In the broad sense, the meaning of the word "fair" is a form of trade. From ancient times, merchants brought their goods to the most secure places for trade. Where trade duties and requisitions were the smallest. Periodic congresses of merchants with their goods for wholesale in Europe have been known since the tenth century. So world famous fairs arose and existed in Krakow, Vienna, Lyon, Bristol, Magdeburg, Cologne, Frankfurt am Main, Gala, Leipzig and other cities. What is a fair for Russia?
This is not just a way of organizing trade, it is a tradition, it is a story, it is a holiday.
Purpose of
At first glance, the purpose of the fair is the same as that of the trading market. To see the differences, you need to evaluate the scale. The market service area is local. Coverage areas of the fair are extensive. This may not be one city or region, but regions, federations, an international zone.
Depending on the status of participants and organizers, the goals of the fairs are different. This includes expanding trade, improving pricing policies, promoting and distributing goods, introducing as many participants as possible to their activities and achievements, and ensuring the future effectiveness of their entrepreneurial work. What is a fair? It is also a very convenient, and most importantly, promising way to establish multilateral communications, conclude long-term agreements between reputable participants and entire countries. One global goal of the entire fair is subordinated to all the goals of its participants. Starting with short-term and ending with long-term.
Frequency
Trading in the wholesale markets is carried out almost daily, showing any product range available to the seller and based on open auction with the buyer. Fairs are organized periodically. They may be seasonal. For example, if this is a fashion fair for the sale of outerwear, then it is logical that the fur fair of fur coats is held in the winter. Agricultural food fairs are held closer to the fall on certain dates or once or twice a year. For example, honey fairs are organized after the collection of honey in late June and early August. It is important that the goods at the fair should have increased consumer interest from the buyer. But for industrial products, trade fairs are sometimes held with an interval of up to five years. The product may not be available in full sales. But an exhibit (a valid sample) and a catalog with a full description, with technical and operational data, must be presented. What is a service fair can be estimated from the list of these services in the fair presentation. Such fairs are organized mainly in the form of stands and expositions of exhibiting firms.
Sales volumes
In the wholesale market, it is possible to trade in a single product or in small batches of goods and services that immediately fall to the buyer as a result of an oral transaction with the seller. At sales fairs, contracts of sale for the wholesale supply of goods or services are generally concluded. The owner of this consignment of goods may formally not change for some time. Rules, norms and requirements for trading in markets are regulated by special authorities of the area where this market is located. In order to understand what a fair is and to evaluate its scale and volume, it is important to note that special rules are developed for traders and buyers to conduct trade at the fair. To resolve disputes, special bodies are created and normative legal acts are adopted.
Human factor
For any fair, the human factor is important . It depends on the work of the organizers of the exhibition, representatives of exhibitors, and trained personnel whether the goal of the fair and the quality of its holding will be achieved. This is a kind of advertising that attracts visitors, future potential participants of the fair. The results of the past fair are the foundation of the future.
Industry and Specialized
In addition to these classifications, fairs are functional and industry, universal and specialized. A typical industry fair is a fur fair. For Russia, this is not a new phenomenon. From the earliest times, Russia traded in furs and products from them.
In the modern fur market, Novotorzh Fair
is a renewal of tradition. Starting with the name in which the common Slavic name of the market is embedded - bargaining. The word "new" - emphasizes the modernity of the fair and trade methods. Here enterprises from all over Russia present modern models of sheepskin coats and fur coats from mink, beaver, astrakhan, raccoon, sheepskin, and nutria fur. The exhibition always organizes shows of the latest developments. And this, as you know, is the easiest and least expensive way to assess consumer demand,
find investors and launch a new product in production. There is a
fair in Moscow, St. Petersburg and other major cities of Russia in the most convenient and modern trading buildings. The fair always impresses with a huge assortment. Because it directly and exclusively works with many fur enterprises in Russia and the world. And not everyone is able to cooperate with the Novotorzh Fair, to meet the requirements for product quality requirements. Employees of the company monitor all the technological processes of each enterprise whose products they present at the fair. The company's technical control experts check each product for compliance with Russian state standards and the requirements of the
technical regulations adopted in the Customs Union. The Novotorzh Fair has a strong position. To be her partner is prestigious, because the main goal of the creators and managers of the exhibition is: "A happy buyer in a new coat."
For a huge army of fans of natural fur products this is a holiday for which they are preparing and waiting impatiently.