Igor Mann is known today as an outstanding business coach, author of numerous books on marketing and promotion in financial matters. He is known as a talented marketer, consultant, speaker. Igor Mann was born on March 26, 1965 in Odessa. His youth and youth passed under the motto: "learn and grow in the profession, help others improve themselves." Mann’s books became famous in Russia in the early 2000s and continue to be popular until now.
What determines the recognition of his texts? In them, the author reflected the results of his own searches and rethinking that arise in the process of building a business. Generously shares with readers the secrets of his victories Igor Mann. His books fascinate from the first pages and contain great value. This article considers the main texts of this author, which should be read by each novice entrepreneur.
Igor Mann, “Marketing without a Budget”
The book contains current recommendations of the real guru, how to achieve success in any endeavor without special material investments. Unfortunately, not everyone has the opportunity to immediately invest large sums in the formation of their business. There are entrepreneurs who at the dawn of their careers did not even have the necessary funds to promote and promote the project. However, this did not prevent them from achieving great success in the future. Luck in any endeavor does not depend on the money spent, but on such businessman’s skills as enterprise, activity, determination, self-confidence.
Igor Mann considers the issue of lack of finances at the beginning of operations in all seriousness. He talks about the need, first of all, to accumulate experience and knowledge. These components ultimately lead the person to success, and not the amount of money invested. It happens that people, without thinking over anything well, lose money. But this is precisely due to the lack of a clear plan to achieve the desired.
Igor Mann speaks about the need to be yourself and clearly imagine the goal of any project. “Marketing without a budget” is one of his best texts, which undoubtedly deserves special attention.
"Number one"
This book talks about how to succeed in your favorite business. First of all, you need to devote to him the maximum of his time and attention. The author emphasizes the idea that seriously in life one should deal only with the matter to which the soul really lies. If you have a dream, then it is in your power to make it a reality. To become "number one", you need to come up with something original, truly creative and exciting. Igor Mann talks about the need to act openly and honestly. How to become the best in your field and not depend on others?
Unfortunately, most people lose themselves already in their youth and do not seek to achieve anything more than to satisfy everyday needs. This is fundamentally the wrong position, not allowing you to grow your talents and abilities. "Number one" is a kind of call to action, how to grow your own consciousness to victorious proportions and increase personal effectiveness. It is extremely important to be able to plan your day correctly: the most difficult tasks to solve at the beginning of the day, and the least significant to leave for the second half of the day. All failures in undertakings often come from the fact that people do not know how to organize themselves properly, to build a convenient schedule for work.
100% Marketing
This text should be recommended for reading to novice entrepreneurs and businessmen. It contains all the necessary information on how to build business relationships and plan working hours. Marketing strategies are a separate topic that deserves close attention. Igor Mann tells in detail about how to always remain competitive and not get lost among the abundance of various information. Marketing, in its understanding, is a necessary and significant tool for achieving commercial goals.
"Good year"
This is perhaps the most positive book of all. “Good Year” is a weekly magazine of a successful marketer who strives for meaningful results and achievements. In it, the author describes that a businessman must know what he should move towards and how to reach his desired goal. This book will help you plan your time correctly, correctly distribute the load. This weekly covers the “90-day plan,” which is a significant tool for moving toward success.
“Marketing Machine: How to Become a Good Director”
It is known that the fate of any company is in the hands of its founder. This book addresses the question of what a true leader should be. Not every director of the enterprise is able to organize activities productively.
Some leaders suffer from bad habits, which does not contribute to capital growth. Igor Mann talks about high responsibility. His books undoubtedly emphasize this idea.
Instead of a conclusion
Thus, the above texts will be very useful for beginning businessmen. In them you can draw all the necessary knowledge to develop your business. The experience that Igor Mann generously shares with readers deserves special respect. Such knowledge is of unrivaled value because it helps to build the right path to your goal.