The flower business is actively attracting many aspiring entrepreneurs. This is an interesting and profitable activity, which allows you to get a good profit. Economic studies of the modern Russian flower market indicate that active growth in flower sales is observed in large cities and regions of Russia with a high standard of living. But this is not a registered truth. After all, the so-called consumer mentality also plays a special role in such a controversial issue. Some customers make a present in the form of a flower arrangement for special solemn occasions. And others acquire flowers quite rarely, not counting such a gift as special. When planning your own flower business, you should always take into account the degree of orientation of potential customers.
Specialists note the fact that the flower business is actively leading among the world's major businesses. Bouquets are presented for weddings, birthdays, engagements, anniversaries. With the help of floral arrangements, the interiors of cafes, restaurants, theaters are decorated. People are actively buying not only cut flowers, but also potted plants in order to decorate their home as well. And this is understandable, because flowers bring a genuine feeling of joy and happiness.
On the way to a dream: buy a ready-made business or open a new business?
Beginners and inexperienced businessmen are at a loss about how to eventually develop their own business. They are faced with a real stream of diverse information that must be able to be analyzed in the right way. You can buy a franchise, the benefit of flower salons abound. But some entrepreneurs prefer to take risks and start their own business from scratch. Pay attention to the World Wide Web. Believe me, on the Internet you will find a lot of useful and interesting tips on this matter. And it’s even possible to acquire new knowledge that will surely help you in the future.
Advertisements for the sale of a flower shop or flower business are not uncommon now. If you wish, you can easily find the necessary information for yourself. But do not forget about scammers. Indeed, instead of a franchise to conduct your own business, you can get just a dummy.
Flower Business Formats
Let's talk about such a thing as flower business formats. What is it and what are they for? The business format is a line of business. It is worth saying that the choice of format helps to determine the style of the future flower shop, its level, the main target audience. Modern flower retail has four main formats for a flower business. Let's look at them in more detail:
- Small flower tents . Fast, inexpensive and convenient for the buyer. They must be exhibited in a place where there are many people. For example, at a metro station or registry office. In the pavilions you can trade fresh cut flowers. The assortment is small, about fifteen, maximum twenty positions available to a potential buyer. Quite a recouped business with its proper organization.
- Small shops in large shopping centers . The store looks more solid than the pavilion. Yes, and in size it is significantly larger. The assortment of goods in the store is much wider and more diverse. Not only flower arrangements can be sold there, but also gifts, balls, soft toys, souvenirs, potted plants. The store will cover a wider consumer audience than the standard pavilion. But the store will require qualified personnel. The profitability of the store is slightly less than the profitability of the flower pavilion.
- Expensive and stylish . You can open a floristic salon or a boutique selling flowers. Here you already have to invest a considerable amount of money and effort. After all, the category of major buyers is somewhat different. These are wealthy people counting on first-class service on your part. In particular, the secret to the success of a flower boutique lies in the right staff, stylish room design and creative suggestions. The business as a whole is profitable, as your boutique may eventually reach profitable corporate customers who are willing to pay good amounts.
Another modern trend in the flower business may be a flower shop on the Internet. We live in an age of global urbanization and informatization. And many people will prefer to order home delivery of flowers to the usual trip to the flower salon. Such a service is in great demand among different segments of the population. Opening costs are minimal. The main costs are to create an attractive site, sell flowers, select competent staff (operators, couriers, florists). If we talk about the downsides, they are that this idea has long been settled by the most enterprising businessmen. After all, what brings real profit does not go unnoticed. But if you still get excited about the idea of creating your own online flower shop, then be sure to predict the potential profit, basic expenses and income. Examine offers from your potential competitors. As a rule, an online store is opened if the entrepreneur already has his own business selling flowers, and he knows all the nuances of doing such a thing.
Choose a name for the store
The name of your own brand should be creative, unusual, selling and at the same time harmonious. The abbreviation must not be too artsy, long, easy to remember and associate with your business. After all, you want to attract customers, and not scare them away.
To summarize the main results
In order for a business to make a profit, a certain action plan should be followed. Be sure to think about the availability of specialized education in the field of floristry. You can take florist courses (e.g. ) Specialized literature also does not hurt. Indeed, what you choose as a guide in your activities depends on self-education.
Entrust the company registration with a qualified lawyer in order to avoid the occurrence of negative legal situations. The location of the store should be in a crowded place, buy all the necessary equipment and select competent florists. Choose a reliable color provider - for example, . Ask about reviews about the supplier, the quality of the supplied products. And remember the decoration of the outlet.
Buyers should be happy to come to you. Do not forget about advertising, which will significantly improve the quality of flower sales. It is especially important to use advertising in the early stages of establishing entrepreneurial activity. Follow simple rules, and you yourself will see how your affairs go uphill!