The Ugly Coyote is a global network of bars with its own specific style. One institution was lucky enough to be in the Ural capital - Yekaterinburg. Let’s figure out why the bar with such a very original name is notable and in what the rebranding that upset many visitors is expressed.
What are you, ugly coyote?
The first "Despicable Coyote" was opened in distant New York in 1993. Its founder was the desperate Lillian Lavel. For the sake of dancing at the bar, promising, among other things, good tips, this lady quit her career in a brokerage office. The institution brought popularity to an article published in 1997 in the GQ magazine about her beautiful permanent hostess - "The Saloon Muse" Coyote Ugly ".
However, the publication was the smallest fraction of success. Bar Lavel was the first such institution, about which the film was called, which was called “The Ugly Coyote Bar.” What inspired the directors? What attracts visitors to the network of institutions every day (including the Ugly Coyote "in Yekaterinburg) - dance on the bar counters of mischievous sexual" coyote "- funny and fiery barmaid.
There are a lot of lovers of the signature “dish” of the bar around the world - the Body Shot cocktail, which is served to the guest during the dance directly from the body of the hostess of the bar. In Russia, in addition to Yekaterinburg, the Ugly Coyote was opened in Moscow (on the Arbat and in Stoleshnikov Lane), St. Petersburg and Kazan. Its network, by itself, is widespread in the USA and even in Ukraine.
The Ugly Coyote Bar in Yekaterinburg: rebranding
In Yekaterinburg, the scandalous bar was opened in 2012. It was located in the building of the Vysotsky skyscraper, where it lasted until April 2017. However, in June 2017, regulars of Coyote faced a new sign at the coveted address of ul. Malysheva 51 - "Dirty Dancing".
Although the new institution still works from 8 p.m. to 6 a.m., it differs from the previous "Despicable Coyote" in Yekaterinburg as follows:
- Instead of the depraved "coyote", guests will be pleased with their dances with the more glamorous "baby". Accordingly, your favorite rock rhythms will be replaced by a different format.
- At the bar, it will be possible to climb and male visitors.
- Invited groups of show ballet will also dance at the stands to mixes of the best DJs in Yekaterinburg, Moscow and other cities.
- The institution will offer unique designer cocktails.
What I remember the "Ugly Coyote" Yekaterinburg
Most visitors considered The Ugly Coyote in Yekaterinburg a great place. They highlighted:
- fun crazy atmosphere;
- various music;
- affordable prices;
- rich assortment of alcoholic beverages;
- incendiary barmaid.
Among the minuses, some noted too obvious "divorce" of visitors by "coyotes" for the purchase of expensive cocktails and generous tips.
In April 2017, The Ugly Coyote in Yekaterinburg ended its history, changing the format to a more glamorous one. However, the only bar about which the film was shot can still be found not only in its homeland in the USA, but also in some cities of Russia.