After reading this publication, you will learn about copywriting, as well as text rewriting. If we talk about copywriting of pure water, these are presentation texts that are used to advertise a certain type of activity: a company, a specific person, ideas, goods or services. Currently, this term has a slightly different meaning. In essence, copywriting is writing a test from scratch. Such an article may be intended to be posted on some Web resource.
In fact, when asked about copywriting, one can often hear the following answer: "This is writing a unique text, including advertising or SEO." Every day more and more various Web sites appear on the Web that need to be filled with unique content. Owners of such Web-resources often do not have time to write articles independently and use the services of people who are professionally engaged in co-writing. Sometimes these writers are called writers or Web-writers, depending on the specifics of the work performed.
The profession itself requires a specialist to have certain abilities. Reiter should be able to clearly and clearly express their thoughts, to convey to consumers the necessary ideas. The text that is created by copywriters is a kind of tool for selling goods, promoting web resources, forming public values, and opinions of consumers on the Web. For the Russian-speaking Internet, this term is relatively new, but in the USA and Europe this phenomenon has been known for a long time.
In fact, the emergence of copywriting can be associated with the proliferation of media such as the press. Then there was a need to write articles that could convince consumers of something, inspire them with certain thoughts. When television and radio appeared, the demand for copywriting increased even more, because now it was necessary to compose advertising texts, various scripts, slogans and business proposals.
What is copywriting of our time? Basically, this concept is found on the Web and, as already mentioned above, involves writing unique articles of an informational nature, creating texts to promote Web sites (SEO texts). Also, the main meaning of the term in question was and remains the writing of selling advertising texts. It can be safely stated that the vast majority of materials that we see on the pages of various Internet resources are written by copywriters.
In light of the above information, copywriting of articles can be represented in the following varieties:
- Promotional selling texts.
- Web writing - informational articles designed to fill sites.
- SEO copywriting - articles written to promote Web resources on the Internet.
There is also the so-called speechwriting, which is texts that are specially compiled for people participating in public speaking. Also called advertising messages voiced on various media resources. In fact, one of the varieties of copywriting is rewriting. This is the name of the information material, which was compiled by the method of correspondence of an existing text. At the same time, the writer writes words and whole sentences to others that are similar in meaning (synonyms). Thus, another text is obtained, somewhat reminiscent of a school presentation. This is done in order to, without violating the copyright of the original, create a text unique to search engines.
The person performing this work is called a rewriter. Sometimes, explaining what copywriting and rewriting are, experts compare them with the essay and presentation. Naturally, an essay - a text compiled by a writer from scratch is rated much higher. In addition, this copywriter can perform any of the above types of work. Writers can be specialists of a narrow profile, engaged only in the processing of texts already written by someone.
Online rewriting is also in demand, as it often goes to fill numerous sites with content.