Recently, search engines began to divide visitors depending on their region of residence, and this tactic introduced new concepts for ranking (search results) of Internet sites. After such a step towards the selection of sites, all projects began to be displayed differently in different regions.
Geo-dependent queries in Yandex
According to the well-known search network - Yandex, every 4 user requests is a search for information precisely in his region, that is, geo-dependent, which means that sites in this territorial region (city, etc.) should have advantages over projects of an all-Russian scale.
Geo-dependent queries in Yandex are a special search engine algorithm in which sites of an all-Russian scale have less chance, or rather, almost none, to get into the top ten, while regional projects fundamentally dominate.
The only drawback was that if the user does not want to search in his region, but wants to find something in another, he should first change the location in the settings and only then start the search.
How to define a geo-dependent query?
To determine the geo-dependency of a query, use the Yandex word search. The user just needs to enter a query, to which the search engine will respond with a list of sites. After that, you can change your location in the Yandex settings and see what happens.
Example. If you enter “buy a car” or any phrase with the word “buy,” Yandex will start from the user's location, and when you change the city of location, the search results will change.
The example describes a standard situation when Yandex shows geo-dependent requests to a user from Moscow by his region, and a user who sets the same phrase from St. Petersburg sees a completely different result, reflecting only his city.
Naturally, if there are geo-dependent ones, then there are geo-independent requests, and the difference between them is that the latter are displayed equally in any region.
Query Features
Features of the use of search naturally affect in a good way, but this effect applies only to users and site owners who are interested only in promotion for their region. However, there is the possibility of accessing geo-dependent requests in another region, but with some nuances.
Attention! When searching for a geo-dependent query, the search results will include the sites of the region in which the user is currently located, however if there are sites that are promoting this query all over Russia at the same time, then they may not only be on the first page, but even in the first position. This is due to the fact that these sites have impressive authority in the eyes of search robots, and they consider them to satisfy the needs of the user.
Promotion under geo-dependent request
After the introduction of geo-dependence, the promotion of Internet projects has become more complex and expensive for those who need all-Russian coverage.
The search for words Yandex sometimes gives quite interesting results, in which there are sites related to other regions. And this behavior is connected with the fact that even though Yandex makes a greater emphasis on a certain territorial area, other projects also have the possibility of getting into extradition in other regions.
Geo-dependent queries, an example of which can be found in any field, from service - "food delivery" to construction - "building houses", can be very different. However, if a company wants to go on request in other regions, it should be promoted in one of two possible ways:
- Promotion can be based on the Yandex catalog (the cost of getting into which for companies is 14,750 rubles). It needs to specify additional cities that have company offices, but this method has a limitation in 7 regions.
- The second way is that promotion from the very beginning is carried out for the whole of Russia, however, according to geo-dependent and at the same time commercial requests (to buy a sofa), promotion for the whole country is likely to be unprofitable, as it will take a lot of money, time and nerves.
Geo-dependent commercial requests
There are many pitfalls in the promotion, but the most important are geo-dependence and a commercial or non-commercial request.
The main difference between commercial requests is, as the name implies, income. That is, it is focused on the sale or other ways of making a profit.
Naturally, commercial requests have huge competition throughout Russia, regardless of the region, but the introduction of geo-dependent requests greatly relaxed the tense situation. Previously, the top company for the sale of vacuum cleaners was in the first position, and users from other cities came to it, but now in each region their sellers of vacuum cleaners are in the first position.
This innovation allowed each user to find exactly what is offered in his region, and not to “scour” on the Internet, considering offers from other cities. Regional shops got chances to get visitors of their own territorial circle, and indeed to get visitors, because before it took a huge amount of money to break through on key requests, and today this promotion will cost much cheaper.
Non-profit requests
Requests such as "how to notice the wheel yourself" are non-commercial, and at the same time, companies providing these services can take it into account when promoting their site, which allows them to be in the first position in their region.
This behavior of the search robot forces site optimizers to conduct continuous experiments to win the fight for the first position, and sometimes resort to "black" methods of promoting an Internet project, which is inadmissible and can lead to the imposition of filters and complete "isolation" of the site.