Using social media to build your brand was once an additional but optional step to support a broader marketing strategy. Today it is important. How to make a business page on Facebook to start your promotion?
Beginning of work
To create an account to promote your own brand, you need to follow a few simple steps:
- Visit Facebook.com/Business and click Create Page.
- Choose your business classification.
- Add information about your company in the required fields.
- Download your profile and cover photos.
- Fill out the About Account profile section.
- Start writing on your new Facebook page.
What is a Facebook business page?
A business promotion page is essentially similar to your typical Facebook profile, but it has a different purpose. Your potential customers may like your profile, and they will regularly come and receive your updates in their news feed. Companies use Facebook pages to post images and videos, share recent content, announce new features and interact with customers.
The main difference is that such a profile will measure the number of rooms, likes and much more so that you can analyze its effectiveness. Facebook analytics is a powerful tool that you can use when you want to find out how well your social media content resonates with your audience.
Social media profiles should be an extension of your brand. If you are going to create a Facebook page, it is very important to conduct it correctly so as not to lag behind new trends. Customers can use the business page to contact you. In fact, you should expect this and make sure that you can quickly respond to any questions or comments that will come.
Many companies prefer to start with Facebook when implementing a social media marketing strategy. It is cost-effective (creating a page for free) and quite intuitive. Subsequently, you can configure duplication of content in other social networks.
How to create a business page on Facebook for a company? The quick guide below will give you step-by-step instructions for launching and promoting your profile.
Register a new profile
Visit www.Facebook.com/Business and click "Create Page" in the upper right corner. Remember that you will need to link this business page to your personal account. As a rule, your account is the best option. If not, use the hired employee profile to lead your Facebook marketing strategy.
How to make a business page on Facebook personal? Go to the site section dedicated to creating a page based on your profile. Then follow all the instructions that will be displayed on the screen. As a result, you will get two accounts that are closely related.
Choose your business classification
How to make a business page on Facebook so that it reflects as much information as possible about your brand? Click "Start" under the tab where it says "Business or Brand." Take a look at the list of options and select the one that best suits your business model.
Add your company information to the page
Then you need to add information about your company. The page title must match this name. You need to enter the street address, but if you wish, you can hide it - just check the "Do not show my address" box. When you are finished filling out your information, click Continue.
For companies that do not have a physical customer address (for example, an online store), you can use the address of your headquarters or head office. Then you can simply refuse to show this information if you select this setting.
Upload Images to Facebook
How to make a business page on Facebook attractive? At this point, you will be prompted to upload your profile and cover photos. The first should always be your logo. It will be displayed next to each published update, so using the logo increases your visibility and ensures that your audience associates it with the relevant content that you publish.
You will also need to download the Facebook cover. This is a large banner photo located at the top of your profile. When downloading this image, consider the size of the image you have selected. The optimal settings for the cover are 315 pixels high and 851 wide. If the photo you have chosen is much larger, cut out part of it.
While the image of your profile should always be your logo, the picture on the cover offers a great opportunity to show a description of your brand. Think about using photos of your employees, your creative style product, or your latest advertising.
Fill out the About Us section for your business.
Once you upload your images, you will see your page become recognizable. In order for your audience to be in the know, you need to make sure that the "About Us" section is filled with information that you can search on the network.
Use the menu on the left side of the page (just below the profile image) to go to the "About" section. Then fill in the information that you think your customers will need. For example, if you are promoting a regular store, you will need to add opening hours, as well as an address.
How to create a business account on Facebook for sales? Use the "History" function of the above section, which allows you to tell visitors a little more about the history and mission of your company.
Explore your business page
At this point, the process of creating a profile is almost complete. It's time to do the finishing touches. On the main page you will find some “page tips”. Experts recommend clicking on these tips and adding things like a short description, creating a username, and more. These final touches are a simple step that will make your profile as good as possible.
How to make a business page on Facebook closed? To do this, you will need to create an additional group. The social network offers this opportunity, because the default pages are public and open. Here you can post news and announcements, share photos and videos, and so on. The group is closed, and the entry of users into it will occur at your approval. In it you can conduct various surveys and create discussions on an unlimited number of pages.
How to make a business page on Facebook invisible? Such a function exists in this social network. By publishing each post, you can configure privacy so that messages and other content are visible only to your selected user circle.
Integration of Facebook Shop (and other add-ons)
There are many Facebook add-ons that can help any business grow better through the network. One of them is the Facebook Shop, designed for e-commerce companies.
To add a Facebook Shop to your business page, it must be fully created and saved. Then integrate this plugin, which will allow you to customize your store, sell products directly on Facebook and much more.
If you are a nonprofit organization, you can receive money in other ways. Consider starting fundraising on Facebook to encourage your friends and followers to donate.
Start posting on your new business page on Facebook
So, you have followed the instructions on how to make a business page on Facebook. Now you can start posting content for your audience for familiarization and interaction.
After you write the first greeting message, you can post anything. Publish anything from photos of your new office to the latest industry news.
Use every opportunity to attract your audience. Ask them questions, request feedback, or invite them to the grand opening of your store. Today, consumers have become especially loyal to their favorite brands. Anything you can post to interact with them will help build valuable relationships with your Facebook fans.
In general, be sure to post relevant content on a regular basis. As mentioned earlier, an outdated Facebook page can be as unwanted as its absence. Try to write something at least once a day, but do not overdo it! Never post just to post. Your audience will understand this and feel that they are being spammed. Find a balance and make sure that the content you publish is informative or interesting.
How to make a business page on Facebook the main? Secure the most important post at the top of your corporate profile. He will not change his position after the appearance of new messages.
How to link the created page with the profile in Instagram?
How to make a business page on Facebook for Instagram? First of all, you must create an Instagram profile with the same name as the created corporate Facebook profile.
Then go to the "Instagram" on the phone and select the profile icon in the lower right corner. Then click the gear icon in the upper right corner (it may look like three vertical dots if you are using an Android device).
This will lead you to options where you can customize a number of your preferences, including social networks. Find Settings> Associated Accounts. By clicking on this item, you will see all the possible options for social networks with which you can associate with Instagram.
Then you must log in to Facebook on your phone for this step to work. On Instagram, select your Facebook business page. After you click OK, you will be returned to your sharing settings. If you managed to sync your accounts, the Facebook logo should turn blue.
How to create a business page on Facebook for Instagram so that it works effectively? Remember that 73% of brands post at least one photo or video per week on Instagram. What content should you share?
At the most basic level, you should post messages that match your brand and target audience. This includes things like the development of your company and the industry as a whole, interesting quotes and humor.
Publishing photos from Instagram on a Facebook business page allows you to display vivid visual effects on several platforms with a few simple clicks of the mouse and gives you the opportunity to demonstrate the personal side of your brand. This can make a big difference when it comes to interacting with the target audience. Visual content will be more than forty times more effective than text messaging.