At the beginning of the 2000s, Russians learned about the appearance of a new strong alcoholic drink with the unusual name “Five Lakes”. He immediately filled the store shelves and caused a lot of discussion at his own expense.
Product Description
At the beginning of the two thousandths, a new vodka with the poetic name “Five Lakes” was created at one of the enterprises producing alcohol-containing products located in the Siberian outback. She immediately attracted attention and caused a lot of lively debate.
Many buyers were interested in the unusual composition of the drink, which, in addition to corrected drinking water and Luxe rectified ethyl alcohol, contains baking soda, sugar, wheat infusion and citric acid. The combination is really not quite familiar. Nevertheless, vodka with the proud name “Five Lakes” simply won the hearts of many, even the most strict connoisseurs. Possessing a subtle characteristic aroma, it is very easy to drink and leaves no unpleasant sensations in the morning. The product is recognized and loved. Over time, he gave a name to a new brand, which, surprisingly, became more and more famous every year. For the modern alcohol industry, this case is considered quite rare.
Siberian legends
Many people are interested in who gave the drink such an unusual name? The idea belonged to the employees of the company. But the thing here was not without famous Siberian tales and legends. In the forests on the border of the Novosibirsk and Omsk regions there are many taiga lakes. Five of them are known according to folk traditions from ancient times. These include Danilovo, Urmannoe, Shchuchye, Linevo and Potenoe. Where the latter is located, no one knows. People say that happiness, health and wealth will be to those who still find this fifth lake and take turns swimming at dawn in each of them. Only now it is not known in what sequence this needs to be done. Entrepreneurial managers liked the interesting legend. They decided to use for presentation and advertising campaign. They called the product “Five Lakes” and developed a colorful label on which a lone boatman pensively floats on a calm surface of the water. Perhaps he is looking for the very fifth lake in order to become rich and healthy.
Worthy instance
The new brand is quite widely represented in the market. One of the most interesting samples in its assortment is vodka “Five Lakes Premium”. Reviews about her say that the product is really as good as they say about it.
But it's better to try it yourself. With every sip, noble moisture burns the throat. It goes well with the pleasant aroma of the drink and a feeling of freshness on the palate. Vodka is perfectly transparent. This is understandable. Indeed, pure water is used for its preparation. In the production process by technology, it undergoes minimal cleaning to preserve natural freshness. The product is bottled in blue glass. This makes it look like a frozen block of ice. The front side is decorated with a label with inscriptions made in silver. Goods are produced in volumes of 0.5 and 1.0 liters. It costs twice as much as the usual classic version. According to experts, such a price is justified.
Manufacturing company
Who makes the famous vodka “Five Lakes”? The manufacturer of the new drink is well known to customers. It is the largest plant in Siberia, Omskvinprom. It was formed in the mid-nineties, and it all began with the bottling of the finished Crimean wine. By that time, the plant was already in full swing producing products under the Wealth of Siberia brand. After some changes in the economic situation in the country, the situation improved slightly. Over time, the company was re-equipped. New production lines were installed, and the product range expanded markedly. The new brand quickly gained momentum. Sales grew every year, but new vodka continued to be a local product on a regional scale. And only by 2006 she managed to reach the federal level. The product hit the shelves of stores in St. Petersburg and Moscow, and by 2011 went beyond the country.
It was then that, according to the well-known magazine Drinks International, he took eighth place of honor among companies with millions of annual production volumes.
Customer reviews
Specialists-tasters at one time highly praised the vodka “Five Lakes Premium”. Reviews of ordinary customers only confirm all the words they said. They also find the taste of the product quite enjoyable and quite decent.
Many of them separately note a good smell, in which there are no unpleasant shades characteristic of ordinary cheap alcohol. This once again confirms the good quality of the alcohol and the high level of purification. The price of the product ranges from 150 to 510 rubles, depending on the volume of the container. Someone thinks it's expensive. But everyone understands that quality is a category that requires certain financial investments. It is not compatible with cheapness. Here the buyer is faced with a choice. He can pay a decent amount and buy a really good product, or go to another store and buy something cheaper. Oddly enough, most of them still choose the first option.