Every person who hears some new concept for himself wants to know what it means. What follows is what content is.
Let's get it right. The content of the site is written verbal text, images, audio and video materials, as well as files of any extensions that may be on the site. You can consider the main aspects of working with it: filling the site, analyzing the content, using materials for promotion.
Professional web studios offer a service such as filling sites with content. Some believe that this is only a mechanical transfer of information using CMS, while others suggest the creation of content by the studio itself.
Copywriters, photographers, content managers and others are engaged in the creation of content. Their work is required not only at the stage of creating the site, but also all the time of its existence. Updating information is the most important sign that the site is still “alive”. Information on a web resource should always be kept up to date.
Many site owners want to see a link to the "News" section on the home page of their "brainchild," but they forget that it needs to be constantly updated with new information. Otherwise, the site looks neglected and irrelevant, and news of a month or more ago harms the site more than it benefits.
Resources should be updated not only in this section, but also try to keep up to date other things: information about the company, portfolio and others. If the pages contain incorrect information, then the site owner creates a negative impression about himself, misleading visitors.
So, you should understand what content is, and now you can talk about its analysis. Studying content is an effective procedure for analyzing all information for compliance with the goals and objectives of the site.
Content auditing is especially necessary for companies that have long made their web resources with non-professionals. Depending on the scope, specialists can identify flaws and make requirements for modernization. A lawyer can check the texts for compliance with modern legislation, and a copywriter for literacy and style. And here it is important to understand not only what content is, but also to competently analyze its relevance and relevance.
Content and SEO experts analyze it. Such a check is carried out to determine the optimality for modern search algorithms. It is necessary to strengthen the "white" methods, as well as completely eradicate the "black".
Texts for sites should be diluted with keywords, images signed with alternative text, etc. All texts must be tested for uniqueness. If they do not meet this requirement, then the site may be banned, that is, it will not be visible to search engines. Obviously, the main tool for effectively promoting a web resource is its unique content.
It is important to conduct a seo analysis of competitor sites. Thanks to it, you can get invaluable information about in which areas you need to conduct further work, which keywords to use for promotion. If you find an unoccupied niche, you can much more efficiently promote your site, while spending less financial resources.
Understanding the question of what content is, one can talk about how it is customary to subdivide it depending on the source: copywriting, copy-pass, rewriting, translation from foreign resources, synonymization, scanning, as well as user-generated content. The search engine index only allows sites that display unique content to appear, otherwise the site will be subject to penalties and its rating will drop significantly. Any reprint must be accompanied by a link to the source.