In the modern world, it is not so easy to find a really pleasant profitable business. It’s not always possible to get a good job. However, talented sellers will always be what they call "hot cakes", because products must not only be produced, but also sold. If you can learn how to sell, it will be much easier for you to make acquaintances, communicate with people, and defend your point of view. Agree that these are very useful skills. But many people think that learning sales is too difficult or even impossible, that is, you need to either have an innate talent or not even try to become an active sales manager. But this is nothing more than a delusion. In this article, we will look at how to learn how to sell, what needs to be changed in your behavior, and how to set people up for conversation.
First of all, you need a desire. If you have a desire and desire, then you will succeed. There are five main aspects to which you should pay attention.
Greeting. It is very important to greet a potential client, tune him to the desired wave, but few people know what exactly should contain a greeting. If you approach a person directly, you can immediately assume that you are not selling anything. It should be approached correctly. Say a greeting should not be quiet, but not too loud. The client should hear you, but not be afraid of too harsh treatment. And, of course, he should see a friendly, friendly and sincere smile on your face.
One even correctly said “hello” will not be enough. In order to interest a person, it is necessary to maintain a conversation, ask questions, including those that directly concern him. According to the nature of people, each individual is really interested only in himself. If the conversation goes on the right path, then after a while the client himself will tell you everything about himself that was required.
Representation. To make conversation easier, you should definitely introduce yourself. You must tell who you are and for what specific purpose you started the conversation. And remember that your goal at this stage is not the sale of goods, but the acquaintance of a potential customer with new products. You need to move not with pressure, but gradually, overcoming every step. After the presentation, you should start a conversation with a person on a topic close to your product. For example, if you sell cosmetics, it is necessary to clarify whether a woman uses cosmetics and if she uses them, which brand, what brand she is happy with or not. Remember that the flaws of competitors can be your strengths.
Now the presentation of the goods begins. I think that you now roughly understand how to learn how to sell. This stage is no less important than the previous ones. You need to present your products in such a way that a person thinks how he could live earlier without this product. It is necessary to list the advantages of the products presented, if possible show the product, give it a try, touch, evaluate. And pick it back sharply enough. From such an action, a person will have a feeling of loss. Of course, you should not lie about any quality of the goods. If your products do not have any properties, you need not say that they are available. Otherwise, after the purchase, the customer will be disappointed. The presentation should not be too long. If you see that you have found common ground with the client, try to push on, telling and showing your excellent product.
If you are interested in how to learn how to sell by phone, then there will be the same steps in building a dialogue. However, it should be remembered that you will not be able to influence the customer with gestures, and you will not be able to show him the goods. It will be best to arrange a personal meeting.
Before you talk about the price of goods, you must find analogues of products that are much more expensive. This allows you to create a price plug. You explain why the product is so expensive, how good and high-quality it is, but the client is already upset that he will not be able to afford it. Now you once again note that in fact the product is expensive, but today and only for you it will cost much less. In addition, you can influence other human senses. To learn how to learn how to sell well, you should try to take advantage of all the weaknesses of people: a feeling of greed, herdness and loss, say that his neighbors or friends have already purchased such a product, and there will no longer be another way to buy it so cheaply.
Deal. When the client is ready to purchase the goods, it is very important not to frighten him away. To do this, ask one clear question. You can’t ask if he will buy the goods. Your task is to “finish off” the client, but you need to approach from afar. For example, you can ask if a person wants to give a gift to parents, sister, girlfriend. Or say that his neighbors purchased so many products, and ask how much he wants to buy. But remember that by this stage the customer should be ready to purchase the goods.
We hope this article answered your question on how to learn how to sell. And remember that selling is an art. You need to learn this and gain experience. Then you can achieve amazing results.