Atomic Laundry beer is a peculiar visiting card of the successful Russian company Jaws Brewery, which currently occupies a leading position in the Russian craft beer market. We will tell you more about the history of the company, the types and characteristics of the drink in the article below.
History tour
The history of Atomic Laundry beer began 11 years ago in the small town of Zarechny. It is geographically located 40 km east of Yekaterinburg, on the Pyshma River. A group of enthusiasts led by Vladimir Yelsukov decided to establish a small brewery. An unusual place for business was chosen - the Soviet laundry, which is located near the nuclear power plant. This neighborhood served as a great idea for creating a product name.
Vladimir Yelsukov admits that he did not consider the creation of the brewery as a serious business project. However, after several test brews, Jaws Brewery got fans.
Currently, Jaws beer takes prizes at international competitions and is one of the leaders in the Russian craft beer market.
Trademark
Manufacturers claim that the name Jaws ("Jaws") was given to the brewery in honor of the giant Hawaiian waves that can be seen on the northern shore of Maui, under the cliffs. During winter storms, they can reach heights of 13 to 23 meters.
The emblem of the company is an image of a cookman and two crossed surfboards. The founders of the company admit that they wanted to convey the idea that doing your favorite thing is a direct path to enjoying life.
Types of Jaws Beer
Currently, the Jaws Brewery beer line has more than 25 types of drink. The most popular of them are:
- "Atomic Laundry" (Indian Pale Ale) - a beer of dark amber color, in the aroma of which you can feel notes of pine needles, tropical fruits and citruses. The taste of the drink is characterized as dry bitterness with a long finish.
- Jaws Lager (lager in the style of Jows) - the beer has a golden color, notes of citrus and hop are felt in the aroma, soft bitterness with hints of fruit is present in the taste.
- Oatmeal Stout (oat stout) - the drink has a rich dark color. The aroma clearly feels coffee notes, and the taste of beer contains notes of chocolate with a soft bitterness of hops.
- Black Atomic Laundry (dark IPA) - beer with the aroma of pine needles, exotic fruits and citruses. The taste of the drink is characterized as dry bitterness with a long finish.
- American Pale Ale (pale ale in the American style) - a drink of golden color. The aroma of beer contains tones of needles, tropical fruits and citruses, and the taste is felt with fruity notes with a soft bitterness of hops.
- Cherry Swing (fruit beer) - has a rich red color, thanks to the addition of cherry juice. The aroma contains floral-cherry tones, and the taste feels a slight sweetness with notes of fresh cherry.
- Saison Raspberry Edition (season) - a drink of golden color. In its aroma notes of raspberries and spices are clearly felt, and in the taste there is a light sweetness with berry shades.
- Holy Trip (triple) - beer of golden amber color. The aroma felt notes of spices and fruits, and the taste has a light sweetness with hints of spices and hops.
Brewery Tours
Jaws Brewery Brewery in Zarechny is available for visiting. Excursions are held on weekends, and the cost is 500 rubles per person. It is worth noting that to visit the brewery, you must sign up for an excursion in advance on the company's website, which offers two options for excursion programs: Atomic Laundry and Big Brew Tour.
The Atomic Laundry excursion program assumes that guests will reach the brewery on their own. It begins with an inspection of the production site, which will be held by one of the company's employees. He will also tell the story of the creation of the company and demonstrate the entire process of preparing the final product. Numerous varieties can be tasted at the bar, which is located in the brewery.
As part of the Big Brew Tour program, guests are offered a shuttle service that picks them up from the city center and takes them to the brewery. Then you will be met by an employee of the company, and you will plunge into the working atmosphere of creating a drink. Guests will also be invited to taste a new beer.
The second floor of the brewery is a small hotel consisting of 6 rooms. So, after an excursion and tasting a drink, you can stay and recover.
Drink Culture
Currently, the range of Jaws Brewery is very wide. In this chapter of the article we will talk about the secrets of drinking different types of beer.
Atomic laundry beer, like any other, should be served chilled to 6-8 ° C in special glasses. It goes well with meat or poultry dishes, with fish and seafood, as well as various snacks.
Stouts should be served with cheeses, seafood or chocolate desserts. Lagers go well with meat dishes, pasta, fish and seafood. It is better to eat fruit with various desserts and young cheeses.
Beer "Atomic laundry": reviews
This sample of craft beer has become a unique visiting card of the Russian company Jaws Brewery. A description of the Atomic Laundry beer is given in the previous chapters of our article. Consumers of the drink concluded that, thanks to the unusual taste characteristics, not everyone will like it. Many connoisseurs of craft beer noted the wonderful aroma and rich taste of the drink, in which noble bitterness is clearly felt. The price of Atomic Laundry beer varies slightly depending on the region and amounts to 245 rubles per 0.5 liter of drink.