Today , Heineken beer is considered the most famous in Holland. But few people know that for this he needed to go through a rather difficult path.
A bit of history
It all started in the 19th century. In those years, the country was swept by universal drunkenness. People drank a lot and often. At that time, beer was not honored, and lovers of such entertainments consumed the only alcohol at that time - gin. This was used by a young businessman Gerard Heineken. His mother gave him the largest brewery in the country, and the twenty-two-year-old guy decided to make her famous all over the world. It was here that Heineken beer first appeared. The young owner approached the matter wisely. To begin with, he tried to figure out what local beer is inferior to the famous German drink. To do this, he carefully studied the experience of Bavarian specialists. It turned out that the whole difference lies in the cooking technology. Then, instead of riding, he began to use grassroots fermentation. The result is a lighter drink with a soft, delicate taste. Now beer has ceased to be a "drink for hard workers." He was already happy to buy real gentlemen. And the price of the drink was such that only wealthy people could afford it. So Heineken beer began its triumphal procession around the country.
World recognition
The company's revenue grew at an astonishing pace. This was largely due to the political situation. At first, the war of 1870 blocked the path to the Dutch market for its most important competitor, Bavaria. After that, all breweries were united into one corporation, and Heineken beer became the only product of this kind in the domestic market of the country. Further development of production proceeded under calm conditions of complete monopoly. Specialists strictly monitored the quality of products, and this gave its results. After some time, the company's management decided to declare itself in Europe. To everyone’s surprise, access to the foreign market was very successful. The drink was not just liked, but also won many prestigious awards. The famous novelty was even served on bottling in the famous restaurant on the Eiffel Tower. But the company did not stop there. Soon, the company's specialists developed a previously unknown yeast variety. It was immediately patented and was the main distinguishing feature of the new drink. Further innovations touched the cooling system. Reconstructions of the factories were in full swing, and in their declining years in the hands of Gerard Heineken was already the largest brewing company in Holland.
Unusual packaging
Since ancient times, the only container for beer was a barrel. This drink was mainly sold on bottling, so only a keg of beer could be purchased packaged. As a rule, it was a wooden container of sufficiently large capacity. Drinking such an amount alone is quite difficult. In addition, it is worth noting that beer is a drink that must be consumed immediately after opening the container. After a short time, he loses his taste. Perhaps that is why over the years, smaller containers appeared in the form of hermetically sealed cans and bottles of different capacities. But Heineken specialists decided to return to their previous traditions and developed for the sale of a beer keg of a completely new design. It was a container consisting of a metal body, a crane and a device for regulating pressure. The principle of operation of such a barrel is simple, like all ingenious. Inside the container is a small spray can filled with activated carbon and equipped with a special cap and valve. It is this that allows you to maintain pressure inside the tank. This provides a constant pressure and makes it possible to use the contents to the last drop.
Views from
Nowadays, in almost any store you can find Heineken beer. Reviews about this drink are mixed. Someone considers him vile and unpleasant. But most buyers agree that this beer is worthy of respect. First of all, its natural composition and the absence of any preservatives are emphasized. Then consumers pay attention to a pleasant taste. Light sweetness, a complete lack of bitterness and a delicate bread aroma can please even a gourmet. It’s good to pour such a drink into a special glass. The amber color of the liquid and the thick, plentiful foam instantly cause an irresistible desire to try beer. Some say that after three or four bottles, bitterness is still palpable. In this case, only one thing can be advised: not to lose a sense of proportion. There must be a limit to everything. In large quantities, even the most delicious drink can cause disgust. Many buyers compare the famous Dutch beer with a good car. It is the same quality and worthy of respect.
For a big company
More and more often recently, young people have chosen beer as the main drink for their parties. This has become a tradition. And in the men's company, beer continues to be in demand. At such meetings it is very inconvenient to use small containers. A bunch of empty bottles and cans underfoot creates obvious discomfort. To eliminate such situations, Heineken launched beer in kegs. This container turned out to be very convenient and many liked. Flavored Heineken beer (5l - classic) is a steel barrel with a special faucet mounted in the top lid. The drink can be poured into glasses or special beer glasses. It is interesting that such a beer after opening the package can be stored and be fresh for as long as 30 days. It is very convenient and practical. In a regular container, beer spoils for this period and loses all its characteristic properties. A large package with a specially built-in compressor inside allows you to always have your favorite drink on hand and not worry about its quality.