The e-commerce industry is highly competitive. There are dozens of large stores that constantly improve the quality of their service, increase the level of service and apply various marketing tricks that can attract more customers. All this, of course, creates additional difficulties for competitors, but at the same time increases the degree of customer satisfaction from class service in the store.
Today we will talk about one of the oldest online shops that has been operating for over 18 years. It is called "Online Trade." The reviews left by users who made an order here note that the store every year only improves its service, offering various innovations for customers. In general, given such a serious age, this store can certainly please everyone not only with the price, but also with the speed of delivery of the goods, because, as indicated on their official website, all products are located in their own warehouses, without the involvement of outside companies with their storage facilities.
Well, let’s not in vain praise a service about which enough information has not yet been revealed. Now we will carry out a characteristic of the store, determine its advantages and disadvantages, and, of course, turn to the left recommendations about Online Trade. Reviews in this case may be a guide to how the store works, what it offers and so on.
general characteristics
So, as we noted above, this store has been over 18 years old (it began to work since 1998). It is not surprising that the model according to which it operates in the market turned out to be successful, because the service worked without interruptions and only expanded, increasing the assortment, expanding the customer base.
A feature of the resource is access to its database of goods that are stored in their warehouse. This (judging by the information on the company’s website) allows you not to worry about additional delivery of the things ordered by the buyer from someone else’s warehouse. More specifically, we are talking about more than 10 thousand units of goods (which already speaks of the possibility of choice).
By the way, with regard to the assortment, it is also at a fairly high level here. So, in the store there is not only a section with electronics or foodstuffs, there are also some additional types of products, such as shoes and clothes, sporting goods, books, pet supplies and more. That is, the store really has a huge database of goods in which you can search for the things you are interested in.
Real shops
There is one huge difference in the model by which Online Trade operates (reviews confirm this), when compared with other online stores. This is a network of our own real points of receipt of goods, which has more than 120 points throughout the country. This is not just an online shop represented by a single office, but a complete network of real electronics stores. What does it mean?
First of all, the customer has the opportunity to get acquainted with the goods. You just don’t need to buy a “pig in a poke”, because here, at the “Online Trade” point (reviews also pay attention to this), you can hold in your hands what you will buy. .
In addition, as you understand, the level of service in a store that works through real branches is much higher than in an office whose office is not known where. In any case, you can contact here, and they will provide you with all the necessary information and provide qualified support.
Buyers Club
According to customer reviews describing On-Line Trade, this platform has maintained a high level of customer loyalty throughout the years of its operation. In addition to quality service and ongoing support, the store can also offer participation in a special club called "ON-bonus". Already by its name you can guess that this is a kind of community of buyers who are offered access to the permanent bonuses and discounts that are valid in the store. The whole system works not only in discount mode, but also as a cumulative mechanism.
On the one hand, as testimonials from OnLine Trade.ru testify, this platform sends out special offers to the members of its club in the form of lower prices for certain goods. On the other hand, the more purchases a customer makes, the more bonuses remain in his account. In the future, he can spend them, again, on the purchase of new goods in this store. It turns out that in any case, the Online Trade online store (reviews of which we will provide a bit later) is a profitable place for shopping!
User comfort
Do not forget here about such an important point in the work as the convenience and comfort of the buyer. In fact, this is a very important aspect in the activity of any store, since it determines how satisfied the customer will be after the order is completed.
By "comfort" we mean every little thing, every detail that is present in the work of the company. For example, reviews describing the work with Online Trade (Moscow) indicate that ordering a product that interests you is quite simple here. There is no need to fill in a huge amount of unnecessary fields and leave a ton of information about yourself. A customer can make a purchase very quickly and with minimal effort.
Information support
Next is the alert. Agree, when we made an order in an online shop, we would like to know everything about its condition: where is our package, at what stage of delivery it is located, how soon it will be in our hands. And in this regard, as shown by the on-line Trade.ru reviews, the store may please us. After all, it has its own SMS notification system, thanks to which the client remains aware of what is happening with his order. This is convenient and at the same time useful for the service itself, because the buyer realizes that they are being taken care of to some extent and are carefully informed about his purchase.
Catalog
So, we have already reported that a huge assortment of goods is presented on the store’s website . What is included here, how do you know what you can order in this shop?
As shown on the official store page, there are many different categories of products available for purchase. In particular, these are the mentioned electronics, clothes and shoes, pet goods. We also did not report office supplies, health and beauty products, car accessories, necessary things for construction and repair, musical instruments, children's goods, gifts, and so on. There are a lot of product names here. In addition to the list on the page, there is also a figure indicating the number of units of a particular product. For example, in the “Hours and Gifts” section there are more than 6700 items, and in the “Tablets and Laptops” section - only 1705. The most numerous, of course, is the category with clothes and shoes, which contains about 18 thousand units of goods.
Delivery
However, a wide range of products is always good. What about delivery? How can a customer receive their order? What needs to be done for this, and how much will it cost? We answer: on the store’s website there is a special information section with the corresponding name. It says that there are three types of delivery: standard, day to day, and urgent. The first involves receiving the goods the next day with a delivery cost of 300 rubles or more. The price of the second starts at 400 rubles, while the goods are delivered from 16 to 22 hours on the same day the order was placed. Therefore, the user must complete the purchase before 16:00. Urgent delivery in this store is carried out in 1-2 hours, while its cost is from 890 rubles and above (depending on the size and weight of the goods).
The shops
As for the addresses of the points of delivery of goods (company representative offices), they can also be found on the official website. Let's say that in the capital and the Moscow region there are 54 of them. There are 2 in Tver and Kaluga, 5 in Nizhny Novgorod, 2 in Samara, Rostov-on-Don and Novosibirsk, 1 in Saratov and Orel, and so on. A total of 120 stores operate throughout the country.
Contacts
Finding out how you can get in touch with company representatives is also easy. To do this, go to the appropriate tab on the site where the phone, mailbox and real, physical address of the store’s representative office (central office) are indicated. So, to reach the sales department, you need to dial the number: +7 (495) 225-95-22 or +8 (800) 555-40-94. To communicate by e-mail, use the address order@onlinetrade.ru. Here you can find contacts for communication with offices from other cities of Russia, as well as bank details for payment of goods by the buyer.
Customer reviews
So, you have learned a lot of information about this store. Now, I would like to give customer recommendations regarding Online Trade. Employee reviews will be published a bit further (we also decided to pay attention to them).
In their comments, customers most often evaluate the store’s performance as “excellent”. It can be seen that users are really satisfied with the speed of order processing, the quality of staff and even the prices that are present in the store. We managed to find a lot of positive reviews and only a handful of negative ones. The latter related to the work of some specific employees. Moreover, all comments of this kind were answered by a store representative, in which they asked for clarification of information for further “investigation” of how the employee actually behaved.
This, in turn, creates an excellent impression of the store, which responds very quickly to any violations by the staff and tries to please the customer. With this approach, I want to buy again here. And since out of the 39 thousand reviews that we found on one site, the vast majority are positive, we can confidently state the high quality of the work of such a shop as Online Trade.
Employer Reviews
In addition to the recommendations left by clients, I would also like to draw attention to what sellers and managers themselves write about working in the company. To do this, we visit other sites on which the comments of employees are left. From them it becomes clear that the store management takes its staff quite seriously. Here, judging by the reviews, the personnel monitoring system operates and fines work, which can be applied in case of violations. Therefore, it is recommended that all employees act strictly according to instructions.
Almost all reviews about working at Online Trade reported that they are a friendly team. People write that colleagues repeatedly help, prompt, extend a helping hand, if necessary. At the same time, the heads of warehouses are negatively characterized here.
As the reviews of employees characterizing the On-Line Trade store (Moscow) show , some managers completely abuse their powers by deceiving the higher management. However, all comments with such a message concerned only one warehouse. It is possible that his leaders have already been replaced.
But in general, they write quite positively about the store. For example, the positive point is that the Online Trade company (the reviews of employees confirms this) cares about the career development of its employees. It helps to get some new skills, develop skills. All this will come in handy in the future, even if a person switches to a new job.
conclusions
As the reviews about the store that describe "Online Trade" show, the latter has been operating for over 18 years. During this time, millions of units of goods were sold here. The club buyers (at the time of writing) involved more than 500 thousand people. Obviously, these figures are the best indicator of how well the entire service is organized, and how actively it continues to develop.