Obolon (beer): production and customer reviews

Obolon is a beer that is now well known throughout the post-Soviet space. Made by the efforts of Ukrainian experts, over time it gained immense popularity and became the subject of national pride of its country.

Product Details

The history of the brand began in the second half of the last century. It was then that a new factory for the production of soft and low alcohol drinks was built in Kiev . Czech experts were invited as experts to solve technological issues. They, in fact, created Obolon. Beer turned out to be of excellent quality. In this, the main role, naturally, was played by the raw materials used for its production. The composition of the approved formulation included the following components:

• clear water from an artesian well, the depth of which is about 290 meters;
• special breeds of brewer's yeast;
• malt;
• aromatic hops.

This standard set became the basis of a new drink with the poetic name Obolon. Beer was liked by residents of the capital. And very soon in every Ukrainian town they already knew about him.

Over time, the company management decided to introduce their product to the foreign market. The goods began to be delivered to many countries of Europe, and later to the USA. There he was appreciated. Moreover, the new brand was perceived precisely as the first Ukrainian national brand. Since then, Obolon (beer) has not lost ground. To this day, it is considered the No. 1 brand and a leader in the domestic market. And abroad, they also treat him with great respect.

Russian partner

For over forty years, Ukraine has been supplying its famous Obolon beer to the foreign market. In Russia, the import volume of this product two years ago amounted to more than 50 percent of the total supply. Consumers liked the drink and sold well in the distribution network.

But after studies conducted by Russian independent laboratories, in August 2014, Rospotrebnadzor decided to suspend the import of this product into the country. There were quite good reasons for this step. Experts have determined that Ukrainian beer violates the Law on the Protection of Consumer Rights in force in Russia on two rather serious indicators:

1) Non-compliance with the required energy values ​​of the product.

2) Poor organoleptic characteristics. In many samples, unacceptable extraneous inclusions were found that made the product cloudy and unsuitable for sale.

However, the "trade war" did not last long. Very soon, the Russian government announced the resumption of mutually beneficial cooperation. In July 2015, it was decided to start production of Obolon beer at one of Moscow's breweries. Since then, the famous Ukrainian brand has firmly established itself in the Russian capital.

Rich assortment

Currently, Obolon beer is represented on the market by quite a variety of types. According to the main indicators, it is able to satisfy any desires of consumers.

A wide range of products manufactured by the enterprise includes a little less than 40 different varieties. In the foreign market, the company is represented by seven different species.

For domestic consumers, production of special types of products has recently been launched with the addition of special flavors (cherries, lemon, raspberries, pomegranate and honey with an energy drink). The alcohol content in the products does not exceed 2.4 percent, and pour it into standard aluminum cans with a capacity of 0.5 liters.

Manufacturer History

Many true connoisseurs really like Obolon beer. The manufacturer is trying to constantly delight customers with new interesting types and varieties of products. Over its relatively short history of existence, the company was able to achieve amazing success. It all started in 1974, when the country was preparing for the upcoming Olympics. It was decided to coincide with the opening of a new brewery, the products of which will meet all European standards. As assistants for the implementation of this event, the best specialists of Czechoslovakia were invited, who are considered real masters and experts in brewing all over the world. Given their opinion, one of the districts of the city of Kiev was chosen as the site for the construction of the plant. The site was ideally suited for this because of the presence in the area in the immediate vicinity of the artesian well with clean water that meets the required indicators. The enterprise was also built according to the Czech project, and soon became the country's largest beer company .

She got her name a little later. Only in 1986 it was decided to give the plant the name of the area in which it was built. The unusual name has its historical roots. So in the Middle Ages they called meadows located in the lowlands around the rivers. Later, after the collapse of the Union, Obolon took part in privatization and became one of the first private enterprises in the new Ukraine.

Customer reviews

Recently, very often in retail outlets not only in Ukraine, but also in many countries of the Near and Far Abroad, you can see Obolon beer. Customer reviews about this product are mixed. Many believe that this is a wonderful product that deserves to occupy a leading position. Fans of light foam drinks like the pleasant taste of hops and malt, which makes you dizzy, but in the morning there is no discomfort. Dark varieties also have a fairly large army of supporters. Noble aromas and pleasant bitterness please those who appreciate the depth of taste and the variety of its shades in beer. Some buyers make their choice based on price. I must say that Ukrainian products are much cheaper than Russian domestic goods. Moreover, its quality is not worse. With great approval at the time, Russian consumers met new products. Light beer “Premium” with the addition of rice turned out to be very soft and delicate, and dark “Velvet” attracts a charming aroma and a pleasant sweetish taste due to caramel malt. Do not forget about the main component of such drinks. Perfectly pure water is what makes the product truly high-quality, completely worthy and competitive.

Everything for the people

The Ukrainian company, releasing new types of products, tries to take into account the interests and wishes of its many customers who choose Obolon beer for themselves. The photo allows you to better consider the product and evaluate for a start its external side. Designers develop bright colorful labels, looking at which, you can immediately guess about the product that they present. It is also necessary to pay attention to the work of designers who pay great attention to the creation of the optimal form of containers.

So, since 1992, the company introduced a new standard for the bottle. It should have a label, a counter-label, a little ring, and also a colored cork. This product looks very impressive and looks quite presentable. This allows the company to highlight its product among numerous representatives of other companies. Gradually, the buyer gets used to it and no longer searches for other goods on the shelves. Perhaps this fact has become the main reason that today Obolon accounts for almost a quarter of all beer production on the domestic market of Ukraine.