Rothmans - cigarettes with a dash of excellent quality Englishman. The product brand was registered in 1952, at first it was part of a company of English origin called Rothmans. Then the brand was bought by the British American Tobacco concern. It is also the private property of this corporation to the present. The only distributor of cigarettes in the Russian Federation is the SNA Group of Companies.
British aristocracy
The English brand Rothmans, whose cigarettes are made from high-quality tobacco and have the peculiarity of a unique taste, liked by all adherents of the aroma of pure tobacco. Classical conservative decisions in both tobacco manufacturing technology and brand presentation made him a favorite in pricing.
Cigarettes of this brand have a fairly affordable price. However, they are distinguished by special sophistication and subtle elegance of cigarettes in the price segment of expensive tobacco products. The taste of Rothmans successively preserves the tradition of British tobacco smoking. Restraint, aristocracy, relevance - these are the qualities that are appropriate to characterize this brand.
Refined classic
Currently, there are four Rothmans cigarette formats on the Russian market: classic King Size and Super Slim cigarettes and modern cigarettes - Rothmans Demi and Rothmans Nano. King Size contains 10 mg of tar and 0.8 mg of nicotine. Thus, it is characterized by a fairly strong taste of classic premium tobacco. For fans of milder tastes, the manufacturer presents King Size Special Mild, which contains only 0.6 mg of nicotine and 7 mg of resin.
A characteristic feature of the packaging of these cigarettes is the classic shape with sharp corners. The logo is depicted on a white background. A small amount of Rothmans is produced in cigarette case packs. Such an interesting form of packaging liked the main part of connoisseurs of aesthetics. Buyers who prefer cigarette filters with a mouthpiece filter as a premium can choose among the traditional King Size format and the modern compact Demi format.
The story of Rothmans: cigarettes that conquered Russia
At the beginning, cigarettes of this brand came to Russia from the UK. Transportation costs greatly inflated the cost of cigarettes. But then the start of production of domestic Rothmans cigarettes was the opening of the manufacturer in the city of Saratov. After that, the price of Rothmans cigarettes fell significantly, almost twice. If an original pack from England costs from 200 to 2000 rubles, then Russian-made Rothmans can be bought at a price of 60 rubles per pack. Since that time, they have turned into cigarettes, available to an ever wider circle of lovers of high-quality tobacco. For this reason, these cigarettes from the premium price segment have moved to the middle price class. This tactical move of some kind turned out to be quite successful in all respects, because the Kent brand has already begun to lead in the premium segment. There was no point in competing with such a brand. And in the middle price range there was no leader, and Rothmans - cigarettes with a famous name - immediately took their place quite firmly. The Rothmans brand immediately attracted the attention of consumers with the presence of high quality, which he did not miss when lowering his place in pricing. Thus, the extremely attractive price of this brand made it extremely popular among connoisseurs and adherents of high-quality tobacco, who are not able to smoke premium segment cigarettes.