Gone are the days when potential customers found a customer company, product or service mainly through newspapers with ads, advertisements on TV or radio. How is the search in the 21st century? A person, having thought: “Ok Google, (Mail, Yandex - it doesn’t matter), sits down at a computer / laptop or picks up a tablet / smartphone and starts browsing the search results for the query of interest. It is easy to guess that those companies that have high-quality sites that are in the top of search results will be more likely to “catch” this client. And the more business representatives understand this, the more serious is the competition on the first pages of search engine results.
How to bring the site to the top of the issue?
Search, or SEO-optimization of a site is a painstaking work that requires a considerable investment of time and money. When promoting a web resource, you need to pay attention to very many points: the technical side, and the structure, and the semantic core, and content filling the pages, and, of course, directly moving to the top of search results.
A CEO who can safely be trusted to promote his company’s representative on the Internet should be a true professional, have sufficient experience, and at the same time be able to be creative and creative in each of the projects, not letting them flow. Therefore, in many cases - The choice is much more true than the large well-known Internet agencies with an extensive customer base.
Cheap and cheerful?
It's not at all that by attracting a private specialist for SEO optimization, you can save. High-quality search engine promotion in principle can not be cheap. And if a private SEO-site optimizer offers you something like “cheap and cheerful”, it is better to refuse its services right away. While promoting a web-project, a specialist not only spends time and effort, but also invests significant amounts of money in the work, for example, when building link mass. Linking to quality third-party resources is expensive, but cheap dubious links can only harm the project. At the same time, professional website promotion (online store) is a serious investment that will bring profit to the business for more than one year. Here it is worth paying attention to one more point: such investments should be considered more likely as medium-term investments, rather than short-term ones, therefore, some patience will be required from the customer company. But it will certainly pay off by expanding the customer base in the future and increasing the number of orders.
If you need customers here and now, you can use a promotion tool such as . With its help, it will be possible to draw the attention of the target audience to the site very quickly, but the cost of promoting the resource will increase significantly. Here you can choose for yourself: slower and cheaper or faster and more expensive.
How much does SEO website optimization cost and is it worth saving?
The cost of website promotion services very much depends on the region and on the topics of the site being promoted. For example, an experienced private seoshnik generally works with a budget of 30 thousand rubles. per month. For Moscow, the cost is from 50 thousand, for the northern capital - from 40 thousand rubles. At first glance, it might seem that it is too expensive, but professional SEO-optimization and website promotion, as mentioned above, cannot be cheap. Saving is especially dangerous in highly competitive topics. You run the risk, at best, of incompetent SEOs, at worst, of SEO quacks, and your website runs the risk of being hit by search engine filters, where it’s not so easy to get web resources. As a result, losses of both money and time. Therefore, it is better to immediately start seriously investing in SEO-site promotion once, than several times to redo everything from scratch.