Every year more and more people ask the question of what to start a dumpling business with. After all, the popularity of such institutions is growing. To implement the project in the center of the village, it is recommended to choose a room next to office buildings. The business idea is to provide healthy fast food. The capacity of the institution will not exceed 30 people. A space of about 110 square meters is enough for this.
The target audience
According to the business plan, dumplings will focus on people aged 18-50 years. Prices will be average. Among the main advantages of such an institution, there is high demand with low competition. Natural products are becoming increasingly popular. An important point in the business plan for dumplings with calculations is that there is the possibility of diversification by connecting cafes with the production of semi-finished products. Paying off the enterprise will be quite simple.
But among the main difficulties are listed: business design, scale of investment. The thing is that the regulatory authorities will very strictly monitor the enterprise. Investments will need at least 1,700,000 rubles. For the most part, this money will go to repair, furniture, the purchase of raw materials and working capital. When starting a business from scratch, you need to rely on the fact that at first the business will be unprofitable. It is necessary to foresee that it will be necessary to allocate funds for this initial period. For the most part, investments will go into the purchase of equipment - about 49% of them will be in this expense item. According to this business plan of the dumpling shop and cafe, the money will go directly to the owner of the establishment.
Calculations
The financial plan is signed for three years. After this period of time, the business is expected to expand. Net profit in this case will be about 1,600,000 rubles. The company will reach full sales by the end of the first year from the moment of opening. Investments will pay off by the 6th month of work.
Trends
At the moment, people living in large settlements have less and less free time. Thanks to this, the demand for finished products is only growing. During the crisis, more and more customers appear at fast food establishments, as food here is more budget.
Given these trends, the implementation of the business plan of the dumpling workshop will be a very good idea. In Russian culture, dumplings are an important part of culture; they always remain in demand. In addition, the demand for such products is not seasonal.
The main modern trend in public catering is the promotion of healthy food. Among the total number of institutions providing natural products, the share of the studied institutions is only 1%. According to the owners about the dumplings as a business, the niche is quite free.
Concept
As planned, this place will be a catering company that will compete with traditional fast food. Before you open the dumplings according to the business plan, you must select the range of products that will be sold here. Dumplings with many different fillings, originally served, together with a cozy interior and color of home cooking will successfully compete with the products of large chains.
In modern dumplings, both ready-made meals and frozen ones are offered for sale. It is believed that such a strategy will be the most successful, as customers prefer "home" cuisine, handmade products. For semi-finished products from supermarkets, they will prefer natural products from cafes.
There are statistics that reflect the growth in demand for frozen food. It's all about finding a budgetary replacement for meat. According to experts, the demand for it will only grow. Approximately 73% of the urban population buy dumplings at least once every 3 months. On average, over 10 years, about 4 kg of this product is eaten by one person.
At the moment, there are more than 300 largest manufacturers of dumplings in the country. The statistics did not include small firms operating in the regions. Approximately 10,000 customers account for 5 brands that produce this food.
Dumplings are leaders in the markets for semi-finished products. For this reason, dumplings as a business is very promising.
Advantages and disadvantages
The main advantages of such enterprises include increased demand for products, low cost. Also, production does not depend on imported goods. The volume of demand does not depend on the state of the economy. It is likely that the state will help such an institution due to the national coloring of the idea. Coziness in the interior will not need to spend a lot of money.
Production will be quite simple to implement. However, difficulties will arise at the stage of documentation and interaction with regulatory authorities. In order for dumplings as a business to be very successful, it is necessary to create a unique range of products. It must be of high quality.
Goods and services
This is a catering establishment that will organize leisure activities for the population, producing food products with specialties. It is also recommended in the dumplings as a business to provide for the sale of salads, soups, pastries. You will need to add hot and cold drinks to the menu.
As for services, their institution will provide three varieties. Firstly, the production of hot dumplings and other dishes. Secondly, this is the sale of frozen products. Thirdly, it is the delivery of finished products.
Only natural components will be used in the production. Since dumplings as a business will be positioned as an institution of "home cooking", there will be no harmful additives in the composition of dishes.
The menu will include directly dumplings with many different fillings. For example, with chicken, fish, cheese. It is worth releasing them with chicken liver, salmon, shrimp. The second menu item will be all kinds of sauces - sour cream, cheese, garlic, mustard and so on. The third item - dumplings with potatoes and mushrooms, cottage cheese, cherries, cabbage. It is also important to supplement the menu with salads, soups of the day. It is recommended to provide in assortment chicken broth, mushroom soup, borscht, hodgepodge, tomato soup, kharcho. Drinks will be presented with tea, coffee, cocoa, fruit drinks. You will need to include juices, mineral water, desserts in the menu. Among the latter, it is better to choose cheesecakes, pies and juices.
However, the best solution, according to reviews of dumplings as a business, is to constantly test the demand for products. It is worth giving visitors the opportunity to demonstrate their taste preferences by regularly changing menu items in the establishment. You will need to constantly expand the range of fillings in dumplings. Experiments are also allowed in terms of the method of cooking the product. For example, dumplings can be started to fry, they can be cooked on the basis of khinkali, gedza, ravioli and so on. It is better to provide portions of 8, 12, 16 pieces in the menu. You will need to provide and assorted, in which several varieties of ravioli will be combined at once.
Many customers will be attracted by the opportunity to order a business lunch. The average price for it will be 200 rubles. This budget order will include soup of the day, half the standard portion of ravioli with a drink.
The average bill in such establishments, as a rule, does not exceed 650 rubles. In total, the cafe will have about 15 tables, designed for 30 visitors. The maximum load of the hall is 85%. If the institution will work for 12 hours, per month the revenue will be about 300,000 rubles. In this calculation, dumplings receive about 9,000 visitors.
It is also worth taking into account the sale of frozen products. The price of 1 kg of dumplings here will be approximately 650 rubles. While grocery products cost about 300 rubles, frozen products in a cafe will be sold at a price of 390 rubles. Approximately 20% of the total number of visitors will purchase frozen foods. In this case, the revenue will be already 715,000 rubles.
Marketing
The dumplings production business will focus on serving customers aged 18-50. It is recommended to open the institution in the largest settlements. It is here that the demand for products of this kind will be the highest due to the fact that people do not have much time, and wages allow you to purchase more expensive and high-quality food.
The most important moment when opening this business is the development of a marketing strategy. It is important to choose the name of the cafe, design a logo, organize an advertising campaign.
Thanks to the bright name, the institution will stand out from competitors. It is best to invite a professional to develop a corporate identity by spending about 40,000 rubles on this item with window dressing, signage.
To promote the dumplings, you will need to resort to many advertising tools. Among them: shooting videos, conducting promotions, distributing flyers with menus, advertising in the media, social networks. A successful example of the promotion of dumplings will be the action “happy dumpling”. It consists in the fact that a visitor to a cafe who finds dumplings in a serving "with a surprise" will receive a discount on the next order or a drink for free.
Which tool the owner will resort to depends on which target audience the institution is targeting. The cost of flyers will be from 5,000 rubles, taking into account the printing of leaflets and salaries to the promoter.
You need to spend at least 10,000 rubles on promotion on social networks. For repost contests, the costs associated with prizes to the winners will be taken away - for example, it can be coupons for a 50% discount in an institution. Thus, the minimum marketing costs when opening a dumpling will be 15,000 rubles.
And yet, word of mouth will be the best way to promote the cafe. Thanks to quality products, pleasant service, consumers will come to the dumplings again and again. It is important to correctly select the location of the institution so that the population coverage is maximum.
Production plan
First of all, opening a dumpling business from scratch, you will need to choose a place. It is necessary to give preference to a location involving large flows of people. For example, near business centers, markets, parks, near shopping centers, educational institutions. It is important to consider the presence of competitors nearby. It will take an analysis of their price level, product range.
If you are going to undergo checks from regulatory authorities, you need to take into account the fact that the most stringent requirements will be for the arrangement of the kitchen, decoration, and storage of food. There should also be all connected communications, thanks to which the cafe will be able to work without interruptions. Electricity must be powerful, because during cooking you will need to use a lot of equipment.
Division into zones
The business idea of the dumplings is that the space of the institution will be divided into a kitchen, a hall for clients, a restroom. It is important to divide the workshop into cold and hot. About 40 square meters will go to the workshop, 50 to the customer room with 15 tables, 5 to the restroom. Another 15 square meters will need to be allocated for a warehouse and utility room for employees. The rental price of a suitable room will be approximately 10,000 rubles per month.
It is important to consider that you will have to spend money on the interior. After all, the atmosphere of the establishment will determine the desire of visitors to come back here again and again. Thanks to the quality design of the premises, the situation can turn into an additional channel for attracting customers.
The best option would be to finish the room in the Russian style with a painting under Khokhloma. There will be wooden furniture with nesting dolls and so on. Russian national style in the cafe is becoming increasingly popular. At the design stage, you will need design services. The budget of this business plan provides for 250,000 rubles allocated for interior costs.
Format
The service format can be represented as a cafe with a menu and waiters, as well as self-service with payment at the checkout. The best option would be to organize a partial self-service. This will reduce costs. That is, the client himself will choose a dish from the menu at the checkout, immediately pay for the dish, and then receive a number. When he sits at the table, the waiter will find him by number and bring the dish. It is best to serve dishes in disposable plates with company logos. This will provide an opportunity to save on washing dishes.
In this case, you will need to attract 4 cashiers, 2 waiters, 4 cooks, 1 administrator, 1 cleaner. The work schedule will be twelve hours, the staff will work on shifts. First, you need an agreement with a courier service. When the planned sales volume is reached, it will be possible to hire a personal courier with a car. An important point is to ensure that each employee has a legal medical book.