"Yoshkin cat" - vodka, which appeared on the shelves of domestic stores relatively recently. But even in such a short time, she managed to attract the increased attention of a huge number of buyers. What is this drink, and what is the reason for its popularity?
Product Description
Vodka "Yoshkin Cat" is a strong alcoholic drink created by specialists of the Mari El Republic. The product is made using a special technology based on alcohol of the Alpha category. In Russia, as you know, it is considered the best raw material for the production of various types of vodka. This alcohol is made exclusively from grain raw materials (rye, wheat or a mixture thereof) and undergoes maximum purification before being sent for further processing. Perhaps that is why the vodka "Yoshkin Cat" is considered a high quality product. Thanks to the use of modern technology for its production, the drink contains very few fusel oils. Filtration of the finished product with silver ions completes the multi-stage purification. In addition, “Yoshkin Cat” is vodka, which is also famous for its rather unusual and slightly strange name. In the people, this combination of words is used quite often. Taking advantage of this popularity, the manufacturer has released three types of product related to this brand.
Today on sale is the "Yoshkin Cat" "White", "Black" and "Red". Each of them has its own individual characteristics.
Customer reviews
What do customers think about the Yoshkin Cat vodka? Reviews of most of them about this product are positive. Moreover, each species has its own supporters. For example, “White Yoshkin Cat” is a crystal clear drink with a characteristic vodka aroma and a slightly sweet mild taste. It is mainly chosen by lovers of the classics.
The “black” option is preferred by those who strive for excellence. Of course, because for additional purification of this product, selected coconut charcoal is used. Therefore, the drink itself is characterized by perfect transparency. For a change, manufacturers decided to create a “Red” product as well. In appearance, it is just as transparent and very easy to drink. Many argue that the next morning after eating it there is no hangover. Perhaps this is because in addition to pleasant freshness, the aroma of floral honey is present in the drink. But there are also such consumers who consider this vodka an ordinary product, not worthy of increased attention.
Price of pleasure
How much does the Yoshkin Cat vodka cost? The price of this product will pleasantly surprise fans of strong alcoholic drinks. A bottle of such vodka with a capacity of 0.5 liters will cost the buyer from 332 to 378 rubles. The price level depends on the particular trading company. And it’s absolutely unimportant whether the Yoshkin Cat will be white, black or red.
Most Russians believe that this product ideally combines two of the most important indicators of any product: high quality and quite affordable price. Today, few drinks can boast of this. For maximum profit, some manufacturers seek to set a high price for a new product, classifying it as “elite” and high-quality. With vodka from Yoshkar-Ola, everything is different. The creators of the new brand decided to make the product available to any buyer with an average income. It is to this category of people that this product is oriented. In addition, the original name of the product itself is its advertising and causes additional consumer interest.
Manufacturing company
Where does the Yoshkin Cat vodka come from in domestic stores? The manufacturer of this drink today is OJSC “Urzhumsky distillery”. The company is located in the Kirov region and has long been engaged in the production of various alcoholic beverages (gin, whiskey, brandy, liquors and others).
True, for the first time “Yoshkin Cat” was released at the Novo-Fokinsky distillery in 2012. After some time, the product even received an award at the competition "Travel Souvenir", held in Yaroslavl. The drink was awarded the Grand Prix for recognition and originality. But in 2017, the company was officially declared bankrupt. Therefore, the production was closed, and the factory located in the city of Urzhuma received the right to produce products of the brand "Yoshkin Kot". The company continued to produce a popular product in accordance with international standards. The result of good work can be considered the fact that the drink after that was awarded the highest award at the Sochi tasting contest.