Today, there are a huge number of areas for business. The sphere of hairdressing is more in demand than ever. After all, women at all times want to look chic, and men to maintain a neat appearance. It is for this reason that arranging your own hairdresser may well bring significant income. But to open such a business, you need to work hard. If you are ready to work day and night, then this option is right for you. So how to open a hairdresser? Let's look into this issue.
What is the difference between a hairdresser and a salon?
When developing a business plan, you need to decide what type of institution you want to open. This may be an economy class institution or an elite salon. Both this and the other option have their advantages and disadvantages.
The economy class institution offers a standard set of services. The list may include a haircut, painting, styling, manicure, curling. These services are required by the vast majority of customers. Such an institution may well be located in a small shopping center or residential quarter. What do you need to open a hairdresser of this class? First of all, you will need the necessary furniture and tools. In addition, the room must have warm water. It is also necessary to make repairs in the institution. As for the level of staff training, it should be standard. It is unlikely that a master of high class will agree to work in such a salon. Such institutions are characterized by a stable flow of customers. They provide constant income to the owner of the hairdresser.
The next level is a mid-level hairdresser. Masters with a high level of training already usually work here. In addition to standard procedures, hair restoration and lamination are performed here. In such an institution you can already organize a beauty parlor. Prices here will be slightly higher than in economy-class hairdressers, but the quality of work performed will also improve significantly. How to open a hairdresser? Where to begin? To organize the work of an institution of this class, you need to buy high-quality modern equipment, as well as high-class materials that you may need to perform various procedures. In the room before opening, you should definitely make a good repair. Particular attention should be paid to advertising signs.
Who makes up the main clientele of a salon of this class?
- People who want to look good, but do not have the opportunity to visit an upscale beauty salon.
- Young people looking to look stylish. They still do not have the opportunity to visit a high-class beauty salon.
- Middle-aged ladies who just want to take care of themselves and do not require any extraordinary services.
How to open an elite class hairdresser? The main category of clients of such institutions is wealthy people who can afford to pay a tidy sum for the care of their appearance. The requirements for such a salon, respectively, are higher. It must be modernized using original design solutions. Masters should use the best high-end equipment. The same rule applies to cosmetics for customers. Masters in such a salon should have extensive experience and always study the latest fashion trends. To be in shape, they must constantly undergo continuing education and courses. The hairdresser in such a salon must be able to fulfill any desire of the client. The main goal of the elite salon is to please the visitor as much as possible. Services such as designer haircuts, beauty treatments and others should be available here.
The risks
How to open a hairdresser from scratch step by step? Before you engage in this type of business, it is recommended that you consider all the risks that you might expect in your work. We will deal with the most problematic moments.
- The biggest risk is the rise in prices for cosmetics. This unpleasant situation can lead to a partial loss of profit. However, one must be prepared for such difficulties all the time. The price will periodically rise. To avoid sudden surprises, you can conclude delivery contracts in advance for a specific time. During this period, the price of materials cannot rise.
- Loss of regular customers. This situation is quite natural some time after the discovery. In order to avoid customer churn and attract new ones, it is necessary to constantly monitor the quality of the services provided. Periodic promotions are also welcome. This will help not only to update the customer base, but also to improve the quality of work.
- Nursing staff. It is clear that a good master can open his own personal business or go to another salon. After it, a certain number of customers can leave. To avoid this situation, it is necessary to show loyalty to the staff. In some cases, you may have to make concessions. Also, employees can be rewarded with bonuses for a job well done.
Seasonality
Some of the services of beauty salons are seasonal. This has a significant effect on the amount of money earned. When the activity of visiting the salon decreases, employees can be sent on vacation. In season, if necessary, you can hire additional staff to meet the level of demand. In this case, you can avoid additional costs.
Opening a hairdresser: what needs to be done?
Let's consider in stages how to open a hairdresser.
You can start a business from scratch based on the following points:
- First you need to formalize your activities. You can register as an individual entrepreneur. Then a simplified tax system will apply to you. For business today, this option is considered the most acceptable. It keeps payouts to a minimum.
- It is better if you have a diploma of a master hairdresser.
- To start a business, you need to rent a room and make repairs in it.
- Before starting work, it is necessary to obtain permission from the fire inspection and SES.
Step-by-step instruction
How to open a hairdresser from scratch? There is a simple algorithm that you need to follow in order to get your own highly profitable beauty business.
- The first thing you need to do is determine your location. Do not try to immediately get the room in the center. At first, you can take a small office building in a residential area.
- Decide on the format. Make a list of services that you will provide to your customers. The main thing here is to objectively assess one’s own capabilities and strengths.
- Paperwork. All bureaucratic issues must be approached with particular care, otherwise you risk getting serious fines.
- Make a business plan and budget. This is an extremely important point. It is necessary at the initial stage to understand how much money is required to conduct a business. In addition, at this stage you can determine the class of the institution.
- Purchase of equipment. Even to open an economy-class hairdresser, you need to purchase high-quality appliances and furniture. The overall impression of the hairdresser is strongly influenced.
- Recruitment. It is necessary to create comfortable working conditions for the craftsmen.
- Advertising campaign and promotion. You open a new institution, which you need to tell potential customers. Therefore, at first, open hairdressers should invest in advertising. She will help build a customer base.
How to choose a room?
One of the most important aspects when starting a business in the field of beauty is the choice of premises. The key to success is the right place. Where is it profitable to open a hairdresser? If you choose a room in the city center, then you have to lay down an impressive amount for rent or purchase. This, accordingly, will force you to increase the cost of services. This state of affairs may alienate many potential customers. Therefore, if you are just starting your own business, it is better to choose a room in a residential residential area. By setting a reasonable price for services, you can quickly build up a customer base. There are a number of requirements for the office itself. The area depends on the number of jobs. For each chair, seven square meters are allocated according to the standards.
Equipment for work
How to open a hairdresser? To get started, you will need to purchase a starter kit.
What is included in it:
- the necessary set of scissors for each master;
- curling iron and hair dryer for each employee;
- shaving accessories;
- trimmers;
- mirrors and combs in stock;
- armchairs;
- hangers and wardrobes;
- place to store tools.
Here is the easiest and cheapest set. If you want to open an elite salon, then equipment must be purchased in accordance with the list of services provided in it.
What documents are needed to open?
The next important step is to collect the necessary documentation. Without it, it is impossible to open a business.
What is necessary:
- Registration as an individual entrepreneur, choice of taxation system.
- Purchase of cash register equipment. The device must be registered with the tax office.
- Submit a notification to the Rospotrebnadzor about the opening of a hairdresser. This must be done before the first digit on the cash register is driven in.
- Get permission to work in the fire and SES. Each master must have a certificate and a health record.
Where to find employees?
The next important stage is staffing. All the craftsmen you hire must have the appropriate qualifications. Recommendations and work experience are also important. The level of your entire institution will depend on these indicators. In an elite salon, craftsmen must be able to work, capable of performing any, even the most creative, task. To establish an economy class, it will be enough to hire hairdressers who can perform simple haircuts for a moderate fee.
Advertising campaign
At the initial stage, you can’t do without advertising. It’s better not to save expenses on this article. When you open, you can place several banners in the area of the salon. You should also make a beautiful sign and place an ad in your local print edition. This will help attract potential customers and quickly succeed.
Business planning
Is it possible to open a hairdresser using a limited budget? It will be necessary to spend 5,000 rubles to create an IP. The cost of renting or acquiring premises will depend on the area. At least 100,000 rubles should be pledged to this expense item. For the purchase of equipment should spend 10,000 rubles for the master. It is also necessary to lay about 20 thousand in the budget for the purchase of consumables. As for advertising, at first you can use free funds. For accounting should be laid somewhere around 50 thousand rubles. The master should receive about 40% of daily profit. Here are the main factors to consider when drawing up a business plan.
Conclusion
In this review, we looked at how to open a hairdresser from scratch. Here, the main stages of conducting this type of business were highlighted, as well as the main expense items were identified. Given all the above information, you can easily start your own business. Most importantly, you should not be afraid of various risks that may arise in the process of activity.