In 2017, the Strelka transport map project celebrated its second birthday. Feedback from users of urban transport pointed to the advantages and disadvantages of this pass. From now on, developers are going to improve their brainchild. "Arrow" - a map, reviews about it will be discussed below.
Project implementation
This pass was distributed thanks to an agreement between the Government of the Moscow Region, the Universal Electronic Card organizations and the State Unitary Enterprise MO Mostransavto. I even had to create a special branch, the purpose of which was the unified transport card Strelka. The reviews showed that such a serious approach was worth the result. The same unit, which ultimately received the name "Unified Transport Card", was endowed with the responsibilities of the operator. The launch of the project began on the first of February 2015.
The operator's work is as follows:
- installation and maintenance of vehicles for reading transport cards;
- issue of equity securities;
- selling direct travel customers;
- installation of equipment for reading transport cards in buses;
- statistics calculation (information is analyzed regarding the amount of use of travel, social cards, one-time tickets, cashless payments, QR code).
To date, the ETK division has provided reading devices for the entire rolling stock of Mostransavto in order to use the Strelka transport card as efficiently as possible. Reviews say that this is not in vain, because people using several types of transport use it in various modes of transport. For payment, this pass is accepted not only in urban modes of transport, but also in private fixed-route taxis. In addition to buses, a subscription can be recorded on the card, which entitles you to travel by train in various types of directions.
In the same year that the project was launched, it was nominated for the Formula of Movement Award. In the category "The Best Solution in the Field of Passenger Transport", Strelka became a laureate. This competition is aimed at improving the quality of service in the field of transport services.
Project objectives
In Moscow, there are many types of travel cards for all occasions. So why do you need a unified transport map of the Moscow Region Strelka? Passenger reviews determined the range of tasks:
- Formation of a generalized transport network in the Moscow region.
- Collection and analysis of data obtained as a result of using the card (these statistics help Mostransavto determine the effectiveness of methods for regulating the passenger transportation market).
- The transition to non-cash payment of fares (this increases the transparency of the monetary transaction).
- Tracking tax collections to the budget.
- Automation of access control and passenger casing.
- Providing a variety of recharge options.
- The introduction of a flexible system of discounts, helping users to save money.
- The possibility of merging and using this travel card in other areas.
Appearance
Thanks to users of public transport, the Strelka map appeared near Moscow. Passenger reviews contributed to the choice of design. Design and name was chosen by all residents of the Moscow region. The site presented several options to choose from. The all-terrain vehicle and Skorohod competed with the current name. However, the famous “Strelka” got into the leaders.
Places of purchase
What distinguishes the Strelka travel card (passenger reviews prove this advantage) is the most varied methods of acquisition. These include:
- Kiosks located near stops where all types of tickets are sold (in total there are about six thousand such points of sale).
- Directly with the driver or conductor of the vehicle.
- In the mobile phone stores Euroset and Svyaznoy.
- In the post offices.
In general, we can say that you can buy this card wherever there is an inscription "The Strelka card is sold here." You need to have an identity document with you and two hundred rubles. This amount includes a security deposit of eighty rubles, and the remaining money is deposited in the current account. After the expiration date, that is, after five years, the security deposit can be returned. But, given the level of inflation over this period, it, of course, will turn into a penny.
Tariff Plans
How does Strelka (card) save? Reviews say that such a loyalty program is beneficial for many trips. The tariff system has a time frame - this is one calendar month during which the price will decrease with each subsequent trip. After the tenth use, the fare will decrease by two rubles, after the twentieth - by another two and so on. The lowest cost can reach 27.22 rubles.
Not everyone considers the Strelka map project effective. Reviews of some people are quite negative. Many find the loyalty program too low. But the developers found an answer to this problem. Starting this year, the discount will be calculated on the cost of the trip not in a fixed number - two rubles, but in percentage terms. First, the fare will decrease by seven percent, the maximum discount can grow to thirty-five.
This is especially beneficial for passengers with long or reusable routes. That is, the principle of the system is that the more time you spend in transport, the less you need to pay for it.
According to the old system, a discount on a trip over eighty-two and a half kilometers was ten rubles. Now, savings on such a long route reaches fifty-five monetary units.
There is an interesting point when using the Strelka pass (map). Reviews of many users indicate that it is very profitable to travel together with him. However, by law, a person must not transfer his transport card to another person.
It is worth remembering that the price of one passage increases depending on the number of intersected zones. For every two and a half kilometers four more rubles are added. But this is in any case cheaper than a one-time ticket purchased from the driver.
Replenishment Methods
It should be noted that the smallest replenishment amount is ten rubles, the largest is five thousand for the Strelka ticket (card). Reviews are full of thanks for such a wide replenishment opportunity:
- The electronic resource of the card, where it is worth registering in order to deposit money into the account.
- Bank card
- Mobile application - this innovation came after the active introduction of advanced mobile technologies.
- Kiosk "Mostransavto".
- Chain of stores "Euroset" or "Svyaznoy".
- Electronic wallet (these are Yandex.Money and Webmoney services).
- Branch of Sberbank or Alfa Bank.
- Shops "Auchan" and X5 Retail Group.
- AutoComplete.
- Terminals of the Moscow Credit Bank.
Student travel card
Many students are familiar with the Strelka card. Student feedback on travel is positive, as developers are provided with additional discounts. The loyalty program allows young people to save half the money spent on travel. In order to get such a preferential plastic, you must apply to one of Mostransavto ticket offices. You need to have a passport, student ID and insurance number with you.
Terms of use
Using a card is very simple. To do this, just attach it to a special reader. The required amount will be automatically debited. In case of verification, the controller has a device that confirms this action.
If the route passes through only one locality, then you need to attach a map to the terminal only once. In the case of a longer trip, through several settlements, the travel card must be passed through the validator both when landing and when leaving the transport.