Its strength lies in the ability to attract and retain the attention of the target audience. His life motto is encrypted in the company's advertising slogan. His goal is to fall in love with the consumer brand, in order to subsequently provide him with quality service. He always has a plan ...
This is how a brief description of the basic qualities of the brand ambassador sounds (the literal translation of this phrase sounds like ābrand ambassadorā). By the way, the majority of regular customers of reputable companies have the brand ambassador, more precisely, his way of behaving, having a conversation and even his style of clothing is almost always identified with the product (service) that he is promoting on the world market.
Brand Ambassador Responsibilities
Using the ambassadorās advice, the client will be able to quickly find the desired product, learn how to use it correctly, share the joy of a profitable investment with his immediate environment and, consequently, increase the company's income.
If the company is little known and requires promotion, the ambassadorās task is to ensure the brandās presentation through public opinion polls. This way of creating and maintaining the image is very popular in Western countries, where a positive assessment of target consumers is the main sign of a quality product.
The brandās professional ambassador is a skilled speaker and charismatic marketer, whose salary (and it sometimes reaches 100,000 rubles a month or more) directly depends on his ability in almost any situation to find the right time to pronounce those very words that will still sound in your ears for a long time , and then fly off the lips of his clients and followers. But the brandās ambassador, to be proud of himself, needs something else: this unforgettable short speech should result in a mutually beneficial deal.
Artistry is another important feature that a successful brand ambassador must have. True, the presence of acting talent is not the key to success. A well-built marketing model, for example, has nothing to do with art - it is rather an applied discipline, half consisting of accurate calculations, half - of time-tested and tested in practice methods.
Marketing model can be borrowed
The marketing model can be the embodied idea of āāboth the ambassador and any other employee of the company. There are also cases when the āmarketing bombā, borrowed from someone elseās business, brought success to several other companies.
The most well-known marketing model in the post-Soviet territory is a phenomenon conventionally called "word of mouth". The essence of this effective advertising trick is the following: when a customer is satisfied, he voluntarily advertises a product (service) he likes, subconsciously instilling a love of the brand for his relatives and friends.
Alcohol companies: the basics of marketing
As an example of an effective marketing strategy, you can use a case from life. When the ship with the first batch of champagne was just approaching the Russian coast, a āsecretā rumor about the smuggling of an exclusive drink had already passed on the coast. Needless to say, as soon as the "underground" managed to moor to the shore, when the entire batch of the drink was already sold out?
Modern solid alcohol companies, having a product range that in many respects surpasses the nomenclature of a resourceful pioneer ambassador, are able to reach out to a much larger territory in the places where the target buyer lives. But even well-publicized brands do not neglect the potential that spontaneous advertising provides. The main condition is that a wise coordinator must be behind the advertising information at any level.
The real brand ambassador is always up to date
For CIS countries, an experienced brand ambassador is a rare occurrence. A person who has chosen this profession should not only test all the company's products, but also be able to interest the target audience with the information obtained. For the sake of this, he organizes public presentations, tastings and seminars, attends social events and advises potential consumers in all matters relating to the products that he promotes in the market.
Ambassador Career
An aspiring marketer, whose salary does not match his ambitions, probably dreams of a career as an ambassador. To make this profession a part of his life, he will have to work hard:
- to study all the components of a promoted product;
- be able to correctly describe the goods and services of your company;
- Know how to help the customer make a choice between two similar products.
- have the ability to captivate the client with stories about the history of the brand;
- know how to provide potential consumers the opportunity to fall in love with the products of his beloved company;
- possess at least superficial knowledge regarding the exact sciences (chemistry, mathematics, etc.), so that, if necessary, intelligibly tell the client about the advantages of their product.
Brand loyalty is the foundation of marketing ethics
Some young Internet entrepreneurs may be very surprised to learn that their more successful and famous colleagues are much more concerned about the worthy representation of the brand in the world market than the amount of the check. Often, engaged in the promotion of several brands at once (the benefit of the World Wide Web allows this), beginning āambassadorsā are more likely to be invisibly present than identified ...
This is not surprising, because the very phrase ābrand ambassadorā evokes a whole bunch of conflicting emotions among the uninitiated. Speaking of emotions. Fruitful work with the consumer begins where inspiration reigns, the eyes of the sales representative shine with sincerity, and every word he utters is dictated by a desire to help the customer.