Flowers are very popular all year round. Birthday, New Year, Mother's Day, International Women's Day, and any other day, just like that, I want to give the beautiful half of humanity a bouquet of beautiful roses. Therefore, many open their salons. One of the main problems is choosing a name for the flower shop. This article is written in order to help any owner come up with a unique slogan or choose the appropriate option from the proposed ones.
How to choose the right name for a flower shop?
Any business has its own specifics, this format is no exception. It is this feature that should sound in the name, while you should not use the word floral and flower. Otherwise, the slogan will look ridiculous, and no owner needs it.
An example of a bad name: the flower shop "Flowers 96".
In order to come up with a truly unique, beautiful and sonorous slogan, you need to figure out which groups and criteria can be identified. Before answering the question of what to call a flower shop, you need to deal with each option.
The words that indicate the goods sold
This category is probably the largest. At every step in any city you can find names with the words "bouquet", "color", "packaging" and so on. There are even slogans with the wrong example described above, but this is not worth repeating.
Examples of successful names: âColorfulnessâ, âRainbowâ, âParade or waltz of flowersâ, âBouquet with loveâ, âWe pack your loveâ, âColor moodâ, âBouquet periodâ, âFlower shopâ, âColor dreamsâ etc.
How to come up with a unique slogan? For this method, any site with a selection of keywords is perfect. After entering the request, a person will see a large list of requested phrases. And then you can play a brainstorm. At least one name is invented from each word and is written in a notebook. Practice shows that already during the implementation of this paragraph, a person finds his slogan.
Name of plants
In second place in popularity - slogans with the name of all kinds of plants, flowers and even herbs. You can just take one noun and end there, or you can come up with an original slogan with the addition of other words. This option is one of the best, as there is no âoil of oilâ, but at the same time by the name of each buyer will understand what is sold in the cabin.
Options for the name of the flower shop: âAmarantusâ, âVisiting Ammiâ, âCarnation Green Trickâ, âLush Dahliaâ, âAroma of Lavenderâ, âLily of the Valleyâ, âMillion Scarlet Rosesâ, âNarcissusâ, âOrchid Galleryâ etc.
How to come up with? You can, as with the first option, find an encyclopedia of flowers and take advantage of a brainstorming session. And you can read a couple of journalistic articles about certain types of flowers and find colorful phrases there that will be used as a name.
Names as a tagline
This category is no longer classified as thematic, but at the same time it is as popular as the options described above. Very often, owners call flower salons by their name or in honor of their wife, children and other relatives. Of course, this is the easiest option to come up with a slogan, but if you look around, even in your city you can find a lot of stores, which will be called "Sofia", "Daria", "Natasha", "Maxim" and so on. I think everyone will agree that with such a slogan it will be difficult to stand out. With a little thought, you can combine the name with the word, and you get a very original and unique name for the flower shop.
Examples: âPansies,â âHouse of Flowers from Sofia,â âDaisies from Natasha,â âRoman Tsvetodarov,â and so on.
In the modern world of Internet technologies, there are a lot of programs that help to come up with rhymes. Using any of them, you can generate and select names for the flower salon. You need to write the desired name in the string and click search, and after that it remains only to choose.
Associations with flower business
As with the plant name option, this group is great for any salon. There is no mention of the word "flower", but any buyer will understand what is sold in this salon. Very often this includes words related to the decor of bouquets, all kinds of altered options for flora and floristry. The most important thing when inventing a name is not to wander too far from the original task. For example, âWonder Treeâ is a good slogan, but still not for a flower shop.
Examples of what to call a flower shop: Lucky Bouquet, Florida, Garden of Eden, Golden Flower Bed, Momâs Front Garden, Winter Garden, Riviera, and so on.
An excellent option would be to recall some kind of fairy tale or book with suitable content. For example, "The door to summer." If there is no time and desire to re-read, you can use the simplified version. Having gone to any book site, you need to enter the word in the search line, for example, âfront gardenâ, âfloraâ or âgardenâ. And from the works found, choose the appropriate name for the flower shop.
Other slogans
The essence of this category is that it is not tied to a theme with flowers, there may simply be interesting and original ideas. This option is not the best, as the buyer, walking past the windows, may simply not understand what they are selling there. But if you add floral elements to the design, such problems will not arise. If the owner decides to stay in this category, he must choose or come up with the most sonorous and vivid name. With all this, it is not necessary to go too far from the original topic.
The name ideas for the flower shop: âBaba Kapaâ, âNectar of the Godsâ, âRainbow of Desiresâ, âMatrenin Yardâ, âTaste and Colorâ, âFull Moonâ, âElf's Shoesâ, âParisian Womanâ, âThumbelinaâ, Provence, Love Elf, and so on.
How to come up with such a name? First of all, you can recall the heroes of films and cartoons that were associated with flowers and give the salon their names. And you can take any part of the plant, for example, the stem, and in one of the above ways to choose the original names of flower shops.
Whatever option is chosen, the most important thing is that in such a creative work there cannot be unambiguous rules. You can mix two parameters or select your own, special. In any case, first of all, the name should be to the liking of the owner himself.
Some rules
Sometimes, to open a flower shop, just the name is missing. First you need to free your brain from ordinary ideas like "Rose", "Daisy" or "Flowers 45", where the number is the number of the region. And even more so, itâs not worth monitoring the signs of stores in your city. Having made an unremarkable copy, it will be very difficult to develop a flower salon. The name should be such that the store is remembered.
First you need to decide on the format of the store. If it will be a small place in the market or in a pedestrian crossing, then the usual sign âFlowersâ ââis quite enough. Since most buyers are ordinary passers-by, and those who walk by daily and are confident in the quality of the flowers become regular. They do not need to lure them with a creative slogan. If you plan to open a flower salon or even a chain of stores with designer bouquets, then you can not do without a unique and memorable name. The promotion should attract as many customers as possible, who then become permanent.
Store design
Do not underestimate the name, it should be a key figure in the whole business. Creation of the same design, stylistic business cards, possibly even wrapping paper with an emblem. All this is the face of the company, and it should always be in sight. For example, if the flower salon is called âLepricon Potâ, then, besides the fact that the hero must be present in the design, you can supplement the interior of the studio with them. An excellent marketing move would be to make bouquets in beautiful pots.
European examples
A foreign language sometimes sounds much more beautiful and elegant than Russian, but this does not mean that it is suitable for the name of a flower shop. Of course, if the owner wants to open a salon in Paris, then the name Fleyr is perfect. But still, if you focus on the Russian buyer, then the slogan should be in the native language. Potential customers do not remember complex names well and pay less attention to foreign sounds. It is unlikely that this is what the owner of the flower shop is looking for.
Despite the fact that foreign names sound strange to a Russian person, it is possible and even necessary to seek inspiration in Europe. If there is no way to walk along the streets of Italy, then an English search engine is quite suitable. Translating the European names of flower shops, you can find something unusual and truly beautiful.
For example, the most popular Italian market has the name "Area of ââFlowers". On the one hand - a capacious phrase, itâs immediately clear what Iâm talking about, and on the other - a beautiful and delicate interweaving of sounds. Of course, in any country you can find a unique name and apply it to your business. But you need to know some nuances. Take Paris, for example, a city of magic, but flower growers are not famous for originality. Most often, the name uses the name of the first owner, which has not changed for centuries.
Despite this, and on some streets of Paris you can find interesting slogans. For example, the poetic name is âAir of the Fieldsâ. The peculiarity of the shop is that it sells wildflowers. In addition, the owner, depending on the time of year, gives a bottle of fragrant dried herbs to each bouquet bought.
And here is another example of a creative name for a flower shop in France - âArmful of Flowersâ. When you read this slogan, you immediately imagine a sunny day and a huge bouquet in your hands. It is to such associations that every salon owner should strive.