The French fashion house Hermès is the most influential company in the luxury market. Logo horses and orange packaging are recognizable brand signs.
The difference between the company: all products are made entirely by hand, as about 200 years ago.
Over its nearly 200-year history, Hermès House has honed the art of selling things for a lot of money that people can easily do without. Success accompanies the brand so that it feels like members of the clan sold their soul to the devil. A curious nuance: not all House fans know how to pronounce the Hermès brand correctly.
A small excursion into the history of the House
In 1837, Thierry Hermes, a horse harness and shore master, opened his own workshop in Paris. In those years, cars were not yet a common mode of transport. The Parisian elite traveled a lot or rode on horseback and required the best quality harness. And Thierry Hermes devoted himself to the craft with all his heart and was rewarded with the gratitude of his customers - the fame of the saddler grew by leaps and bounds, wealthy Parisians recommended this master to friends as the best of the best in Paris.
When Thierry retired, the craft was continued by his only son, Charles Emil. He lived up to his father’s hopes, did not fail him.
After some time, the old workshop became crowded and Charles-Emil transferred the workshop to 24. Fobourg Sant Honore street. There still remains the central office of the luxury empire and the Hermès main store.
Charles-Emil had sons Adolph and Emil-Maurice, who already realized that the work of his grandfather was the work of the family, which must be continued. Moreover, if this business gives such a wonderful income. They finally gave the name of the company: Hermès Frères (Ermes brothers).
The brothers arranged the delivery of their products to the best houses in Europe, North Africa, Asia and America. The company supplied huge orders to the imperial court of the Romanovs.
I wonder how the brothers would react if they knew that in our time not all people know how to pronounce Hermès correctly?
In 1914, 80 of the country's best saddlers worked in the workshop. In the era of automotive development, Adolf gave way to the nascent empire to his brother Emil, because he doubted that the company would succeed. But Hermès did not leave success, probably, the god of commerce Hermes himself decided to take under his protection these modest French, almost his namesakes. Many people believe that Hermès is a translation of the name of the god Hermes into French. But actually, this is a beautiful coincidence.
Zipper on leather products - invention of Emil Ermes
Emil became the first person in France to use a zipper on leather goods and received the exclusive right to use this zipper. In 1918, Emil made a leather jacket with a zipper for playing golf personally for the Prince of Wales.
Luxurious discreet bags
In 1922, Emil's wife complained to him that she could not find a convenient bag, and the loving husband personally sewed the bag, and then developed the entire collection.
So Hermès' product range included leather bags. To this day, these bags haunt all women in the world: in order to get a bag from Hermès, you need to stand in line, because the bags are hand sewn by the best furriers, and those who want to get such a bag in the collection are in the sea. And no matter what, a Hermès bag costs as much as a good car, and even more. Even representatives of royal families are put in the queue, there are no exceptions for anyone.
The most famous brand bags
A bag from Hermès is the ultimate dream of many women around the world. And those to whom such a handbag does not shine are content with fakes or replicas of other brands.
Birkin bag
It was created in honor of the famous Anglo-French actress Jane Birkin according to her sketch. The most famous fan of these bags is Victoria Beckham, in her collection of about 100 bags worth 1.5 million pounds.
The creators of the cult series Sex and the City even dedicated the series to this bag. It tells how one of the heroines of the series Samantha tried to fraudulently take possession of the Birkin bag, despite the fact that her career and reputation would be damaged.
Kelly bag
The bag got its name after representatives of the Hermès brand noticed that the actress and wife of Prince of Monaco, Grace Kelly, practically did not let their bag out of her hands and made him an amazing advertisement. In appreciation, the princess was given the official name Kelly bag.
Constance bag or O-bag
One of the brand's bags has two names. This is due to the fact that the bag “Constancy” was very fond of Jacqueline Kennedy Onassis. Representatives of the brand drew attention to this and paid tribute to the wife of the president of America, naming the bag in her honor.
It should be added that these beautiful ladies knew exactly how to pronounce Hermès correctly.
Scarves, shawls, scarves and stoles from Hermès
Another item of fashionistas fetish. Brand scarves have their own name - square.
The first shawl was released in 1928 and firmly established its position in the homes of women who know a lot about fashion. The most famous fan of scarves from Hermès is Queen Elizabeth II of Great Britain. There is even a stamp issued in 1956, which shows the queen in a scarf from the House. How could you come up with the best brand advertising?
Handkerchiefs are sewn by hand from the finest Chinese silk. Scarves, shawls and stoles are made of silk and cashmere.
The best artists, sometimes dynasties like Vladimir Rybalchenko and his son Dmitry, work on the design of squares, scarves, stoles and scarves.
The brand produces 2 quads collections per year, each collection is unique. In the world there are many collectors of scarves from Hermès. They are ready to pay incredible amounts for the scarf they need.
Each handkerchief is a real work of art, it is not for nothing that the square is so loved by recognized style icons and close relatives of kings.
Perfumes Hermès
A person who uses Hermès brand perfume gives off a delicate aristocratic taste. House perfumes create the best noses recognized by the masters. Until 2017, for example, it was Jean Paul Ellen, a genius in the world of perfumery. He was the official nose of the House and gave us a lot of exquisite non-trivial aromas.
Now the nose of the House is the talented student of Jean Paul Ellen, Christine Najel.
By the way, fans of the brand still argue on the famous perfume website on how to pronounce Hermès, putting forward many versions of pronunciation. Usually it is Hermes, Hermes or Erme. But it’s not so simple.
Other luxury items from Home
In 1929, the House launched the first Haute couture clothing collection. In 1970, the brand began producing watches with a leather strap.
The brand produces dishes, furniture, jeans, sunglasses, shoes, jewelry and much more. All these things have one thing in common - the unique quality and price that is not available to mere mortals.
Hermès stores never have seasonal or any other discounts: luxury and discounts are mutually exclusive concepts.
Proper brand pronunciation
Hermès is the proper name of the brand, descended from the name of the founder.
In Russian transcription Hermès looks like this: [hermEs], in French - like this: [ɛʁmɛs] with grassed P and aspirated on the first syllable.
The attached video provides an example of how to pronounce Hermès correctly without error.