Fans of a foamy drink now literally bathe in a variety of beers. But true connoisseurs always choose the Harp Irish beer, which has been a favorite in the European market for many years.
Origin
In the small Irish settlement of Dundalk, which is located on the beautiful seashore, there is a brewery. The history of the brewing company is rooted in the distant 17th century. In 1693, a home brewery was built in the lands with a wonderful climate, clear water and aromatic hops. In the mid-19th century, small companies began to stint and merged into a large-scale network. A little later, the production was overbought by the famous company Guinnes. It was she who began to actively produce world-famous lagers.
Harp beer was first brewed in 1960. The company that manufactured it is known worldwide for the Book of Records. Guinness decided to make the main emphasis on popular light beers and was not mistaken. Gradually, Irish ale began to fade into the background, its place in the market and on the tables of fans of a foamy drink was taken by light beer.
History of creation
At that time, the trend in fashion was to invite foreign specialists to production. The Guinness company was no exception. This was the first time that Harp beer was produced, the description and recipe of which was proposed by the famous German brewer G. Münder. In order for this type of drink to be born, the company had to re-equip its breweries with new equipment and bear considerable expenses. But the game, as they say, was worth the candle.
After the production of the first liters of beer and the growth of its popularity, a lot of time has passed. By the way, Harp beer might not be called by that name. At that time, completely different options were offered: "Dolphin", "Cross". However, it was decided to come up with a name that would immediately show that the drink belongs to Ireland. And it was decided to name a new type of beer - "Harp". This instrument is well known to the Irish, because it has been a symbol of the royal court since ancient times.
Market promotion
After the Harp beer became popular in the Kingdom and Ireland, the company decided to move its brainchild further to Europe and the United States of America. To further promote the product, it was decided to combine the brewers of Ireland and Britain.
Initially, beer was bottled exclusively in glass bottles. But the increase in popularity forced changes in the design of containers. Since 1964, Harp Lager Ltd has decided to create more bulk containers. So beer kegs got into pubs, clubs and restaurants around the world. From such containers it has become more convenient to sell and pour beer, and more profitable for both sides.
Taste Features
Why is the true leader of world brewing so unusual in taste? What is so attractive for fans of foamy drinking beer "Harp"? Customer reviews say that this type of beer has a sweet, clean taste. The aftertaste of this drink has a characteristic pleasant bitterness. The foamy hat lasts a long time, it is resistant and snow-white, which is especially appreciated by true gourmets. Beer "Harp" is not only exquisite and enjoyable taste. It has a brilliant golden color. Beer “plays” in a misted glass, beckoning and setting up for a pleasant languid evening. The quality and taste of beer have been repeatedly noted at specialized exhibitions, competitions and shows.
To create "Harpa" uses pure spring water and high-quality hops collected in Germany. Technology and production stages are closely monitored. The company closely monitors the smallest nuances, maintaining high quality and following centuries-old traditions.