In the late nineties on the shelves of Russian stores there was a new product, fruit drink “Miracle-berry”. Customers immediately liked the product and aroused keen interest of specialists. Why is the drink so good and what is the secret of its popularity?
Product Description
Morse is one of the most famous soft drinks in Russia. In the old days it was prepared in large quantities and stored in basements for a long time. A sweet drink was made from wild forest berries. This made it especially tasty and aromatic. Over the years, nothing has changed. In Russia, everyone also loves fruit drinks and continues to make it, however, it is already much less common and only at home. Therefore, the moment when the well-known Wimm-Bill-Dann company introduced the Miracle Berry fruit juice on the market in 1998, became significant for the entire domestic non-alcoholic industry.
It was the first such drink produced in an industrial setting. It has become a real find for Russians, long tired of foreign products prepared using flavorings, dyes and preservatives. The highlight of this fruit drink is that it is prepared using a unique technology based on old Russian recipes.
Who produces the miracle fruit drink?
The popular fruit drink Miracle Berry is produced by the world-famous Russian company Wimm-Bill-Dann. Since 1992, it is considered the largest producer of dairy and non-alcoholic drinks in our country. Among the most famous brands belonging to this corporation, one can mention J7, “Village House”, “Merry Milkman”, “Essentuki” and “Favorite Garden”. It all started with one dairy plant, located in the north of Moscow, which was engaged in the production of products for baby food. A few years after corporatization, he was bought out by a new developing company and practically became its parent company. And a little later in 2011, all rights to it were acquired by PepsiCo Corporation. Now, the famous Russian company is led by Americans directly from Bermuda. The corporation is trying to focus more on export. In this matter, she is interested in countries such as Belgium, France and the Netherlands. If there is already a lot of competition with dairy products, then fruit drinks prepared according to ancient Russian recipes should definitely interest them. Serious work is being done in this direction through the implementation of promotions and advertising campaigns. The results eloquently speaks of the profit that Wimm-Bill-Dann receives from its consumers.
Line of flavors
At present, the Miracle-Yagoda fruit-juice trading network is presented in four different flavors:
- cranberries;
- lingonberries;
- cranberries and strawberries;
- berry collection from blackberries, cranberries, blueberries and blueberries.
Each of them is good in its own way and gives the drink a special originality and individuality. If we take into account that manufacturers of other juices often try to use more popular raw materials such as strawberries or exotic fruits, then the new fruit drink has a clear advantage. It uses those berries that have long been popular in Russia. Then they were collected in the forest, and not grown on the beds and in the front gardens. The product was poured with juice and nutrients in vivo. This was his uniqueness. Now the manufacturer is trying to revive past traditions. As practice shows, he succeeds. Fruit juice made from natural raw materials using the latest modern technologies is no worse than what our great-grandmothers prepared.
The composition of the product
The main thing that is appreciated in any food product is its naturalness. People, saturated with various dyes, stabilizers and preservatives, strive for something clean and good. What in this case does the Miracle Berry fruit drink offer? The composition of the drink is extremely simple. It contains only four components:
- The purest water.
- Natural berry juice.
- Sugar.
- Flavoring.
No preservatives or tinting preparations. The manufacturer follows this very strictly.
Some consumers are confused by this last component. But here we must take into account that the technology uses a flavoring exclusively of natural origin. No chemistry or synthetic drugs. To give an additional aroma, it is customary to use only additives in the form of extracts, essences or essential oils. These products are obtained by heating or fermented decomposition of natural raw materials, which eliminates any chemical interference.
Favorite Taste
One of the most popular variants of this product is considered fruit drink "Miracle Berry Cranberries." In composition, it is no different from the rest of the representatives of this brand. True, sometimes instead of regular sugar, glucose-fructose syrup is allowed. The rest of the recipe remains the same. The main thing in this product is that it is prepared on the basis of the juice of one of the most healthy berries.
Cranberries have long been considered a true storehouse of vitamins. She is capable of:
- as an excellent antioxidant to prevent aging, protecting the body from radicals harmful to it;
- protect against colds due to the high content of potassium and vitamin C in it;
- reduce the risk of cancer due to the action of antibiotics contained in the berry;
- remove excess wastes from the body;
- increase mental and physical activity;
- improve appetite and normalize digestion;
- due to vitamins PP and C, eliminate the appearance of plaques and blood clots in the vessels;
- change the condition of the skin, nails and hair for the better.
This is not the whole list of what the famous forest berry can give the human body.
Public opinion
There is probably already no such person in our country who would not hear about the Miracle Berry fruit drink. Reviews about this drink eloquently speak for themselves. The vast majority of buyers claim that this product is a great alternative to soda and regular juices, which are already slightly tired.
Morse revives in the soul of everyone the old Russian traditions and from this he does not lose his novelty. It’s nice to cool off with a light drink on a hot day, knowing that our great-grandfathers did just that. In addition, do not forget that he is an excellent prophylactic for colds and, moreover, is still able to restore immunity. What could be better? The product captivates with its naturalness and bright rich taste. This is especially pleasing to young mothers. Indeed, according to experts, such fruit drinks can be safely given to children from three years old. This is not tinted water, but the real gifts of the forest. In addition to the taste, packaging packaging also deserves special attention. From its very first appearance on the market, Miracle Berry has been sold in ergonomic packaging developed by SIG Combibloc. It is very convenient to use, and the external design immediately causes an appetite and a desire to try what is inside.
Health benefits
Too many buyers like the natural “miracle fruit”. Cranberry berry is a win-win option for such a drink. You can talk about its benefits for hours. The unique properties of this forest beauty are still not fully understood.
For example, not so long ago, Americans found out that this queen of swamps can be used in dentistry as an anesthetic and to protect tooth enamel from tooth decay. In ancient times, people knew that cranberries could be used to prepare decoctions for treating tonsillitis, flu, and gout. It helps fight liver and kidney problems. Even serious diseases such as diabetes mellitus, low acidity and thrombosis can be defeated by eating infusions and decoctions of cranberries. Nutritionists also advise not to neglect this berry for those who want to correct their figure. After all, it contains such substances that activate metabolic processes and renew the body as a whole. Beauticians have developed many masks that can fix almost any skin defects (dryness, oily sheen, age spots and acne). Cranberries easily cope with each of them.
Recognition
A good product never goes unnoticed. Sometimes it takes time. But for the new Russian product it was not so much needed.
At first, many did not believe that the Miracle Berry fruit juice was prepared from natural berries. After all doubts about this have been dispelled, real glory has come to the product. It all started with a gold medal at the World food-99 exhibition. The drink simply charmed everyone. The following year, at the same exhibition, a new product of the same brand under the name “Berry Harvest” received a silver medal. He received the same award at PRODEXPO-2000. But manufacturers did not stop there. Consistently high product quality yielded the desired results. The following year, 2001, at the international food fair, the Russian fruit drink again received the long-awaited gold. This only confirmed his leadership position. Now Wimm-Bill-Dann can safely enter the world market and not be afraid of competition.