Probably, most people prefer to read the text where the image is located, which competently help convey the idea, contribute to the impression of the material read, and maximize the benefit. And such a direction as an advertising message without an image in general is unlikely to be able to cause interest, and have 100% effect.
In other words, the text should be vibrant and full. A vivid example is magazines where it is hard to imagine the absence of images. And you must admit that it’s nice to flip through pages where there are no monolithic printed articles. Pictures make light and unobtrusive. Online . presented a huge number of options for any occasion, and convenient navigation can help everyone who wants to refresh their site, blog, or just needs a quality image.
In order for website visitors to spend time on your pages with pleasure, it is necessary to fill it with appropriate pictures on the topic. Pictures should be colorful and original. First of all, it is necessary to select the plots so that they are combined with the text, fit harmoniously and continue the thought begun, as well as summarize what was written.
A bit about the rules of composition. Try to make a selection of images of the same color, especially if they are placed in the same text. Enumeration of colors will push away readers, and a page that looks like a traffic light, especially if a serious topic is touched, will cause only irony. Image size also plays an important role. Subject to proportions, the printed material looks confident and is not overloaded with images. As a rule, only in children's books an abundance of pictures is permissible. Rarely, who among young children will enjoy listening to a fairy tale without a visual drawing.
In short, a well-chosen illustration affects the formation of design. And design, in turn, is a paramount role in promoting the site. Incorrectly selected images, low-quality, which do not fit into the concept of the site, and can cause irritation among readers, only worsen the appearance of the page.
In advertising, image requirements are slightly different. As world practice shows, men and women identify with the same gender. Therefore, choosing the characters that will be in the picture, you should identify the audience for which this advertising statement is most relevant, and follow according to this template. The emphasis must be on simple images, and getting away from mass shows is enough for 3-4 people looking at the viewer, without stretch smiles, etc. Naturalness is here, first of all. After all, a picture is not only a decoration, but also a kind of tool in achieving its goals.