E-commerce has a great future, as the number of online stores is constantly increasing. It is advisable for potential buyers to think about where it is better to purchase goods. Today, the consumer market is saturated with Chinese products.
general information
Relatively recently appeared online store Wish, which means “desire”. The site is organized by Russian entrepreneurs, and the company’s office is located in San Francisco. Advertising claims that the store offers a wide range of products at the lowest prices. Wish online store offers a unique discount system and special loyalty programs to attract customers. The site presents branded clothing, electronics, accessories, shoes and much more.
Wish online store positions itself as a platform that specializes in selling goods from China at affordable prices. The assortment includes various products on which customers can save up to 80%. The site holds promotions every hour and offers discounts on selected products. For shopping enthusiasts, this is an undeniable advantage that can satisfy customer interest. However, customers are encouraged not to make orders through this platform, and some customer reviews about Wish are full of such harsh claims that this is a "divorce" and a "scam." Many say that the products on the site look much more attractive than in reality.
Technical side
Despite the fact that the site looks intuitive, users have a number of questions. Many visitors cannot delete an item from the basket, because the site does not have a dedicated button. She is replaced by a small cross in a gray circle.
Among the shortcomings of the site can be identified an incomplete description of the characteristics of the goods. Potential customers who have experience in purchasing goods through an online store will quickly understand the choice and payment of the order. However, many customer reviews of Wish speak of an inconvenient product search system and slow website operation.
To go through the registration process, users just need to fill out a simple form that contains standard items. The main page shows the promoted positions. In the upper part there is a search bar in which you can find the product of interest. Next, you need to select the characteristics of the product and click on the "Buy" button. After that, you can go to the "Basket" and pay for the order through a special form.
What is a promotional code?
A promotional code is a specific set of characters that should be entered in a special window. It provides a one-time discount to the buyer at the time of payment for the goods. Customers can get a free and easy promotional code using the link on the site. The main condition for receiving a promotional code is to provide the seller with an email client. Then a letter with numbers and letters will come to the specified email address.
How to pay for the goods
The developers have tried to make the process of buying goods as convenient as possible for customers. Buyers can make purchases with credit cards. In this case, the platform will redirect the client to a secure payment page. If the client has enough money and the details are entered correctly, confirmation of payment of the order will immediately arrive.
Buyers can use the bank transfer service. However, this operation may take a long time. After payment, a message with the account details will be sent to the client’s mail. The order will be processed at the moment when the funds arrive at the company account.
In addition, customers can use a money transfer system or electronic money. The platform guarantees complete confidentiality and a high degree of security to its customers when making transactions.
Customer reviews
You can judge the operation of this service by customer comments. Some customer reviews of Wish are full of negative emotions, as customers expect to purchase technically advanced products at low cost. This is surprisingly naive, so it’s hard to call them victims of fraud, but in this case the fault lies not with the site, but with the seller.
Customers can refuse the package upon delivery and closer inspection of the goods. A lot of complaints cause a level of software security. Many customer reviews of Wish suggest that their accounts were hacked by intruders who replaced emails and delivery addresses. As a result, customers did not receive the ordered goods, and the funds were never returned. Customers report poor quality feedback because the support service is almost down.
Subtleties of ordering through a mobile application
The platform has a pronounced social component. By purchasing goods through a smartphone, the system offers to invite friends from social networks. Many customers noticed that the amount of purchased goods is translated approximately in rubles. This is a clear discrepancy, which implies a double conversion. Initially, all prices are indicated in national currency, and then converted into dollars. To fix the defect, you need to study the site policy and disable push notifications. The interface of the Wish application in Russian requires significant improvements.
The side menu allows you to switch between different categories of products. Often the sorting criteria do not match the actual content of the section.
The application also issues irrelevant product recommendations. If we analyze the range of products, we can conclude that the target audience of the Wish store is the fair sex. Of course, anyone can download the application, but it will not bring practical benefits, it is only an aimless pastime aimed at viewing shoes, clothes and other goods of unknown origin from Wish. Clothing from China is of poor quality and the mismatch of the image on the site with the real style.
General conclusion
The site’s prospects are difficult to assess, since the number of negative reviews cannot serve as the main criterion for the integrity of this platform. As a rule, dissatisfied customers are more active than customers who received quality goods on time. However, the site does not have competitive advantages, and the quality of the goods does not match the declared characteristics. Despite numerous negative customer reviews, Wish is very popular in Russia, and customers regularly order products on this site.