A sign at the entrance is the first thing a potential customer sees when entering the store. No marketing research is required to explain this phenomenon. What they meet by clothes is known to every person from an early age. Therefore, a lot depends on what a clothing store is called.
First, each businessman must answer to decide who is in the target audience of the company. After all, what you call a clothing store is more dependent on potential customers. Who should the name bring to the store?
Finding a name for a store is not an easy task; it requires a responsible approach and involves the maximum of human intellectual resources.
What factors influence the choice of name
The options for the name of the clothing store will also depend on the following factors:
- Is the product associated with one manufacturing country (Italian / Turkish / Chinese clothing store).
- Does the clothing have a specific purpose (a store of cocktail dresses, sportswear, specialized uniforms).
- What age group should come shopping. A store for children's clothing, things for teenagers and adults should have different names).
- Where is the outlet located. The store on the periphery and in the city center a priori will have a different name due to the different infrastructure.
There are a lot of methods for finding a name for a company. Most of them require a small team of people. If you do not have business partners, you can invite your friends and in a fun environment find the perfect name for the brand.
Brainstorm
This method is perhaps the most commonly used. Many have heard of him, but few apply it in life.
For a quality brainstorming, it is necessary that a team of up to 10 people participate in it. It is advisable that each of them have experience in various fields of activity, since the diversity of thinking leads to the birth of truly delightful options.
During a brainstorming session, everyone in the room calls the names that come to mind first. Each name is written out, and then the best is chosen from them. In this case, you need to record as many options as possible (at least 100).
Incredibly, brainstorming is one of the most effective ways in finding a name for any brand, and great options are born, what to call a women's clothing store. This method is used by teams of marketers of absolutely any level.
Random association method
This method is even simpler. For its use, it is enough to write out the qualities that distinguish the store from other similar companies. To do this is better in a large company of friends or partners, as you know, one head is good, and two is better. And even better if there are more goals.
When the most striking qualities of the company are written out, each person should name the most striking association with each item.
As a result, you get a long list of naming phrases. Then from them it is necessary to choose 10 suitable for the following criteria:
- uniqueness;
- creating a positive impression;
- reflection of the essence of the company.
The result should be a high-quality and vibrant name for your brand.
Name in store name
Marketing research often indicates that using a sonorous name or surname in a store’s name gives the brand a special status. There are tons of great examples of this:
- "Heir of Vyzhanov";
- Shop Natalia Dorokhovoy;
- Emporio Armani;
- An example from the food program is “German Sterling Bread”.
People tend to remember names and surnames with greater ease. Among other things, the combination of a personal brand with the name of the store will allow better contact with the target audience. People appreciate openness and trust, they are so arranged. Therefore, if an entrepreneur does not hide behind an incomprehensible brand, but openly calls the store by his name, shows himself in every possible way on social networks and is in interactive mode with customers, then this will inevitably lead to success.
You can find out how to call a clothing store by your name from such powerful distributors and fashion designers as Gucci, Louis Vuitton, Dolce & Gabbana, Armani.
However, in this approach, the businessman should be careful enough. All residents of the former USSR remember the first signs of the 90s. It was then that on the territory of most provincial cities appeared hairdressers "Natalia", a clothing store "Josephine" and toilet water "Nicodemus".
It is important to remember that the name of the store in its own name requires the rapid development of a personal brand in social networks and other media, so that such a move is understandable to the consumer.
How to name a children's clothing store
If the target audience is children, then it makes sense to name the store using words filled with positive meaning.
- "Children's fashion";
- Kids & Kids;
- "Princess";
- "Peanut" (for the smallest);
- "Dreamland";
- "Adventure Time";
- The Magic Kingdom.
The name should give a fairy tale to children and pleasant nostalgia for parents. A similar approach to choosing a name will turn the gaze of the target audience towards the sign.
How to name a women's clothing store
If the target audience of the store consists of a beautiful half of humanity, then the question of choosing a name becomes more complicated.
Options for what to call a women's clothing store should be related to what ladies value most in stores.
These things include:
- high status;
- style;
- quality;
- exclusivity.
Perhaps these are 4 main criteria that should be reflected in the name. It’s not so important what age group your potential customers belong to.
For example, the Marks & Spencer store, which positions itself as a distributor of clothes for different ages, is statistically more popular among women of a more mature age group. The diametrically opposite situation is demonstrated by the Ostin chain of stores, which is visited mainly by young people.
Thus, the name of the store should simply be radiated with high status and exclusivity. A potential customer should read the sign and understand that he will buy a thing that sincerely envy the environment.
What can be called a clothing store for women?
- "Island of desires";
- "Queen";
- "Palace of the Empress";
- "Maldives";
- "The Mysterious Kingdom";
- "Castle in the air" and so on.
Come up with a name on your own or entrust it to professionals?
Each entrepreneur must give the answer to this question himself. Specialized agencies will choose a name using the methods described in the article. However, outsourcing specialists will not be sufficiently immersed in a specific business, which will complicate the task, extend the time frame for its completion, and possibly reduce the quality of the resulting name.
A responsible approach and orientation to the target audience will allow each novice businessman to find a suitable name for his business. A little zeal and optimism, and everything will turn out!