Advertising is a modern way to introduce buyers to their product. She talks about the merits of a product and encourages a person to purchase it. However, there are special tools that work more efficiently, because they can affect the human subconscious. Knowing this, manufacturers invent new tricks, so that in the end we would like to use their services or buy such a thing we need! An example of product advertising: for sure, each of us has just memorized that Orbit chewing gums support Ph at the proper level. And going to buy something like that, remember this particular brand. This is the effect of promoting the product on the market.
The target audience
Before you start an advertising campaign, you need to decide what category of population your products are designed for. It is this factor that will help you understand where advertising and product promotion will “work” . There are really many ways, but each person has his own priorities: if this, for example, is a medicine that is suitable for older people, you should not actively advertise it on dating sites! It will be a waste of time. But to place a board or print an advertisement in a reputable newspaper is the right decision. Attractive flyers, brochures that can be handed out at the clinic will be much more effective and will find your potential buyers faster.
Well, for young people who are looking for sports equipment, it will be correct to post information on social networks or on popular youth sites. Moreover, such an audience is attracted to videos or information on the popular wave of radio.
Outdoor advertising - a powerful weapon
Many people call this type of advertising particularly intrusive, but marketers say that it is very effective. But it works like this: a person reads brochures against his will and remembers slogans. And our subconscious processes information and draws conclusions. The result will not be long in coming: we already want to purchase this or that thing or use this or that service.
What is an advertisement of goods and services? What external media can I use? Here is a list of the most popular tools:
- Shields are familiar objects that catch our eye throughout the city. They attract attention and force the client to receive more detailed information about the company or service. The working side is directed towards the flow of people, but the non-working side is not so effective, because you have to turn around to study what is written.
- Signposts are a simple form of advertising that tells a person where to go to find your store or office. An example of product advertising: cute prints of small legs on asphalt or in a supermarket hall. Such signs may interest and lead to the department where the desired product is displayed.
- Stretch marks - stretch advertising tents, which are most often located above the tracks and local roads. The driver has the opportunity to read the text and remember the contact information - this option is considered more effective than shields.
- People-sandwiches are an excellent advertising move: people dress in costumes that attract attention and communicate with potential customers.
- Advertising on public transport is not too expensive, but it works great. She sees a huge stream of people.
- Urban designs - the creation of advertising images in shops, stands, kiosks.
Static ad
Types of advertising can be distinguished by the type of impact on the client and the method of placement. One of the easiest ways to disseminate information is static advertising:
- Advertisements in elevators. Despite the simplicity of the call to action, this method works effectively. A person, being in a confined space, is simply forced to study material that is located directly at eye level. So he will certainly remember him, and maybe even be interested.
- Advertising in the subway and in transport. The situation is similar. It only acts more actively - a lot of free time, plus there is the opportunity not only to read the material, but also to analyze it.
Internet - an assistant in the promotion of goods
Well, of course, nowhere else can you do without a global network! Advertising of any product should be not only high-quality, but also accessible to the general public. And the easiest way to achieve this is on the Internet - millions of people look for the right information every day, and your advertising makes them make the right choice. In addition, it is on the network that you can use all available types of information: radio, text brochures, videos. The main types are:
- Banner - a graphic image in the form of a regular rectangular ad. The most common and effective type of advertising. You place text, a picture or contacts on your ad and put it on any site.
- Text advertising - a few lines about your company or product can be placed on a thematic or any other site. Or you can write an article from which the reader will find out useful information (a highlight of the text is a link to a promoted product).
- Video materials. Such an advertisement is not cheap, but its effectiveness is simply up to par. An example of product advertising: Coca-Cola actively places videos on the network that are not inferior in quality to television counterparts. Manufacturers urge you to try the best drink in the company of friends or on vacation. Another hidden weapon is a viral ad: you watch a video and you have a desire to share it with other users. That is, you yourself already advertise your favorite products.
contextual advertising
The network is very actively used contextual advertising, which has proven itself well. Marketers say she’s capable of selling anything! There are two types of such an event:
- Texts and banners that are placed on pages that coincide in meaning and context with similar advertising. This method has a huge plus - it is not so annoying to the reader and can be very useful in the content of the information.
- Ads placed on search engines. It works simply: you enter a query into a search engine, and as a result, a window with an image or description of a promoted product / service pops up on the right or left. An example of an advertisement for a product: "We sell cars cheaply," "We produce furniture quickly and efficiently."
Guerrilla marketing
This type of advertising is perfect for both novice businessmen and for real pros. In addition, you have a chance to save excellent money - there are almost no cash costs, but you will have to spend a lot of time. What is the method? Everyone knows that the popularity of social networks and various forums and blogs is only growing, which means you have a great platform where you can promote your product. Write reviews, share your impressions, recommend to a wide mass of members of the forum ... As a result, people begin to perceive such recommendations as verified and reliable information. Thus, many companies work, and there is really a result: in addition to promoting its products, the company gains a good business reputation. For example, advertising a new product requires a positive public opinion from the company. With the help of guerrilla marketing, you can constantly shape and fuel interest in your products.
Television and print advertising
This type of advertising is not cheap, but it works fine. The thing is that it is able to reach a very wide mass of audience. And everyone can find something just for themselves. So if you are ready to spend a lot of money on promoting goods and services, use the media of any level, moreover, visual advertising is well perceived by the potential buyer.
Dear readers, all types of advertising are effective to varying degrees. It is worth considering many factors, so that it really helps you promote your own business. But remember: to increase your sales, you will have to invest in informing potential buyers. Good luck!