Estet Factory is a Russian jewelry manufacturer. The company produces jewelry under 2 brands - Estet Moscow and Gevorkyan Fine Jewelery. Information on the Esteta product catalog and user ratings will help determine the choice of jewelry.
Company Information
Estet is a jewelry factory established by Gagik Gevorkian. The enterprise and the flagship brand stores are located in Moscow at the address: Vetka street, 2A.
Over 28 years of history, Estet has gone from a small jewelry workshop to Europe’s largest jewelry factory. All stages of production are carried out here: design development, embodiment of ideas in metal and sale of finished products. A stone cutting factory, an exhibition hall and Estet Avenue are operating on the territory of the plant - 4 stores selling jewelry.
Masters and artists of Esteta are laureates of domestic and foreign awards. The company received the International Prize in the field of jewelry design and the Russian prize of Gokhran.
The jewelry of the plant is in the collections of Gerard Depardieu and Lev Leshchenko. Decorations of the Russian House participated in fashion shows Valentino, Vera Wang and Lacroix. Since 2011, the Gevorkian company has been conducting its own fashion shows, which demonstrate the latest jewelry design.
Product Features
Estet factory jewelry is jewelry combining a creative approach to decoration with a European level of quality and comfort. What distinguishes jewelry of the Russian brand from analogues:
- Variety of assortment. The Esteta catalog contains 34 jewelry collections for men, women and children.
- The original design. Each series of jewelry has its own idea. The Esteta artists are inspired by a flowering garden, wildlife, and ethnic ornaments. Finished jewelry varies in style - from minimalism to oriental luxury.
- A wide range of prices. The cost of products varies from 500 to 4,000,000 rubles.
- Russian raw materials and national secrets of craftsmanship. Gold jewelry is made from metal mined in our country. The brilliance of diamonds is the result of Russian cutting, which has earned international recognition.
- Quality assurance. In the production workshops, each decoration goes through 5 levels of control.
- Innovative technologies. Gevorkian factory is the first jewelry company to adapt the Alpha Laser device for the manufacture of openwork jewelry. The latest equipment allows the company to produce both light and durable jewelry.
Assortment of jewelry
What is an Estet jewelry factory? The product catalog consists of 25,000 products. Annually, the assortment is replenished with hundreds of new products. The catalog contains jewelry made of gold, silver and platinum with inserts from jewelry stones, gems and enamel. What can be purchased:
- Women's jewelry: bracelets, earrings, rings, necklaces and pendants.
- Jewelery of religious subjects for Christians, Jews and Muslims.
- Children's earrings and pendants.
- Jewelry for men: cufflinks, tie clips, bracelets and rings.
- Gifts and souvenirs: spoons, key chains.
Estet Moscow - this is the name of the main Esteta jewelry line. Jewelry is presented in 15 collections, different in concept. For example, the Totem series includes silver jewelry with black agate. Rings, earrings and pendants are inspired by the images of sacred beast protectors - foxes, wolves, snakes.
Virtus is a collection of men's rings and cufflinks in white gold. Designers of the series have provided differences in the characters of customers. Among Virtus accessories, you can choose products for modern ascetics, gourmets and warriors.
Story - a line of women's rings in gold. Products are decorated with colored inserts of semiprecious stones and enamel. Jewelry decor reproduces oriental motifs and geometric patterns.
Gevorkyan Fine Jewelery
The collection includes premium-level jewelry. The main material is gold or platinum. The items are decorated with inlays of diamonds and colored jewelry stones.
Gevorkyan Fine Jewelery - the choice of collectors and buyers who invest in jewelry. Gold and platinum products will become a reliable investment. Author's design will delight connoisseurs of jewelry rarities.
The brand catalog consists of 19 collections for men and women. Customers are also offered the service of individual jewelry making.
Among the hits of Gevorkyan’s premium line is the Famous collection. Men's ring-seals are decorated with relief portraits of prominent personalities: John Lennon, Napoleon, Albert Einstein.
Aphrodite is a women's jewelry collection with white and black pearls. The creators were inspired by the goddess of love born from the foam of the sea.
Dolce Vita ("Sweet Life") - a series of wedding rings. Wedding jewelry made of gold with diamonds will be the guardians of the happiness and prosperity of a young family.
Product Cost
Democratic jewelry from "Esteta" - jewelry made of silver with semiprecious inserts. Pendant or earrings will cost in the amount of 500-1000 rubles.
The most expensive items are fancy gold necklaces with diamond decor. Necklace prices reach 3-4 million.
A smooth engagement ring without decor costs an average of 5700 rubles. Symbols of marriage with inlaid stones are twice as expensive.
Where could I buy
Products of the Estet factory are sold through company salons and trading partners in Russia and neighboring countries. Products are featured in most chain jewelry supermarkets such as Sunlight and Golden Gross.
On the Internet, jewelry can be purchased on the factory’s official website and in multi-brand online jewelry boutiques.
The company’s registered stores are opened in Moscow:
- Estet Avenue - 4 boutiques adjacent to the jewelry factory. Address of salons: Vetkina street, house 2A, building 7 (Maryina Roshcha metro station).
- "Estet" - a store in the mall "Prince Plaza". Coordinates: Novoyasenevsky Prospect, Building 1B, Building 1 (Teply Stan metro station).
- Salon "Estet" on Borovsky highway, house 35 (metro station "Novoperedelkino").
Production tour
The Estet enterprise can be visited as a part of a tourist group. The tour will be interesting to tourists of all ages and will allow you to see every stage of jewelry production - from sketch to finished jewelry.
The guests of the enterprise, accompanied by a guide, inspect the workshops and the exposition hall, participate in workshops on making pendants or souvenirs. The route ends with a visit to Estet Avenue jewelry salon.
The duration of the tour is 2 hours. The cost of 1 ticket is from 500 rubles.
Opinions on the products of the Estet factory
Customer reviews reveal the positive and negative aspects of products.
Esteta customers love the look of the jewelry. Light and thin jewelry seems weightless. Accessories look quite European and do not look like rude crafts of the Soviet era.
The audience is pleased with the pricing policy of the brand. In the Esteta catalog you can choose interesting products for a reasonable price. Buyers note the benefits of the discount program and take advantage of special offers. Discounts on gold jewelry can reach 50% of the original price.
Cons found as jewelry that cost less than 10,000 rubles. Buyers note dents and yellow spots on silver, defective locks in hanging earrings. In products with inlays, fasteners are unreliable, so stones sometimes fall out.
The products of the Estet factory are modern jewelry that will become a pleasant gift or a profitable investment. The Russian brand pleases customers with an extensive assortment and stylish jewelry design. Discontent is only the quality and reliability of jewelry in the democratic segment.