Formerly known as a manufacturer of exclusively tobacco products, Philip Morris has been exploring a new market segment for two years now. As planned, based on market analysis and the development prospects of the vape industry in 2014, the company began work on the release of its own brand Philip Morris. Electronic cigarettes are another area of production.
Features of Philip Morris e-cigarettes
Tobacco companies are actively competing. Therefore, the decision to release new products for one company is an opportunity to reach a new level, for another - to lose a number of potential customers. This competition can even be called a fight. The tobacco giants themselves are working with government agencies in different countries to do everything to obtain illegal status of electronic cigarettes.
The Philip Morris Electronic Cigarette is a device developed on the basis of exclusive, patented technology and complemented by innovative technical solutions.
The interests of the company are fully protected and are based on the sale of fully tested and approved by the Ministry of Health Protection electronic vaporizers. Philip Morris - cigarettes designed to be the first thanks to a well-designed product promotion strategy.
The manufacturer produces products in only a few interpretations, while limiting the choice of taste solutions. This series can hardly be called rich, since it is represented by the rich aroma of tobacco of the best varieties and a menthol refreshing aroma.
Popular e-cigarette models by Philip Morris
Even before being introduced to the market, the tobacco company was actively testing the device in Italy and Japan. Electronic cigarettes Philip Morris, successfully sold in the European market, have only recently come close to our region and today are rapidly gaining popularity.
Solaris Philip Morris
Solaris Philip Morris - cigarettes popular in Spain and Italy. This novelty has become such a sale thanks to the choice of nicotine content. The main difference between Solaris is the quad-ventilation system, consisting of 4 small-volume openings with a PONS cartomizer. Thanks to this, the puff becomes comfortable and pleasant. In everything else, it is similar to the first-generation models common on the market.
Solaris Philip Morris Features: Small capacity battery that can be easily recharged in just 10 minutes. In addition to the cigarette, USB charging is offered.
Another equally sensational device from Philip Morris is iQOS.
New generation device
iQOS is a device consisting of two main elements: a case with electronic "filling" and replaceable cartridges.
The principle of operation is to use a special cartridge for smoking. After the resource comes to an end, the mod device will report this with a special indicator signal. After that, the cartridge must be replaced.
Philip Morris, promoting iQOS cigarettes, focuses on the production and sale of not the device itself, but replaceable cartridges that look like ordinary cigarettes. Did you think this device contains liquid? - You are mistaken.
Inside the Philip Morris blue iQOS cigarette contains finely chopped premium quality glycerin-soaked tobacco.
When the button is pressed, the needle-shaped heating element acts on the tobacco composition inside the cartridge, as a result of which it begins to smolder slowly. The manufacturer claims that the composition of the heating needle contains gold and platinum, and she herself is covered with ceramic spraying. This production technology makes the smoking process more pleasant and aesthetic. Now there is no ash and pungent odor of tobacco after smoking.
To recharge the device uses a special pencil case, visually resembling a pack of cigarettes. Thanks to its compactness, you can always carry the device with you and recharge your e-cigarette at any convenient time and anywhere.
The cost of fashion in European countries ranges from 70-80 euros. Separately, you will have to pay extra for a Philip Morris iQOS cartridge. The price varies within 350 rubles per pack (20 pcs.). Moreover, one cartridge is compared with one analog cigarette.
Philip Morris, an electronic substitute for alternative tobacco products, has earned fame among e-cigarette or vape lovers. Although in our country, an electronic product Philip Morris is not available to everyone, quality requires corresponding costs. If you want to smoke less harmful - please pay more.