YouTube is not just a video hosting platform, now this service has become a way to make money for many users. The number of video bloggers on the resource is already surpassing, but continues to grow every year. That’s why YouTube’s channel analysis is needed to understand audience behavior and work to attract followers.
Popularity
YouTube has become a place of earnings for many people. At the beginning of its development, the platform was a place where everyone could show their creativity and work on interesting projects.
Now, unfortunately, many come here for the sake of profit and rarely think about quality content. Therefore, we have to watch strange videos that do not make any sense, but are created in order to gain subscribers and views. But since such videos basically exist on the platform, there is a demand for them, and accordingly, we ourselves are to blame for what YouTube has turned into.
Creative people
But not everything is so bad, and creative people still come to YouTube who can teach something and tell something new. Here, musicians, artists, dancers try to realize themselves. Here, even programmers and researchers become creators of something interesting.
Before you start working on your blog, you should take it seriously. You must understand that videos alone will not be enough to advance in this incredible competition. You will have to deal with more mundane things, such as analyzing the YouTube channel, collecting statistics, analytics and optimization algorithms.
Analysis
Why might you need YouTube channel statistics? To begin with, you will have to find some of your main competitors who may come up with new ideas. But not only creativity will have to draw from them. You will need to analyze the videos and the channel of competitors in general.
What specifically will need to be interested in:
- study the dynamics of subscribers and views;
- analyze the frequency of updating content;
- Observe the audience’s reaction to a particular video;
- notice the topics used in the commercial video;
- Track what and how competitors are shooting, as well as what techniques they use to create videos;
- understand tags and key phrases;
- understand the financial capabilities of channels and potential.
Services for competitor analysis
Since when creating your own video blog it is extremely important to work with the analysis of other people's YouTube channels, then this is the question you should start with. There are many services for viewing competitors' statistics, but not all of them work correctly, some may distort data, etc. Therefore, you should pay attention to Whatstat, Socialblade and Kedoo.
The most popular of them is Socialblade now, since it copes well with statistics collection in general. But for some time now he began to hide information about the media network to which the channel is connected, and also not everyone can cope with the English interface.
Whatstat
This is a good service with a rating of Russian-speaking accounts. He does not have extended statistics, but many of these data are enough to understand the competitive environment. You can see the number of views, subscribers and even estimated income.
How to check? To do this, copy the link of the channel whose statistics you are interested in, then paste it into the special search field of the Whatstat service. After that, a table will appear in which statistics will be displayed taking into account the growth of subscribers, increase in viewing and estimated income for a certain period (from a week to 90 days).
Socialblade
YouTube channel analysis can also be done through this service. By the way, he works not only with video hosting, but also with Instagram, Twitter, and other popular foreign social networks.
YouTube account information is presented in great detail here. If they are correctly interpreted, then you can figure out why a competitor collects a certain amount of traffic and what are its prospects.
To analyze the YouTube channel, you need to copy the account link and paste it into a specific resource field. Information on subscribers, views, number of videos, account creation date will appear on the site. You can also keep track of up-to-date information on audience growth / decline per month.
The channel rating from A to F is immediately indicated. Each of them has an intermediate position of “+” and “-”. Socialblade provides detailed information about estimated earnings. For a better understanding, there are also graphs for several parameters.
Kedoo
Analysis of the YouTube channel by subscribers can be done in this resource. In addition to these statistics, the service shows views for a certain period. By the way, you can immediately find out about the media network to which the account is connected.
For analysis, you need to go to the “Partner Search” tab on the site, and then enter the name of the account you are checking. The results will indicate complete statistics that will help you analyze the situation.
Channel Analysis
When you decide to create your own blog, you will need to regularly analyze the audience of the YouTube channel, monitor user behavior, take into account views and subscriptions. You can use YouTube Analytics for this.
This is a popular free tool that is located directly on the video hosting site. To go there, you need to click on the avatar, select "Creative Studio", and then click on YouTube Analytics.
Here is a very extensive analysis of the YouTube channel by subscribers, so the first time you will have to study the interface and features of the service. Here you can find:
- data on the time of views, their number and average;
- likes, dislikes, comments and reposts that indicate engagement;
- subscribers and videos in playlists.
At the bottom of the page are the top 10 of your videos. There is viewing time, number of views and likes. Thus, it will be clear what your audience likes, and accordingly it will be easier to work on a content plan.
The “Overview” block also contains information about the audience: demographics, geography, traffic sources, and playback locations. All this will be enough to conduct an express audit. But you can get more detailed data.
YouTube channel views are shown here in almost every section. For example, real-time data is updated every 10 seconds, so you can immediately monitor the number of views. You can also go further and explore the schedule of specific videos.
If you want to increase the time you watch a video, you will have to study at what points users turn it off. This way you can understand what forces viewers to close the tab or watch other videos. There is a theory that in order to keep a person’s attention, it takes 15 seconds. If he does not leave during this time, then, with a high probability, he will watch the video.
In general, if you carefully study the statistics, figure out how to use YouTube Analytics, you can absolutely accurately understand your audience, and accordingly improve the content.