Generally speaking, any assortment is a large number of goods assembled together. There are various signs by which they can be classified. For example, goods may be combined by producer, raw material or their intended use. Actually, for such groups there are several varieties: enlarged, expanded, mixed, combined, complex, simple, commercial and industrial assortment of the store.
More about each group
If the goods are produced by a separate enterprise or a separate industry, then we are talking about an assortment of industrial type. It is trading when it is simply created a certain set of goods sold with the help of a particular chain of stores. The totality of all trading enterprises that are engaged in the sale of products, and is called such a distribution network. Products of both foreign and domestic production can be part of such a group as a range of products - this is a common situation.
About assortment and related policies
The assortment policy in any store is what goals and objectives the organization’s management pursues, creating such a component of the business as the assortment. This is a fairly important part of the work of any trading organization. The main goal is usually the formation of a set of products that can be predictable or real.
Company strategy: about assortment
Actually, the assortment itself involves a different approach to issues related to its reduction or expansion. Here a whole complex of certain conditions that can develop in certain situations can play its role. But it is possible to formulate general rules and requirements, having performed only a general analysis of both entire market segments and its individual areas.
Why is assortment policy so important?
Assortment policy is important for any company, especially in the sense of marketing. This area is becoming especially relevant if we take into account that competition in the modern market is constantly growing, and more stringent requirements are imposed on the quality of the product. We are talking not only about specialists, but also about ordinary customers themselves. Only the most competent person can win high positions in their field, understanding that the assortment is not just a set of products of one group.
Shops and their range in the modern world
At present, the very essence of the work, which is associated with the formation of the assortment in stores, is also constantly being complicated. The characteristics of the assortment of goods or products necessary for successful trading, the requirements for it are constantly updated and supplemented. Only the qualifications of workers at one point or another can determine the breadth and depth of the assortment. Workers must necessarily have information that concerns not only the usual consumer demand for products, but also the possible source of goods, and the situation that develops regarding prices.