The history of the Milavitsa company began in 1991 with a sewing company established on the basis of the Komsomolka production association. At the time of the creation of the company, there were difficulties with choosing a name. The existing and easily recognizable now - “Milavitsa” - was proposed by the writer Vladimir Pavlov. By this affectionate name, the ancient Slavs once called both the Morning Star and the goddess of beauty.
Brand popularity
Creativity, comfort and affordable prices - all this, combined with the constant updating of the assortment, attracts hundreds and thousands of women to Milavitsa stores in St. Petersburg. This brand of linen is known not only in Russia and Belarus. This brand is popular in almost the entire post-Soviet space - in Ukraine, Kazakhstan, Moldova, Armenia, Georgia. Among the female population of Western Europe who appreciated the benefits of this underwear - Czech, Polish, Dutch, German, English, and even in the UAE and Israel, ladies of all ages are happy to buy gallant products from this manufacturer.
Product Features
What bribes clients with Milavitsa underwear? Stores in St. Petersburg are constantly filled with women who are happy to choose sophisticated sets of thin elastic lace with aerial lines of cut and aristocratic restrained finish. The Milavitsa sets are sewn mainly from natural fabrics. Although it is difficult to do without a certain fraction of synthetics, its percentage is minimized. When developing a new model, designers take into account the comfort in wearing, which is achieved due to anatomical sewing - the lines of planting linen are maximally adapted to the contours of the body. Wearing a kit, a woman does not feel any inconvenience. And what could be nicer than wearing expensive underwear with pleasure?
Where to buy products?
If you want to buy a Milavitsa kit, it is not difficult to implement it in St. Petersburg. You can do this in two ways - in a boutique or using an online order. Since the purchase of linen is a delicate matter and requires trying on, it is better to visit one of the Milavitsa stores in St. Petersburg. The addresses of the most visited are given below, and there are more than twenty of them. Here are the most famous of them:
- Leninsky Prospect, 138;
- Vyborg highway, 3;
- 8th line of Vasilievsky island, 28.
Boutiques are located in different parts of the city, so finding a outlet within walking distance is easy.
Suggested range
Among the products of this company it is worth noting several areas. In lingerie lines designed based on customer needs and fashion trends, the company simultaneously demonstrates comprehensive care and a creative approach to business.
The collections under the names "Silhouette", "Form", "Contour" are sets created to maximize the beauty of the female body. Brassieres with push-up cups and models “balcony”, opening the upper part of the bust, but maintaining shape; thin cup bodices for those who prefer naturalness - this is a brief description of these lines.
The "Cotton" collection has become popular and sold. The name speaks for itself - the linen is made of natural material that is not irritating and fits nicely to the body. The models of this line are decorated with elegant elastic lace.
The manufacturers did not forget about young mothers and those who are just preparing to become them. Under the special requests of women, during the expectation of a miracle and during feeding, the Mom collection was developed. This is a delicate, pleasant to the touch linen from cotton fabrics. The collection includes bodices with detachable cups - for the convenience of nursing mothers.
The range includes sets for ladies with luxurious shapes. The Grace collection is a slimming underwear that, despite its complex function, leaves space for beauty and imagination.
A collection of seamless underwear made a splash in its time. Such models combine maximum convenience and do not restrict movements at all. Bras give a feeling of lack of underwear on the body. The feeling of lightness and comfort combined with the beauty of models - all this brings well-deserved praise to this collection.
Cooperation with foreign companies
In addition to its own products, the company sells, through its outlets, French company Alisee underwear and Baltic brands Lauma. These brands confirm the reputation of the European sense of style and are intended for women who openly demonstrate their beauty and personality to the world. Underwear of these companies can be bought at most Milavitsa stores in St. Petersburg.
The prices of the presented products, contrary to common stereotypes that everything really good should be expensive, turn out to be in the middle price segment. The average price of a bra is 500-600 rubles., Panties - 200-300 rubles. Exquisite sets cost from 1000 to 1500 rubles. Milavitsa gives every woman the opportunity to indulge in worthy delicate products. After all, beautiful and high-quality linen raises self-esteem, regardless of whether it will be noticeable to others or not. By purchasing Milavitsa products, women do not just buy a bra or set - they receive the quintessence of self-love, expressed in elegant lines and sophisticated lace.