Often, the average person is more willing to purchase any product with bright red price tags that signal stocks and discounts. In the supermarkets of any city you can see how people without hesitation buy what they do not need. And sometimes, wanting to save money, they bring home low-quality goods. Why this happens, and how to buy promotional items in stores, is described in this article.
What are discounts and promotions?
Stocks are temporary offers to reduce the price of a particular product or a specific range of goods in order to increase demand for it and sell off the remaining stock. As a rule, in a supermarket, stocks are held in order to get rid of products that are poorly sold and to reimburse funds spent on their purchase.
A discount is a sale of goods at a reduced price. As a rule, a discounted product is sold in the following cases:
- its expiration date is about to expire;
- the goods turned out to be defective;
- demand for it is lower than supply.
Thus, we can conclude that the presence of a discount or promotion in a supermarket does not always indicate benefits for the buyer. It is important to remember that a person’s psychology is designed in such a way that he is ready to buy up all the promotional products simply out of a desire to save. At the same time, a person does not think at all that he can overpay several times more or buy something that he does not need at all. Therefore, it is always necessary to remember some important rules that will be presented below.
Benefit of discounts for buyer and seller
Of course, discounts and promotions in supermarkets are not always indicative of any catch on the part of the seller. It happens that the store management bought a large batch of products at a very favorable price for them, and they have the opportunity to sell it cheaper than other outlets, and thanks to the red price tags they bring this information to the end consumer. In this case, the purchase of goods will be very profitable.
It is worth noting that by purchasing promotional products, many people can save about a third of the monthly budget allocated to food. For example, knowing about promotions and discounts in Moscow supermarkets, you can save from 500 to 1000 rubles per purchase.
Promotion Rules
In order to use discounts and promotions in supermarkets to your advantage, remember the following:
- Before you go shopping, you should make a list of primary and secondary products and goods. Thanks to this, it will be possible to protect yourself from unnecessary expenses, and if you want to buy something with a red price tag, the list will make it clear whether this is really necessary.
- You should always pay attention to the expiration date. If the product is really needed, then it is necessary to assess whether it will be possible to use it before the end of the expiration date.
- It is important to pay attention to the quality of the goods. If the products offered in supermarkets or stores were not properly stored, then their shelf life is automatically reduced. For example, meat products that lie outside the refrigerator will deteriorate much earlier than the specified time.
You should always compare prices. It happens that a supermarket deceives its customers and puts a red price tag on products that cost much less in other stores. Such situations are rare, but still found in practice.
Conclusion
In conclusion, it is worth noting that any purchase should be conscious and necessary. It is always worth remembering that marketers use human psychology with greater benefit for themselves and the store, and very rarely for the average buyer. But if you competently approach this situation, then you can save quite a substantial amount.