Many people wonder how to get to Yandex.News in their region, since this is one of the largest aggregators in the Russian Federation. We are talking about thousands of traffic. To get it, you need to take into account some subtleties.
Conditions
To be in the top, you need to make the site as interesting as possible. And most importantly - the news should be on the main topic. Previously, there was no need to register as a media, but recently it was introduced.
Before you get into the top Yandex.News in your region, you will need to sign a number of documents by sending them by mail or fax. In this case, the documents should be signed by the person who registered the domain directly.
It is important that the site meets all the requirements, all news should have unique URLs, separate pages. You will need your own RSS feed. Technical requirements are issued too. We need to hire specialists in journalism, they will be the ones who will write the news. Do not copy and rewrite them, you need to write them. They must be unique and literate. News articles should be issued on a regular basis. Their output should be constant. It’s best to organize the publication more than once a day, but several. Journalists need to write regularly. Better every day. Articles should be interesting to the reader, arouse in him a desire to comment on them.
Before you get to Yandex.News in your region, you need to carefully prepare the About page page. It displays information about the owner, editors, and journalists. The page "Contacts" should also be prepared: it is necessary to place relevant data on it and monitor all changes.
Writing a letter
After overcoming all these steps, you must write to Yandex a request to connect the source. After that, the service manual will send an order of further steps that will need to be completed. Then Yandex will inform you of the verification of the actions you have taken.
Mechanism
The main objective of the service is a description of news events. They are formed by Yandex partners. Message processing is performed by special programs. Their settings are such that they select the most relevant information at the moment. The citation rate of the relevant materials is also taken into account. Algorithms are designed so that news about the same events is not displayed.
For the media, a partnership with Yandex can significantly increase attendance. The readership is also expanding. The question of how to get into the top Yandex news is asked by many agencies and television channels. All information is thoroughly tested. Services from Yandex are provided both for free and for a fee.
Detailed plan
Before you get into the Yandex news of your region, you will need to forward the request to info@news.yandex.ru. After that, service representatives will contact you yourself. But the administration may not respond to the application without explaining the reasons. It is necessary for the publication to exist for more than six months. Otherwise, the request will remain unanswered.
Access to information
It is important that the information is freely available. To get acquainted with them, the visitor should not be obliged to go through the registration procedure. It is necessary that access to the site is provided on a regular basis.
Content
The answer to the question of how to get into Yandex news necessarily includes requirements regarding the content of articles. Information should not violate the laws of the Russian Federation. That is, data that contribute to inciting ethnic hatred are not allowed, there should not be insults in them. Articles that violate someone else’s rights will not be missed. It should not be in the texts of profanity.
Before you get into the Yandex news of your region, you need to make sure that the texts on the site are news or analytical. Announcements, advertising, jokes, art articles are not allowed.
It is especially important that advertising is not displayed. After all, a news aggregator is not a means of promoting anything. Articles are always checked for headings matching content. If it is discovered that the text was simply copied from another source, the article is considered a duplicate. Yandex easily distinguishes between such articles.
Resource role
It’s important for everyone who owns a news resource to know how to get into Yandex news. This will bring a constant traffic channel. After the site is registered in Yandex, indexing will go much faster.
It is important to create a site that is most convenient for people to familiarize themselves with. You must adhere to the original theme of the resource. For example, if a site was declared as a resource about games, it should not contain articles about surgical operations. You will need to carefully check each article for errors. Before you get into Yandex news, you need to make sure that articles are not added at the same time. It is important that they come out with pauses in a few hours.
At the same time, Google will receive a letter in response to the application requesting confirmation of the rights to the site. In addition, it will be necessary to confirm the fact that the site meets all other requirements. Anyone who is thinking about how to get into the Yandex news of his region should take into account that people work in the service. So, sometimes the human factor also triggers when concluding a cooperation agreement.
Yandex Zen
Yandex.Zen has recently become a very popular service that brings a lot of traffic to Internet resources. Users subscribe to any service channels. The channel rating is read directly by the algorithm. Before you get into Yandex.Zen news, you need to consider how the rating itself is formed for each channel. It is affected by the number of subscribers, their growth. It is important that articles are published on a regular basis. It also takes into account how they are read. On average, this happens with 65% of all articles published on the service. For experienced authors, this figure is much larger.
It’s not recommended to change the channel’s theme often Readers may not appreciate this, and then unsubscribes from the channel will begin. In addition, the algorithm can hardly cope with finding an audience for a channel that actually broadcasts about everything. Changing the topic of articles cannot guarantee that the channel will be in the top. The most popular sources among readers are in the top. But it’s best to combine the channel with the site.
Also, Yandex.Zen calculates its karma for each author. This is a success indicator for the channel. The maximum karma is 100 points, and the higher the karma to this mark, the better.
Karma is calculated by several characteristics weekly. So, the dynamics of the audience is taken into account - how many new readers appeared and the old ones left.
The popularity of individual articles is calculated in comparison with channels broadcasting on similar topics. The frequency of publication of articles is mandatory as well. Likes can affect the entry of articles in the top. It is also calculated how often the audience comes to Yandex.Zen precisely for the articles of a particular author - whether she shares them. If karma grows, the channel gets to the top. Yandex rewards channels with the best karma with bonuses - cash payments, guaranteed impressions, the number of which is constantly increasing.
Who gets into Yandex.News
Both Yandex and Google news are considered one of the most convenient resources for acquaintance with events taking place in the world. They are read by all people who monitor the political and social situation in society. They also turn out to be useful for online publications, because additional traffic comes from here. Every day, these services are capable of giving up to 30,000 website visitors.
As a rule, Yandex.News gets media outlets that provide general information on all topics of the surrounding world. In addition, publications that publish articles on social, political, and economic issues are also allowed here. And it’s unlikely that Yandex.News gets resources broadcasting on a specific topic - about animals, hobbies, and so on. News should be relevant.
The requirements are quite stringent. Therefore, only the highest quality resources fall into Yandex.News. And recently, only sources registered as mass media get into the aggregator. Such a requirement was added in order to prevent the release of news, the publication of which could not be influenced by the state. After all, the state can easily deprive the media of a license if they publish something objectionable. At the moment, completely independent publications that would be difficult to tighten up on Yandex.News do not actually exist.