purchased and how quickly they are used.
The circulation for the first batch of certificates can be any. Typically, 50-100 different certificates are printed for the first time, so that they can be subsequently printed as needed.
The cost of certificates depends on the cost of paper and registration. Please note that the larger the circulation, the lower the cost of each certificate.
Certificate Amount
As a rule, certificates have a face value of 1000 to 5000 rubles. You can also offer VIP certificates with unlimited face value for regular customers. If the service indicated in the certificate is rendered or spent the entire amount of the face value, then the client is issued a check, and the certificate remains in the cabin. If the amount is not fully spent, then a special note is made. For this, certificates often leave free space for recording.
Types
Gift certificates for women in a beauty salon can be bearer or registered. In the second case, the surname and name of the person who can use the certificate must be indicated. Or the donor himself can indicate to whom he is intended, and write a congratulation.
Also, certificates can be timed to a specific holiday or for a specific service. For example, a change of cosmetic products is expected in the salon, so a campaign is launched to quickly use previous funds. In this case, the certificate indicates the size of the discount and the initial cost of the procedure without a promotion. Price-effective offers are always in maximum demand among customers.
Gift Certificate Packaging
A gift certificate for the services of a beauty salon should be beautifully packaged so that it would be very pleasant for a person to hand such a surprise. You can bandage it with a beautiful ribbon in the color of the certificate or order an envelope for it. In this case, the envelope must match the style of the certificate itself, and your logo must be indicated on it.
If you have chosen a certificate for a certain amount, then inside the envelope you can make an investment with the cost and a detailed description of the services you offer. This will help the future customer decide on the service and appreciate the gift. Below you can see a photo of gift certificates of a beauty salon.
In order to save on packaging, you can make certificates like a beautifully designed postcard with information inside. In this case, you can bandage the certificate with a ribbon and issue it using laser cutting. Such a gift will look very elegant and gentle. Another very popular type of certificate is scrapbooking style design. Such voluminous handmade cards are very popular with all the girls. It is enough to find a master who can make beautiful certificates for you in the style of your salon.
At the same time, one should not offer gift certificates for women to the beauty salon without packaging at all, since it will quickly become worthless. Therefore, you can prepare small packages with holiday symbols and your logo. Also in the package you can put a sweet compliment, a chocolate bar with wishes, business cards and company calendars.
Informing
All your customers should know that there are gift certificates in your salon. Keep samples of several certificates at the front desk to attract the attention of customers. The administrator should not forget to offer customers such gifts for their loved ones, as well as talk about the benefits and ongoing promotions.
You can also subscribe via SMS or e-mail, post information on social networks and on the site. In this case, to facilitate the search, you must specify the city in which your salon operates, since by default, as a rule, information is displayed in Moscow. Gift certificates to a beauty salon will allow you to expand your customer base and increase profits during the holidays.
Love your customers - always try to offer them more than they expect. Then your guests will always come back to you with joy. After all, if they acquire certificates from you, it means that they like in your salon and they want their loved ones to use your services too.