In the modern world, an incredible number of transactions for the purchase and sale of various goods and services occur via the Internet. With the undoubted advantages of this type of trade, it also has obvious disadvantages. So, for example, the buyer has the opportunity to evaluate the goods only on the basis of photo or video materials, or based on the description provided by the seller. Customer reviews and a large-scale advertising company can play a role in the selection. Nevertheless, in the absence of the opportunity to interest a potential customer personally, sellers have to make the main bet on a unique and unusual presentation of their assortment.
What should be the description
The description, competently and logically revealing the main characteristics of the product, can become the main "hook", which will not only attract the client, but also make him want to make a purchase.
In order to be an effective tool for increasing sales, the description of the product must meet several basic principles:
- The presentation style used must correspond to the product category (perfumes and spare parts for tractors are described in different languages).
- The content should be reliable, understandable within the meaning of the target category of customers.
- The text should not be "template". The uniqueness and non-standard of the offer is the key to its attractiveness. Copying finished texts can lead to directly opposite results.
- The description should be exciting and concise enough not to cause informational "satiety" and not to bore the reader.
- Particular attention must be paid to literacy. Agree, there are few people who want to order a test in Russian after reading an announcement with grammatical errors . This also applies to other categories of goods and services.
What should an ideal product description look like? An example of correct and professional texts can be found on the pages of popular stores that have been on the market for more than a year. Usually, the presentation is based on a fairly simple scheme:
- Name of product.
- A small announcement. It may be a call, a question or a little discussion. For example: “Was the sink clogged or did the chandelier break? Not sure where to go? The company "XXX" will solve your problems! " Or: " Warm days are not far away, which means it's time to think about changing the wardrobe." Etc. There may be many options. The main thing is to interest, attract a buyer. The announcement should address a pressing issue or need.
- Product description. Here, depending on the product category, it is necessary to say about its technical or practical advantages, uniqueness and uniqueness. The text should cause not only interest, but also the desire to possess this subject or to receive a service.
- Conclusion A logical conclusion, designed to talk about what benefits a potential buyer will receive after a purchase or order, what makes this product unique or attractive. The final part should be arranged so that after it the buyer was ready to immediately buy it. Naturally, the structure of the site itself should allow us to proceed to the process of placing an order immediately after reading it.
Compliance with these simple rules in the process of filling your site or offers containing a description of the goods will allow you to stand out against the background of the same type of texts, from which a modern Internet user is simply dismissed. Spend more time to “humanize” and bring your product as close to the buyer as possible, and the response will not take long.