Today, the dictionary of Russian-speaking citizens is actively updated by borrowing from various foreign languages. Leadership, of course, belongs to the English, which enriched our vocabulary with outsourcing, crowdfunding, kaizen and other sophisticated words. These terms indicate quite specific concepts, processes, objects and phenomena, therefore it is very important to know their meaning and correctly apply such words in your speech.
What is prime time
Prime time is a kind of Russification of two words of the English language prime-time, which can literally be translated as "best time." The term is used to describe the time period in radio or television broadcasting, during which the audience includes the maximum number of listeners and spectators.
Unlike the era of the emergence of television, today television and radio channels are fighting for the audience. Competitiveness, interest for the viewer, and as a result, high ratings are synonymous with success and decent profit.
In order to reach the widest circle of people, as well as to increase the rating, the channels set aside this time for the most interesting programs, films or popular music. Of course, the cost of advertising in this time period is much higher.
Prime Time TV Features: Weekdays
Prime time hours on weekdays and weekends (holidays) are different. The traditional working day ends at six o’clock in the evening, and the working week lasts from Monday to Friday, so the majority of viewers cannot devote time to watching TV. The average working person gets home at seven in the evening, and even later. So the "golden" television time for a weekday is two hours between eight and ten in the evening.
Weekend Prime Time Features
At the same time, festive prime time is from three in the afternoon to ten or eleven in the evening. According to statistics, viewers in the morning are engaged in planned activities, walking or sleeping. Only in the afternoon do they turn on the TV. It is during this period that they can be offered an interesting film, television show or program.
Prime time on the radio
The activities of radio stations are very different from television channels: they become faithful companions of most people immediately after waking up, during breakfast, when traveling to work or on a walk.
It is very convenient to listen to the radio using your phone or other portable device, so you can talk about the fact that the radio is accessed when the TV is turned off.
The difference between the prime time hours of radio stations and television channels becomes natural. Radium prime time is two whole “golden” periods:
- From nine to eleven in the morning.
- From four to six in the evening.
You should not think that prime time is a concept that interests only those who advertise on radio or television. Crowds of people who are comfortably sitting near their televisions or receivers and keen on films (programs, music, news), become a desirable audience for the following categories:
- The creators of television products. The secret of the popularity of many shows and programs is precisely the mass of their views.
- Radio and TV hosts. Recognition, popularity and influence is the goal of many DJs.
- Held or potential stars. As an invited guest in the evening program, you can count on the fact that the interview will be seen and heard by a lot more people than when they appear on the screen at six in the morning.
- People owning the channels. Having entertained the audience in prime time (with something really interesting and exciting), we can safely hope for its increase. Therefore, this is the way to attract more people who want to advertise and get additional profit.
However, be that as it may, prime time is what advertisers are often interested in. Despite the higher cost of advertising time during these periods, they are optimal for increasing sales, as well as for announcing an existing or new brand.
Prime time also serves to illustrate the programs of political parties, candidates for deputies, presidents and mayors.