Investing in real estate has always been a profitable business, which is facilitated by the constant increase in demand. People in need of housing prefer to contact real estate agencies. Often, the staff includes specialists who have experience in this field. At first glance, selling a business seems like a simple thing, which is completely wrong. Before you start your own business, you must definitely find out what it takes to open a real estate agency.
Many experts recommend a novice entrepreneur to gain experience working as an ordinary employee in such organizations. This will help you learn all the principles of work and gain experience. The success of the activity is due to the following factors:
- a large number of potential consumers;
- high income from transactions;
- minimal investment;
- the opportunity to occupy a free niche.
Project Description
The main services provided by the organization are assistance in the purchase and sale of residential real estate, as well as the execution of lease agreements. The main customers include both legal entities and individuals.
Before you open a real estate agency from scratch, step-by-step information about the functions will not be superfluous:
- Search for buyers and tenants. Negotiate with them. Choose the necessary options based on the desires and needs.
- Before making a deal, help potential clients collect documentation. Documents must be drawn up in accordance with the law.
- The agency acts as an intermediary in the acquired property and warns in advance of possible risks.
- All information on transactions is confidential and not subject to disclosure.
- Constantly study and monitor the market.
Additional services
Information on how to open a real estate agency from scratch is undoubtedly very useful. But it is also worth considering a number of additional services that the organization will provide. These include:
- customer consultation services;
- services of lawyers;
- assistance in the collection and execution of documentation;
- providing a range of all of the above services.
You can carry out your activities according to the standard schedule of many such organizations:
- on working days from 10-00 to 21-00;
- on weekends from 9-00 to 18-00.
Budget
It’s easy to open a real estate agency. Where to start is the main question of many beginning entrepreneurs. First you need to pay attention to the budget and evaluate your capabilities. At the first stage, the item of expenses will include:
- rental of premises;
- construction work, design project development;
- purchase of furniture and office equipment;
- selection of employees;
- advertising campaign;
- registration process.
Choice of premises
You can implement a real estate agency project by opening it in a residential building. The area of the premises should be about 55 square meters. In the area in which the organization opens, there should be new buildings, convenient access roads and the main point - the availability of parking spaces. The leased premises must comply with all established requirements of regulatory authorities.
Staff
The following specialists must be present in the staff:
- Real estate agent.
- Sales Manager.
- Mortgage Employee.
- Lawyer.
- Advertising specialist.
- Organization Manager It may be the owner of the business.
- Accountant.
Before you open a real estate agency, it is worth considering that the staff depends on the selected services. For example, if legal advice is not planned, then a lawyer will not be required. To reduce costs, you can not hire a chief accountant. This service may be provided under an outsourcing agreement.
Tax system
As a tax system, you can opt for a simplified system - STS. The amount of tax paid will be 15% of the organization’s profit or 6% of the net profit.
Customer Feature
For a novice entrepreneur, information on how to open a real estate agency is very useful. A step-by-step description of the target audience in this case will not be superfluous. Common points include:
- Social status. These include the middle class and above average. This is due to the fact that only those people who have a high income can afford an apartment on a mortgage.
- Income level. On average, the size of the budget of one family varies from 70 to 130 thousand rubles. Such families can afford to issue a mortgage with a monthly payment of up to 35 thousand rubles. If less than this amount can be paid monthly, then budget housing options are considered.
- Marital status. If you turn to research, you can get information that approximately 60% of the residents are in a marital status, about 30% are single people and 10% are all the rest.
Marketing plan
After you open a real estate agency, you can proceed to the advertising campaign. This will help to conduct activities more actively. There are many ways to promote your own business. Each option is effective in its own way. But you should not use everything on the first day. This issue should be approached quite competently. Then this will attract as many consumers as possible and save the budget.
It is recommended to use:
- Mass media. Publications in print media. At the first stage, you can use newspapers with free ads. In this case, you can get the effect without any investment. Moreover, you can post information not about a real estate agency, but about its sale or surrender.
- Specialized sources. These include real estate related materials. In this case, legal entities may become customers.
- Using online directories. With the development of information technology, many are used to looking for information on the Internet. In most cases, users leave feedback on the work of the entire agency or an individual specialist.
- Development of the official site. It is considered the most effective way. Since anyone can get all the necessary information. To do this, it is worth filling the sections of your site as much as possible in order to attract as many potential customers as possible.
Production plan
Any entrepreneur asks questions about how much profit can be made and how to open a real estate agency. A step-by-step instruction for opening an organization is as follows:
Step number 1. Paperwork
- Registration of a business.
- Choice of OKVED code.
- If necessary, obtain a license to carry out activities.
- The choice of tax system. In total, two options may come up - UTII and USN. The choice depends on the amount of tax paid.
- Opening a bank account for non-cash transactions.
- Getting a print.
Step number 2. Choosing the right room
The following points need to be considered:
- minimum size of an area of 20 square meters;
- availability of parking spaces;
- for presentability, it is best to rent a room in the city center or in a large shopping center.
Step number 3. Organizational matters
This includes:
- carrying out repair work in the room;
- purchase of furniture and office equipment;
- staff selection;
- conducting training;
- purchase of advertising;
- opening organization.
Registration process
The process of opening an IP real estate agency is simple. To do this, you will need to visit the tax office, write a statement, be sure to specify the OKVED code, attach a copy of your passport. You will also need to pay the state registration fee, and attach the receipt to the application.
OKVED code selection
To conduct the activities of the organization, you can select one code. It often happens that a business is expanding, and work is carried out in several areas. To do this, you will have to reissue all the documents, which entails additional costs. Many recommend immediately choosing several options for OKVED. This will allow in the future to protect yourself from unnecessary expenses. You can choose from the following:
- 31 - activities related to real estate operations;
- 32 - real estate management;
- 20 - provision of insurance services;
- 84 - other real estate services.
Equipment selection
For the work of any organization, the arrangement of an office space is required. The first thing to consider is that equipment and furniture are bought in an office in which everything should be in the same style. In the office of a real estate agency, the presence of minimalism and strict features is important.
Permission to open activities
At the moment of how to open a real estate agency, you need to study all the nuances. At the moment, this type of activity is not classified as licensed organization. But do not forget that it is necessary to choose a legal form as an LLC or individual entrepreneur. Registration of activities is carried out within 10 business days. This whole process takes place at the place of residence of the future entrepreneur.
Business opening technology
Many experts recommend gaining experience in a similar field before starting their own business. This will allow us to study the structure of work in more detail and in more detail.
Before you open a real estate agency, you need to analyze the market of goods and services, as well as the database of potential consumers. To accept customers, you will need to rent a room and equip it to your own taste, or resort to the help of specialists. Do not forget about the reputation. After all, consumer loyalty depends on her. Transactions with customers must be executed according to all requirements, in accordance with the law.
Possible risks in the process
For a novice entrepreneur, it sometimes seems that it is enough to have a certain amount of money to rent an office, equip it, hire employees and you can get to work. But not everything is as simple as it seems at first glance. Indeed, in any business there are risks. A true entrepreneur should be able to take risks.
Due to the fact that the minimum threshold for entering the market has been established, a large number of competitors have appeared. They all appear quickly and also disappear quickly. Most clients fear scammers and one-day firms, so many people only turn to large and proven organizations over the years.
The main risks include:
- lack of a name for the organization;
- a large number of competitors;
- giving preference to large organizations.
But if you have a competent policy and also implement it well, then you can very easily and quickly overcome the difficulties that have arisen, gain your place in the market and begin to receive good income.