This is not only the “oldest”, but also the best-selling brand of this drink. And almost thirty-five percent of the entire world market for this kind of alcohol is made up of products of the same company. Of course, we are talking about the tequila “Jose Cuervo”. Reviews of its authentic taste and wonderful aroma are distinguished by an enviable positive content and mood. Yes, people around the world like her. No wonder that the company produces more than seventy million liters of Jose Cuervo annually. But in order to achieve such a comprehensive success, it took over two hundred years of very hard work!
The history of tequila Jose Cuervo: the beginning of the journey
Back in 1758, Jose Antonio Cuervo, using a patent on the land granted to him by the king, bought a hacienda and built a small distillery there to distill authentic alcohol, which was made from the juice of a local plant - agave. The case "burned out" and turned out to be profitable, and already in 1795 his son, Jose Maria de Cuervo, received a wine distillery license from the Spanish monarch, expanded his father's enterprise and engaged in the production of mezcal. That year is considered to be the official foundation date of the company, which was destined for a long journey crowned with worldwide fame.
Enterprise Development
In 1812, Jose dies, leaving huge agave plantations to his blue son, also Jose, and the distillery to his daughter Maria (by the way, her husband, Vincento Rojas, renamed the plant in honor of his beloved - La Rojeña). Jose Ignacio shows himself to be a zealous host. He is expanding his father's agave plantations, so there are already more than 3 million bushes for raw materials. But after the death of the “next Jose”, things went pretty bad for the company, and soon it was sold to businessman Jesus Flores. And subsequently, the impoverished heir to the Jose dynasty was even forced to get a manager at a sold enterprise, which Flores, it should be noted, developed very well: he took advantage of the railways, began to pour tequila not in a barrel, but in a bottle, exported this drink to various countries. Jesús died a few years before the beginning of the twentieth century. The widow inherited the distillery and noble fortune. But in those days it was not customary for a lady to run a large business. The faithful manager, Jose Cuervo, came to the rescue. In 1900, the couple got married, and the Jose Cuervo tequila factory, the quality of which rattled all over the New and Old Worlds (and were very positive), returned to the descendants of the founding father. From that time to this day, it is the largest company in the world producing such drinks.
Tequila "Jose Cuervo": reviews
She, according to many experts and just lovers of a shot glass or two, has an excellent mild taste. It is no coincidence that many bartenders offer it for the first test of rather specific alcoholic products from agave. Elite varieties are “trusted” in ancient technologies: in particular, they use two-ton millstone, carved from the tezontl — volcanic basalt. They are crumpled with meaty agave cones steamed in the oven, and after processing and fermentation, the juice acquires a velvety taste with an aftertaste of lemon peel. In general, the feedback on the Tequila "Jose Cuervo" is very, very positive. And the company's products have repeatedly won first places at prestigious exhibitions in various years. The price of tequila “Jose Cuervo” is quite affordable (if you do not take the “reserve”) and is about 12 to 20 dollars per bottle with a capacity of 0.5 and 0.7 liters (from 1300 to 2000 rubles). Reserva, of course, will cost more.
Types of drink
Among all the varieties of tequila, “Jose Cuervo Especial Reposado” takes pride of place. It is light golden, and it is kept for six months in oak barrels. Its aroma is richly agave, the admixture is oak, vanilla, spices, and the taste is balanced. They drink with lime and salt, with a pinch of ginger, with a slice of orange, sprinkled with cinnamon.
Another species is Tradicional Reposado, a premium product made using basalt millstones; it contains 100% blue agave juice. The color is pale straw, and the drink is fragrant with agave, freshly cut grass, has an aftertaste of tropical spices.
Clasico - colorless blends of young tequila with agave alcohol for six months.
And the most expensive Reserva de la Familia is made by hand and made according to a recipe supposedly created by Jose the founder of the dynasty himself and kept secret for a long time. The drink has a complex aroma, where apple and nutty notes with caramel are distinguishable, cinnamon and oak smells.