Cigarettes Lucky Strike ("Lucky Strike") - a brand of tobacco products. This is one of the oldest and most popular brands in the world, which was first introduced to customers in 1869, and now its range can be seen everywhere. Consumption of Lucky Strike consistently occupies the top places in the ratings - the annual consumption of these cigarettes is about 30 billion pieces.
Features of the brand of tobacco products
Lucky Strike - cigarettes made using a special technology of roasting rather than drying tobacco, which gives them an original taste, aroma and effect that is not only appreciated by brand lovers. Having tried once Lucky Strike, most no longer part with this brand.
You can verify the quality and availability of tobacco by cutting the product - whole cigarettes of plant origin are visible in cigarettes, densely and evenly packed into a paper capsule. Paper for cigarettes is also selected special, thin, impregnated with a special composition that improves the decay of tobacco, but does not interfere with taste. The manufacturer strictly adheres to a stable price-quality ratio, constantly improves manufacturing technology and develops new types of cigarettes that are in demand by consumers.
Name history
Cigarettes first appeared in the United States in the 19th century and were called Luckies - "lucky." Cigarettes were then created manually, which did not allow them to be sold in large volumes. The name itself originally belonged to chewing tobacco, which was then in high demand and filled almost the entire tobacco market in the United States.
It is known that the founder of Luckies was a successful gold digger. Only a few people did it, because you have to be really lucky for mining of precious metal to become a profitable business. A successful search for gold in English sounded like a lucky strike - "a lucky strike (pickaxe)", which, perhaps, served as the name for future tobacco products.
Second version
Another meaning of the phrase lucky strike is “successful strike”. During the crisis of the Great Depression of the 30s of the XX century, workers organized a strike at the factory due to difficult working conditions. The management was forced to replace strikebreakers, who, out of ignorance and lack of sufficient work experience, either committed a violation of the technology, or even set fire to the workshop, resulting in tobacco of a completely different quality.
The greedy business owner sent cigarettes for sale, not too hoping for success. However, the change in the preparation process gave tobacco an unusual original taste and a special structure, which smokers immediately appreciated. So there is no silver lining, and the cigarette brand has begun a new successful and profitable era of recognition.
Trail of marijuana
The first packs of Lucky Strike were made in green, so rumors circulated around the city that cigarettes contain marijuana. Having smoked such a cigarette, the consumer allegedly received a “successful hit”. Of course, it was a myth, but the company strongly supported it for advertising purposes to increase sales.
And more about the history of design
Thanks to the new manufacturing technology, when the tobacco was not roasted in the air, but roasted, the inscription It's Toasted appeared on the packet - "This is roasted."
In 1942, during World War II, Lucky Strike manufacturers rebranded products to attract new consumers, including women smokers. The main color of the pack was changed to white, giving it a more patriotic look. The design update itself was explained by the fact that the copper and chrome used in the old green background are required for the needs of the front, so now "Lucky Strike goes to war." Suddenly, at the end of the war, the new red and white uniform brings Lucky Strike incredible popularity after the famous events in Japan.
Japanese twist
In 1945, the military, jubilant after dropping atomic bombs on Hiroshima and Nagasaki, immediately saw in Lucky Strike the resemblance to the flag of Japan. The inscription on the pack: “Lucky strike. This is fried” acquired a special meaning, and the transformed Lucky Strike brought their owners significant profit, once again justifying the successful name.
In the 60s, cigarettes began to be produced with a special cellulose filter, and a look was added with menthol, which is actively included in the tobacco fashion.
In 2006, the production of Lucky Strike in the United States was curtailed, however, British American Tobacco continues to release and promote the brand in Europe.
Cigarettes Lucky Strike types have the following:
- Lucky Strike Original Red - 10 pitches, 0.8 nicotine. Available with or without an orange filter, classic and one of the first types. In the USA, Lucky Strike Original Reds are made in the original soft packaging if they do not have a filter.
- Lucky Strike Additive Free Red - 10 pitches, 0.9 nicotine. The Lucky Strike option is “free from additives”, that is, as the manufacturer declares, the tobacco mixture in these cigarettes does not contain any flavorings and sauces. Connoisseurs of the brand find in it a true tobacco aroma, the "golden mean" in strength and taste. Made in noble gold with a traditional red design.
- Lucky Strike Click & Roll - 7 pitches, 0.6 nicotine. A modern variant of Lucky Strike with thinner cigarettes, unlike the Original series. They have one menthol capsule. It is allowed to crush, but you can smoke and so. Unlike classic cigarettes, they have a different technology for making tobacco.
Cigarettes Lucky Strike Blue
The blue version appears in 2009, when they began to produce lighter cigarettes with a lower nicotine content, unlike the original ones. For the convenience of consumers, the traditional red Lucky Strike circle is replaced with blue, and the Blue version appears in the standard series.
- Lucky Strike Original Blue - 7 pitches, 0.6 nicotine. Lighter than the Lucky Strike Original Red. In some countries with the look of Lucky Strike Original Silver, the difference is only in the packaging, and the taste and aroma are the same. Always available with an orange classic filter.
- Lucky Strike Premium Blue - 6 resins, 0.5 nicotine, with filter, premium series, special smoke filtration system, subtle shape, aroma and taste.
- Lucky Strike Premium Silver - 4 pitches, 0.3 nicotine. With a filter. The lightest cigarettes of all Lucky Strike. Premium series, special smoke filtration system, pleasant taste and aroma. Thinner than Original.
- Lucky Strike Additive Free Blue - 7 pitches, 0.6 nicotine. With a filter.
All Blue Series cigarettes output a small amount of pleasant aromatic smoke, without a choking effect. According to experts, the smoking mass is drawn in easily, but in good filling.
Cigarettes Lucky Strike DoubleClick
This is the latest brand new product. Lucky Strike cigarettes with two capsules have the following composition - 7 pitches, 0.6 nicotine. These cigarettes have two capsules, thanks to which you can change the taste of the cigarette depending on the sequence of their use.
Adherents of the traditional tobacco flavor can smoke without crushing the capsule, which makes the new look of cigarettes quite universal. The presence of capsules in the filter does not make it difficult to draw in smoke.
For lovers of menthol, a green capsule is intended, which when smoked gives a fresh aroma and the effect of "chill". Lovers of berry flavor can use a purple capsule that gives smoke the taste and aroma of wild berries.
DoubleClick is also available in blue-violet - strong menthol and berry and green-blue - menthol and strong menthol.
For aesthetes, it is possible to click on two capsules and make a mix, while depending on the sequence of clicks, the taste will be different. To choose the ideal option for yourself, you need to smoke 5-6 cigarettes and then constantly enjoy the special, as always original Lucky Strike.
Cigarettes have a long white filter and produce a small amount of aromatic smoke.
Consumer Reviews
Most buyers agree that cigarettes are of good quality and taste good, however, are expensive compared to other brands. Many would like to try American or British original positions.
There are also negative reviews about Lucky Strike cigarettes, in which consumers indicate the absence of any advantages of cigarettes at such a high price, however, there are only a few such characteristics.