Business in its essence has only two types: production of goods and services and their implementation. All other functions play a supporting role, accelerating or even inhibiting the activities of commerce. Production and trade are constantly changing in pace, forms, methods and so on. In particular, the promotion of goods and services on the Internet has changed a lot.
Internet and commerce
The World Wide Web has greatly changed the world order. The space has shrunk significantly. Large amounts of information instantly move anywhere in the world, changing the situation in the economy, politics, personal life. Of course, the Internet has seriously affected trade. Data on goods and services can be transferred from your home, distributed immediately to many people, transferred to interested customers, neutralized a large number of barriers in the form of borders, financial and tax orders, differences in laws and so on.
Internet commerce is developing at a very fast pace. This is evidenced by statistics, where the share of e-commerce is increasing year by year. New data is constantly more and more impressive.
Internet trade has become quite profitable, so there are a lot of people engaged in different methods of trading, there are a lot of ways to promote goods on the Internet. Today, products are sold via the Internet, bought, resold, engaged in dropshipping (trading without a warehouse) or simply advertising, receiving a percentage of sales.
Methodology
It is necessary to develop the brand of the company for the successful sale of goods. We must also develop methods for promoting goods on the Internet. For marketing, promotion is a mode of activity that is aimed at increasing sales performance through specific communicative stimulation of customers, contractors, partners and employees. Promotion develops the following goals: increasing demand for a product or service among customers and developing a positive attitude towards the company. Product promotion implements such significant functions as:
- attractive form of enterprise, positive image: status, innovation, low cost and high quality of goods;
- the ability to disseminate product data, including its characteristics, to wholesale customers and ordinary customers;
- the need for a product (service);
- revitalization of all participants in the sales chain;
- restructuring the process of habitual perception of products;
- dissemination of information about the reliability of the company;
- distribution of expensive goods.
The trade development complex is such a generalization of marketing opportunities and techniques that make it possible to provide data on the businessman’s products to end consumers. A similar set of actions is formed from different methods of promoting products, including on the Internet.
Uncrate
Uncrate is, first of all, a site for monitoring products with loyal support. It is much easier to promote goods and services on the Internet. Active users of Uncrate strive not only to consider interesting products, they also like to purchase them. Product promotion at Uncrate can help increase sales and provide new ways to publish your information in print media.
But selling through Uncrate is not so easy. Officially, there is no selection process, but informally one requirement is invariable: the product must be of high quality. Uncrate decides to tell about individual firms, the rest must be named, informed, and also sent samples of goods.
Directional trading
Targeted marketing, also known as word of mouth, exists as an analogue of the oldest ways to promote a new product on the Internet. Such marketing unites everything that may require other people to talk about the product to friends, leading it to recognition and trade. Today you can use the Internet, which is why such marketing affects sales even more. The World Wide Web provides an opportunity not only to connect a larger number of users, but also makes it easier for people eager to get content from the company, while allowing owners to track the results of trade.
Bloggers
The most difficult step in starting a trade is the promotion of goods on the Internet in the absence of consumers. If you do not have your own circle of customers, you need to either pay for the growth of traffic on your own website or lure other customers until your own audience is created. Help from bloggers is a great way to develop a prestigious and purchased product from your product. You can find famous bloggers and order an article or review about a product from them. If they have a large audience, relying on the opinion of a blogger, this will help to revitalize the site and increase sales.
Advertising on social news sites
Quite a lot of businessmen do not even try to work with advertising on existing social news sites, although such methods can be a very effective system for promoting goods through the Internet. Even the most passive ad networks are sometimes very profitable, because their cost is lower, and they offer a ton of ways to express themselves.
Try to leave an advertisement on the used social news site to promote your own products. You can order paid publication on a site that is similar in theme to your business. Use the platform to discuss your products and announcements of discounts. Most importantly, your publication should be combined with other subforum materials. In other words, you should not publish advertisements for new cosmetics on the automotive forum or in a group of bikers on social networks.
Pop up shop
A temporary store is another way of working and promoting products on the Internet. If your business distributes products online, you don’t have to keep a retail store to take advantage of regular trading. Use another option - you can make a temporary store. Most likely, nearby (in the city, region, industry - depending on your capabilities) there is an empty space, the owners of which will willingly allow you to work for a week or even two or three days.
The work of a temporary store will give the owner the opportunity to loudly declare his products, appear in the local media, take advantage of seasonal trade, realize the previous collection and learn much more about his consumers by talking to them personally. It is only necessary to emphasize that the store is temporary, sending customers to the online platform and actively distributing its own printed products.
The blog
Blogging is a great way to activate a store and promote products online. An effective blog will be a good way to attract customers to the site and build an image combined with your product. It can also arouse the interest of the media and bloggers who decide to write about the new company.
Instagram features
About 400 million users are constantly logging in to Instagram, so posting or a business page on this social network is a great move to promote products online. At least 50% of the content that appears on Instagram every day is business content. Each brand can post various information about its products in this network, which, apparently, is not a commodity one.
There are a number of effective ways to work with Instagram to develop a store. You can inform subscribers about the quality of their products, publish individual pictures showing your products in practice, hold contests or work with the owners of popular Instagram profiles, offering them to advertise your product.
YouTube
Now YouTube is ranked by regular search engines like Google and similar ones. This allows business owners to use great opportunities to promote products on the Internet.
You can develop your own business by publishing interesting and useful videos on your own channel. Many consumers could already try to find your product or brand on YouTube. And using a branded channel with video content, you will begin to control all the material.
Vine
Nowadays, Vine does not look like such a trending platform, however, they continue to use social networks often. In previous years, it had approximately two hundred million users. This original network enables smartphone owners and businessmen to publish and watch small videos. Brands are offered a large number of opportunities to promote their own goods and services.
In particular, you can post videos about your own products, hold contests, or engage consumers with other methods. Or you can contact popular Vine users to find out if they can advertise your products for a while. The cost of advertising depends on the number of subscribers and the popularity of the account holder.
Contests
Competition is an easy and relatively inexpensive method to enhance the promotion of goods on the Internet. You give your goods and services with confidence that the right type of consumer is participating in this interesting competition: potential buyers.
However, one must still bear in mind that a number of contests do not justify the hopes placed on them, the money burns out. There are several mistakes that should be avoided when conducting contests with the task of developing a business. First you need to understand that the platform, time, information and actions that potential customers need to implement to participate in the competition must be thought out in detail.
So, products almost never sell themselves. Fortunately, there are many ways to boost sales online. Use the one that seems most effective to you, and act.