Companies are created and closed every day. Many firms that have a quality product or service, no matter what, eventually go bankrupt. The reason for this lies in the fact that their goal is only to make money, but in business it is sometimes worth sacrificing profitability in order to secure a future for yourself.
Mission and goals
Large corporations and international companies many years ago realized the importance of defining a company's mission. It became clear to their management that money is not the only value, and the process of activity has real significance. For this reason, when creating companies, they determine their mission, goals and vision.
Of course, the question may arise: "How is the company's mission different from its goals?" Try to answer it. The bottom line is that the mission of the company is a briefly formed philosophy and the purpose of its activities. Having achieved certain goals, the company will come closer to fulfilling its mission.
How to form a mission
There are certain rules for the formation of a mission. First, it must be based on the fundamental human values that are inherent in every individual. This will ensure universal recognition and respect.
Secondly, it should be clearly and specifically formulated. Management, like every employee, should clearly understand what is necessary to strive for, what is the priority and what cannot be neglected.
Thirdly, the mission should be short and easy to understand. It should not contain words that require further clarification. She must be able to remember the employee of the company of any age and professional level. This requirement is necessary so that each employee can easily remember the mission and understand its meaning.
Fourth, the mission of the company should be the principle of the work of each employee. For this reason, management conducts all kinds of activities so that each employee understands the mission and is guided by it in its activities.
World experience
All companies that have achieved popularity and international recognition have their own mission. For example, Apple's mission is to provide people around the world with interactive devices that enhance their lives. In order for
the company’s activities to meet its mission, it is necessary to make certain sacrifices and hardships. So, some are actively involved in helping the poor, others provide significant discounts to socially disadvantaged groups of the population, and others participate in environmental protection measures. All this requires certain costs and absolutely no profit. But, nevertheless, such activity brings a significant effect for the company.
Undoubtedly, the company's mission is very important in its activities, but many put profit above everything else. This approach leads to collapse and bankruptcy. People understand that companies that have no higher goal than money do not care about the well-being of their customers. This leads to a sharp decrease in sales and does not allow her to win in the competition.