From year to year, marketers make the same mistakes: the high cost of the application and the low conversion rate, the small market coverage of the target audience, the lack of LTV, the high cost per click, and much more. With these problems, customers then come to and are asked to "do something about this."
It would seem that in so much time you can learn how to build advertising campaigns, albeit not with the accuracy of an Israeli surgeon at the assembly of Swiss watches, but at least with a basic understanding: What? To whom? What for?
Alas, this is not.
And because of this, dozens (hundreds, thousands) of customers lose their budgets.
Here is a good example:
Great offer? It seems to the studio that yes (for reference: to the Synergy Digital agency it seems that no). The client receives three landings instead of two, an obvious benefit, he must buy!
And here is what the client himself thinks:
- “They offer 3 landings for the price of two - that means they are doing poorly, and they are ready to lower prices in order to receive orders. Why should I order selling pages from those who cannot even sell their own services? ”
- “Most likely, they hired new staff, and now on my landing pages will be“ run-in ”fresh staff. Someone will write poorly, they will fire him, but no one will return the money and time for the landing to me. ”
- “They probably have very high margins if they can afford to make 3 landings for the price of two.”
Etc.
The customer is smarter than you think.
We at Synergy Digital have come to this conclusion long ago. The client goes to the same trainings where you send your staff. He consults with the same gurus and watches the same webinars in the cozy spaces of co-working. He knows what makes up the price of a landing page and why a good landing page cannot sell “3 for the price of 2x”.
About quality and terms
Here is another example (yes, we will all be analyzing using live examples taken from the Web, our competitors will forgive us):
At the Synergy Digital agency, even a cleaning lady knows that no one has made a landing for 16 days (unless, of course, you turned to students who were trying to reach the scholarship).
Market analysis in 2 days is possible only in one case, if you take 2-3 direct competitors (the first ones caught in the search results or named by the client himself, which is also incorrect, since the client may incorrectly evaluate the market because it is not his job, and the data provided to them needs to be checked, at least, but God bless him ...), check their strategies through 2-3 marketing channels, and calmly calm down on this.
And get the appropriate grief project at the exit.
Copywriting in 3 days can be done if this is a simple landing page according to the “like everyone else” template. We are not talking about unique prototyping. As well as attractive design in 4 days and so on.
The real time for preparing a project at Synergy Digital is 28 days, of which 8 days will be spent on analysis, prototype and copywriting, and another 20 days on design and layout. If you are lucky, the stages of coordination will also fit at this time, but this is not always the case.
Do you think that 28 days is a long time? Maybe. But it’s just ing, good and adaptive layout and the lack of the need for daily improvements. So, having done well once, you start making money through the Internet, and not lose it.
What can and cannot be promised to the client
And here’s another “marketing miracle”:
“Any guarantee before starting a project is nothing more than beautiful words,” any Synergy Digital marketer will tell you, “It’s the same as telling a person“ you will lose 10 kg in a month ”without seeing his picture. Are you sure that he needs exactly 10 kg, and in a month? What if he has other tasks?
Situations are different for everyone, both different and businesses. No competent marketer can guarantee how much and for how long he will increase this or that indicator until he works out the necessary tools with his hands.
In addition, for 23,000 rubles it will not work to make a landing and conduct Internet marketing, which will generate applications (note, we are not talking about sales - since sales are a separate, voluminous and no less important topic). For example, in real estate, the lead price can reach up to 5,000 rubles - so what kind of effective campaign can we talk about at 23,000 rubles of the total budget?
And here are the other "sins" of web advertisers noticed by Synergy Digital:
- increase the cost of development in the process of project management;
- a promise to attract leads from all sources (this is physically impossible);
- the statement that one social network works and the other does not (the social network covers people of all ages and social groups - because the statement "VK does not sell because there are only schoolchildren" is an empty phrase and frankly luring the budget for a more expensive site).
- inability to work with traffic (in our memory, agencies hid traffic, did not put tags, confused them, etc.)
All this we say to the fact that ...
Now is the time for competent advertising
Reasonable. Weighted. Directed clearly at the client and his business needs. Its quality can and should be measured, as is done at the Synergy Digital agency.
For example, ROMI is the main indicator of the effectiveness of your advertising, the so-called return on marketing investments. Our ROMI not only reaches the 100% mark (that is, full payback), but goes further
ROMI = 10,000%
For every dollar invested in promotion, you get $ 100 in the form of purchased goods and services.
How does Synergy Digital do it?
- Builds a strategy individually for your business (we already do this for more than 50 companies of our regular customers).
- Keeps the low cost of the application by reducing the cost of the click.
- As much as possible covers the market of the target audience (if 10% of potential spinner buyers are in Odnoklassniki - we will get them out of there and bring them to you).
- Works with Google Adwords, Yandex Direct, VK, Facebook, Target Mail, CPA, PR marketing, SEO, Youtube, provides retargeting to all sources.
- Increases conversion (we do A / B split testing, improve texts, design and advertising - everything that others say, our employees really do).
- Works with LTV (Life Time Value - the total cost of purchases of one client for the entire cooperation period). Moreover, each client of Synergy Digital receives a free audit of the project
However, this is a theory. And, as practice shows, it’s best to talk about advertising with examples and numbers.
Clinic Santa Maria - reduced the price of applications 7 times in 1.5 months
With the Santa Maria Clinic, our Synergy Digital mass lead generation agency worked for a month and a half. During this time we managed to:
- reduce the price of a click by 4 times;
- reduce the price of the application by 7 times;
- double the conversion of the site.
How we did it
- SERM - blocked negative reviews, increased reputation on the Internet so as to attract more satisfied customers. To do this, I had to improve the quality of a number of services.
- Instagram - increased the number of subscribers, the number of conversions to the site from this social network increased 4 times.
- SEO - expanded the semantic core, increased website conversion, more frequent transitions from search engines. We conducted a complete “upgrade” of SEO in all aspects of promotion.
Ready-made rental business - developed an interactive landing
... with complicated infographics. A difficult project, both in terms of development, and at all stages of implementation - but our designers and layout designers did not sleep 24 hours and produced an absolutely unbelievable result.
In particular, the site made a schedule of return on investment depending on the size of the investment. You can see it on rent4sale.ru
Elite residence Rublevo-Myakino - developed a corporate identity
... and also completely took over the advertising and the creation of landing pages.
As you can see, we know our business
We will not tell you that our digital agency has been in the field of Internet marketing for 7 years, that we have offices in Moscow, Dubai, Istanbul, London and NY. The fact that we became partners of the Synergy Global Forum Moscow 2017 (synergyglobal.ru), the Transformation business marathon (transformation.rf), and also act as the main media partner at the Synergy Insight Forum 2018 (synergyinsight.ru) and the entrepreneurial Forum "Heroes of Russian Business" (synergyvision.ru)
All that our customers really need to know is that we are engaged in mass lead generation and bring as many customers as there are on the market. Sometimes (often) customers have to expand their staff because of this, and not everyone is happy with it. Here we can only apologize - we do not know how to work half-heartedly.
And we save an average of 50% of your advertising budget
All this is due to high internal expertise. We test each individual functionality on the site by the development department, and we check advertising moves on minimum budgets, after conducting a thorough analysis of the market.
You can contact us right now: , and start a business of a completely new quality.
Respectfully,
Team of digital agency of mass lead generation
Synergy digital