Sooner or later, every second Internet user asks the question: "How to spin up a channel in Telegram from scratch?" And indeed, the question is very relevant. Since after creating a community for its full work it is necessary to gain some “basis” - interested users. How to effectively promote your Telegram projects, read on.
Channels - what is it?
Channels work on the principle of “communities” known in social networks, in which users gather for different interests or affiliations. One of the main differences between the channel and the community is the complete lack of feedback. You can’t leave a comment, find authors, or chat in the channel.
When news is published, you receive a notification. This feature can be disabled. You can view the recordings in the general stream, where all channel news will be displayed. It is possible to sort them by various parameters: date, popularity, etc.
What is a channel for?
Typically, channels are created for the following purposes:
- As an addition to the main resource.
- To promote your personal skills.
- Humorous and entertaining content.
- Search for like-minded interests.
- To promote a company, product, service, etc.
- For monetization.
- Information content.
These are far from all possible topics. There are also highly specialized clubs, for example, with a technical or medical bias.
Channel as a means of communication
Even despite the fact that Telegram is inferior to the social network VKontakte, recently many have begun to give preference to the channel system, instead of the usual communities. Various threats from the government do not scare away users, but rather increase the popularity of the service. What are the benefits of the user of the Telegram messenger:
- Universality. The full version of the application is available for all mobile platforms: Android, iOS, Windows Phone. Moreover, the cost of resources for the program is minimal.
- Openness. The source code of the client part is completely open. Extensive documentation is provided for it. Therefore, even if there are problems with the original client, you can use additional ones.
- Ordinary chats. For chatting with relatives and friends, chat is great. It supports almost all the necessary functions, such as: emoticons and stickers, file transfer, etc.
- Supergroups. In such structures, five thousand people can communicate simultaneously. This type of chat is perfect for creating a private group for a large company or work colleagues.
- Large audience. More than 600 thousand new users are registered in the service daily. At the moment, the messenger has a huge number of interesting channels and people. Some of your friends are even there.
- Automated bots. The messenger developers developed a special API for creating bots - automated accounts. They are used for correspondence, newsletters, various text games, mailing weather forecasts and much more.
- Anonymity. The most important advantage of the application. It’s impossible to find out who is hiding behind an avatar and a fictitious nickname. In addition, the developers themselves stated and confirmed the words that even they do not have access to the correspondence of users, since it is transmitted in encrypted form, and only the recipient can decrypt it.
Types of channels:
- Companies and brands. Within the framework of such channels, information about brands is disseminated, thereby promoting them. Even the largest corporations resort to such methods.
- Reviews and digests. Administrators of such channels form lists of links to interesting resources, collections of photographs, music, various content, mostly not unique.
- Thematic. Professional content, where they can post various highly specialized educational articles, provide links to technical literature and increase your level of professionalism.
- Event This is a kind of media. Newsletter is being sent out. It is convenient to use to find out the most important news.
- Authoring content - blogs of various kinds. Many celebrities already use this format to popularize their activities.
The most “running” content
- Companies and brands.
- Reviews and digests.
- Thematic.
- Event
- Authoring content - blogs of various kinds.
How to make a channel in the "Telegram"?
Read the detailed instructions:
- Install the application, go through the registration process.
- Log in to your account and go to the settings section.
- Click on the Create Channel option.
- Enter the original name, a short description.
- Choose whether confidential or public.
- Upload an avatar.
- Immediately after creation, you can subscribe your friends to the channel.
Promotion
So we come to the most important thing. Promotion of the “Telegram” channel involves advertising its channel and replenishing it with interested readers. Various wrapping services can be immediately ignored, since they do not give absolutely any benefit.
Please note that at the initial stage, you need to form the basis of the group on your own. For example, invite your friends. The fact is that this is a kind of psychological trick when a new user enters the channel and sees very few people there, it is unlikely that he will subscribe. Since intuition tells him that it is not worth it. At the same time, when you already have several hundred people, this psychological factor disappears.
Where to grow further? When all the friends and acquaintances who have already signed up themselves have recommended it to others and the audience growth has stopped, it’s absolutely impossible to leave the channel in this state for a long period of time. You need to start the promotion, which is paid and free.
Paid promotion
Paid channel promotion in Telegram is the first because it has the greatest efficiency.
- Already today there are several large and stable services that offer easy and affordable advertising on the most popular Telegram channels. On these sites you can view detailed statistics and even calculate how much one subscriber will cost.
- In addition to advertising exchanges, you can contact the owners of popular channels yourself and discuss moments of cooperation. Sometimes this will help to save money. But this is far from always possible to work, since not all administrators expose themselves in the contact block.
- There are other special exchanges that collect interesting channels and make ratings. Ordinary users visit such directories to choose for themselves a few interesting resources. To get into such a directory, you must agree with the administrators and make a payment. Please note that only communities that do not violate catalog rules can be cataloged.
The application of all these methods together will give the greatest efficiency and will allow to build up a large "muscle mass" in a short period of time.
Free promotion
Its advantage is that you do not need to invest money to recruit subscribers. Free channel promotion in Telegram is less effective than paid. The points below will point out the main methods for this process. Let's find out how to promote the channel in the Telegram from scratch:
- Bilateral PR. Choose a community that is as close to yours as the topic and the number of participants. Contact the administrator and offer a simple scheme - you place an advertising record about their channel, and they place the same record about your resource.
- Spam promotion. If you have a sufficiently large number of tools, as well as a lot of time to work, this method can be as effective as paid promotion. You can post a link to your channel on other social networks or on thematic forums.
- Chats. We have already mentioned supergroups in which more than five thousand people can communicate simultaneously. Find a few of these groups, join them, and then “advertise” your channel there. Write about its advantages, as well as what awaits the user if he subscribes.
Please note that the channel, after reaching a certain popularity, will gradually gain an audience if it is regularly updated. Subscribers will recommend it to their friends, and users will find it in the search. This is the answer to the question: "How to promote the" Telegram "channel for free?"
Why promote?
Usually channels are created with the goal of making money. But this can be done only after recruiting a large number of readers who should have a constant interest in your resource. There is no defined threshold. Just when you feel that the channel has become popular, you can begin to monetize it.
Monetization
Monetization is the making of profits by selling ad slots. The most important thing is to know the measure. After all, the channel can be completely clogged with advertising, and then even the most devoted subscribers will unsubscribe from it. Advertising posts need to be done with a certain periodicity and at the same time stylize them as usual. For example, if you need to advertise a product, do an extended review on it, describe all its advantages, and also do not forget to place the advertising link on which it is sold. It will be much more effective than just writing “Buy a product” and providing a link.
Where to get advertising for money?
Above, we have already pointed to various services and exchanges where you can buy ads for your channel to promote it. These mechanisms can work in the opposite direction. You can register as a site for placement and start accepting orders.
You can also communicate directly with small channels of similar or related topics, offering them promotion for a small amount. It is worth paying attention to such type of advertising as affiliate programs. When concluding a partnership agreement, you will be sent information for advertising. You will have to “tailor” it to the theme and style of your channel and publish it. The advantage of the affiliate program is that it is for a long period of time, which allows you to regularly receive a stable income.
To find users who need advertising, you can use special communities on social networks or forums. There, detailed lists are formed, which are regularly viewed by users who are interested in the question: "How to promote a channel in Telegram?" To increase your interest in yourself as an advertising platform, study your conversion. This is the average number of subscribers who subscribe to other channels when placing its ads. The cost of one subscriber is also calculated from this figure. If you have a large and lively audience, then, accordingly, the cost of one subscriber will be high, as the customer will receive great benefits from advertising.
General model
Having studied the material of this article, you can understand that the modern Internet cannot do without such a necessary technology as the channel in Telegram. With its help, you can not only promote your goods, increase sales, but also receive additional income through monetization. Before you get maximum performance, you need to work hard to get a good audience. To get the benefit, read the material and highlight the answer to the question: "How to create a channel in Telegram and promote it faster than competitors?" This will give you an advantage in time, and therefore in the financial profit that can be obtained by spending only a couple of hours a day on such a simple job.