Nobody likes to drive a dirty car. After all, a car is a business card and the face of the owner. Washing a car is not a very pleasant experience, especially in the cold season. In addition, not everyone wants to spend their time on this. Therefore, in every city there are companies ready to provide car washing services.
How to unwind a car wash?
Car wash as a business is attractive and always in demand. But in conditions of high competition, it is no longer just enough to provide high-quality services. How to unwind a car wash? Any business requires active advertising. Its task is to attract and retain the maximum possible number of customers. Even before opening a business (car wash), you need to develop a successful advertising company.
Location
How to unwind a car wash? The main customers are residents of nearby houses. But drivers often call here on the way from work or the store. Therefore, its location plays a key role. The best places for a car wash: garage cooperative, car service area, gas station, car market, busy roads.
Driving nearby should not be obstructed. No one wants to go to their destination through traffic jams. It is important that you can get there at any time.
When planning a future location, it is necessary to consider the target audience, its needs and financial capabilities. When buying a ready-made business, you need to focus on the same parameters.
How to attract customers to a car wash? This object and the surrounding area should always look attractive. The staff should be skillful and friendly. Do not position the car wash as the cheapest. Advertising car wash on a sign should be easy to read.
Factors that attract customers: non-cash payment, the availability of Wi-Fi in the waiting room, toilet, female administrator, monitors broadcasting recordings from the surveillance camera in the wash zone, a system to inform the client about the machine’s readiness.
Advertising
How to unwind a car wash? In bad weather, you should call a taxi with a discount for drivers. A flow of customers will be provided. Direct mail is a great way to advertise a car wash. To do this, you need to use a ready-made customer base. It is better to calculate the time so that it comes to potential customers on weekends. You can choose for this day with suitable weather. It is important that the letter contains a call to action. For example, an offer to serve two customers for the price of one. This is the best way to attract additional customers through existing ones. Time limited stocks work well.
Door pendants
So called cardboard car wash business cards with a hole that hang on the door handles. They can be distributed by employees. You can hold a competition among the staff and win a prize. Pendants are drawn up as a personal invitation on behalf of the employee. This will make it easier to identify the employee who brought in more customers. It is also worth organizing a lottery among visitors. The winner receives an annual subscription to a free service. You can invite employees to use advertising stickers with car wash addresses for dirty cars.
Printable advertisement
Visible print ads have long been proven effective. On the roads next to set extensions and banners. Visible ads are also placed in places where traffic jams form. You can organize the distribution of flyers and business cards of a car wash. Offering discounts will increase their effectiveness. It makes no sense to install advertising in remote areas of the city. After all, drivers prefer to wash cars in the nearest car wash. You can negotiate with the nearest gas stations and car services about distributing business cards.
Cross promotion
Network business in the current market conditions feels the best. At the car wash, you can advertise the service station on a netting basis. Another effective move is crossfire discounts. If a customer repairs a car in a car service, he gets a discount in a car wash. And vice versa.
You can also arrange with the nearest pizzeria to distribute flyers on boxes of pizza. Food delivery is especially popular on weekends. It is worth waiting for a significant increase in customers at this time and optimizing the schedule of the car wash. Cross-promotion will reduce advertising costs and attract more new visitors.
Additional services
The organization of additional low-cost services will help in the promotion of a car wash. They can also be provided as a gift. Indeed, washing a car means only washing its body. It is worth offering customers washing the engine, cleaning the interior, polishing the body and other services.
Providing a range of services will increase profits. The driver does not have to go to another place, for example, to change the oil. A high level of service and additional services will increase the number of customers.
Loyalty program - rewarding customers for the constant use of car wash services. This may be a discount for every fifth visit, discount and savings cards. Prizes can be drawn by check. Such promotions allow you to remind yourself of old customers and attract new ones.
It is necessary to organize SMS notification of new promotions. The next step is to create groups in popular social networks. You can also create your own website and order advertising on the Internet. Advertising on television and radio will cost much more.
Collaboration with non-profit organizations will also be beneficial. It is necessary to offer a public organization a transfer of a certain percentage of revenue from each attracted machine. It is necessary to calculate the time when the organization is actively attracting customers so that it falls on days with low traffic attendance. You can also place a sign on the car wash with information about the possibility of supporting a community by washing the car.
Interesting Facts
It is important not only to attract new customers, but also to retain them. To do this, the owners of car washes resort to various tricks. Briton Gercharn Sahot offered his customers the most expensive sink in the world. The cost of the service exceeds 11 thousand dollars. But the number of people who want to wash the car is not really expensive. Washing is carried out using a microscope and a hundred different chemicals.
The most beautiful car wash was built in the American city of Leesburg. She became a real attraction of the city. The building attracts many tourists. But motorists rarely use the services of washers. This original marketing ploy completely failed.
Oregon Wildlife Park offers two elephants as car washers. They water cars directly from their trunks. Animals are just a way to attract additional customers. They can wash their cars using professional equipment.
Another method of attracting new customers is to invite professional dancers as washers. In a word, there are many options.