For creative people, a good way to realize their abilities is to open their own business. Beauty is a profitable area where you can make good money. Indeed, beauty is perhaps the only thing women are not used to saving on. But for a successful start, you will need to know exactly the features of this business and how to open a beauty salon from scratch.
Types of Beauty Salons
To start a business, you need to have a real idea of the format, status and list of services provided by the institution. This is the core of the business. Beauty salon can be of three types:
- economy class;
- business class;
- premium class.
Depending on the format of the institution, its location, breadth of service, features and the amount of initial capital are determined. Also, the business plan depends on the type of beauty salon. Since the level of workload and prices in economy and premium salons are significantly different.
Business from scratch: economy class beauty salon
The main advantage of economy-class establishments is accessibility for the majority of the population. This means that the level of workload and demand for services will be significantly higher than in more prestigious studios. But it should be noted that the level of competition in this segment of the business of beauty salons is much higher.
List of required services:
- haircuts;
- hairstyles;
- hair coloring and highlighting;
- Mani Pedi.
As you can see from the list, middle-skilled masters are suitable for working with such a list of services. Do not immediately hire newcomers. Even though you can save on the salaries of young masters, the low quality of services will negatively affect the reputation of the salon.
The features of economy class salons include:
- the modest appearance of the premises in which the services are provided;
- cheap supplies (paint, hair sprays, shampoos, etc.);
- low advertising costs;
- minimum amount of equipment and necessary equipment.
With a limited budget, this type of salon is most suitable for starting a business from scratch. An economy class beauty salon can be organized with no more than 1 million rubles. It all depends on individual factors affecting the minimum costs: rental cost, average salary of craftsmen, cost and quantity of equipment needed, etc. You can also buy a ready-made business. Beauty salons purchased from previous owners have an undeniable advantage - a well-developed client base.
Business Class
Business class establishments belong to the middle price category. If you have a decent amount of investment and minimal business experience, you can start to engage in more serious business. Opening a business class beauty salon requires a responsible approach and serious marketing work.
Business class establishments include additional items in the list of services provided. These include:
- haircuts and hairstyles of any complexity;
- fashionable stains (ombre, shatush, balayazh and others);
- manicure;
- solarium;
- visage;
- hair care (lamination, keratin straightening, various masks and procedures for hair restoration);
- massage;
- simple cosmetic procedures.
It is better to rent a room in large shopping or business centers. Beauty salons of the middle price category should be aesthetically and competently designed. To create a stylish interior most often resort to the services of designers.
Features:
- expensive professional equipment;
- high qualification of masters;
- modern design of the room;
- expensive branded supplies;
- high advertising costs.
Particular attention should be paid to the promotion of the business. Business class beauty salons are in great need of advertising, because not only the quality of the services provided, but also the prestige of the institutions affects their profitability. Starting capital varies from 1 to 3 million rubles.
Premium Beauty Salon
This category is only suitable for starting a business in large cities. The cost of premium services is quite high, so the level of occupancy of the cabin usually does not exceed 30%. The main feature of exclusive studios is the professional creation of a holistic image of customers.
The list of services consists of all items in the business class list and additional procedures, such as:
- aromatherapy;
- dermatology;
- hardware cosmetology;
- modern professional cosmetology procedures.
If we talk about how to open a beauty salon from scratch, a business in this price segment will be profitable only if it is represented by a famous stylist or hairdresser.
Premium studios and lounges should offer a high level of service. This applies not only to the courtesy of the staff, but also to additional amenities, for example, private parking. The institution should be located only in prestigious areas of the city. Therefore, the starting capital can reach 10 million rubles.
Choice of premises
Choose a room for rent should be guided by the format of the future salon. In addition, you need to carefully study the average rates so as not to overpay and save budget funds. The choice of premises for a beauty salon is affected by:
- population and average traffic of the selected area;
- accessibility of the premises (transport and pedestrian);
- number of competitors located nearby.
The average floor area is 50 m 2 . A ready-made example of a business plan for a beauty salon should contain not only information about the area of the room, but also the cost of its maintenance (rent, electricity, light and water costs).
In order to independently calculate the required area of the cabin, it should be borne in mind that at least 5 m 2 should be allocated to one workplace. Also, do not forget about the dressing room, the recreation area of the masters and the waiting room for visitors.
Supervisory authorities
The document that all regulatory authorities will require in the first place is the data sheet of the premises. This paper can be taken at the BTI. With it you need to register with several regulatory authorities:
- sanitary and epidemiological station;
- Fire Service;
- district administration;
- water canal;
- energy control.
The availability of permits from all of these services does not exempt the owner of the beauty salon from further contact with inspection bodies. All of them will monitor compliance with established standards throughout the work of the institution. Therefore, a neat appearance, cleanliness, sterility of instruments and premises must be constantly maintained.
List of documents for sanitation
Before contacting the sanitary station, you need to collect documents, without which the inspection body does not have the right to issue a permit to open a beauty salon:
- medical certificates of employees;
- accounting magazines for general cleaning, sterilization of tools (scissors and manicure accessories), the operation of bactericidal lamps, disinfectant metering;
- an agreement on the removal of garbage and other waste;
- acceptance certificate and passport for the ventilation system of the room;
- an agreement with a medical institution on the planned passage of examinations.
Documents for the fire service
If you have a ready-made business plan for a beauty salon on hand, this does not mean that it is ready for opening. Preparatory work and the collection of all necessary documentation may take about a year. For example, in Pozhtekhnadzor you need to collect the following documents:
- evacuation plan;
- personnel training log with signatures of all employees;
- an order to appoint an employee responsible for the fire safety of the organization;
- documents for fire alarms;
- the plan of action for the employees of the salon in case of fire;
- conclusion of the fire service.
Other documentation
If all permits are received and the salon has official access to work, you need to take care of other documentation. When an entrepreneur buys a business, a beauty salon will have all the necessary paper. Nevertheless, it is important for the owner to know the complete list and to submit the necessary document in time at the request of the inspection bodies.
Mandatory documents include:
- book of comments and suggestions;
- trade rules;
- photocopies of the conclusions of Pozhtekhnadzor and SES;
- photocopy of consumer protection law;
- license (if medical services are provided in the salon).
Sample business plan of a beauty salon
The preparation of a business plan always begins with the design of the title page. It indicates the type of proposed activities of the organization, its name, address and contact information. Any ready-made example of a business plan for a beauty salon is developed according to one scheme:
- Analysis of the market and the competitive environment.
- Real opportunity assessment.
- Description of the entire list of services that the salon plans to provide.
- Drawing up a marketing plan.
- Drawing up a production plan.
- Drawing up an organizational plan.
- Drawing up a financial plan, payback calculation.
- Assessment of possible risks.
For each step, the corresponding section of the business plan is intended. All documents on the basis of which the calculations will be carried out must be enclosed in the "Applications" section. To really imagine what this document looks like, you need to consider an example of a business plan for a beauty salon.
When preparing a business plan, one should not forget about seasonality. It is noticed that in the spring-summer period, the flow of customers in beauty salons increases, and in the autumn-winter period, on the contrary, decreases. In addition, all figures must be real, since the correct calculation of potential profit depends on them. If after futile attempts to make the correct calculations, the result remains in doubt, you can use the services of specialists and order a ready-made business plan for a beauty salon.
Is it profitable to open a beauty salon: reviews
With the proper organization of the workflow and marketing activities, even an economy-class beauty salon can bring huge profits. According to reviews, beauty studios pay off in 1-2 years. It all depends on the status of the institution, the region, prices for services and average traffic.
Throughout the entire time of work, it is very important to monitor the expenses and income of the organization. An analysis of the expenditure side may reveal ways for additional savings that were not included in the business plan. A revenue estimate will help to ensure that the cost of the service does not go beyond the minimum allowable rate - 30% of the cost.
According to the reviews of experienced owners of beauty salons, we can conclude that it is important to monitor the honesty of employees. It often happens that the salon’s profit falls due to the work of the masters “for themselves” and the theft / overspending of consumables. The advantage of a beauty salon is built only on the effective organizational work of the enterprise.