The effectiveness of the activities of any organization depends on the qualifications of the personnel, on the technologies used in the work, but most importantly, on the presence of a goal, a development vector. The organization’s mission is a common goal that combines individual work items into one strong structure and encourages them to move in one direction. When we know where we are going, the probability that we will come to the wrong place is practically zero.
The mission of the organization is, in essence, the purpose of the organization in society, the philosophy of its activities, its meaning of existence. It determines the direction and development prospects of the company, guidelines for the formation of intermediate goals. Is it enough for the head of the company to orally formulate it? The answer is negative. The mission and strategy of the organization must be in writing for several reasons.
Firstly, the recorded information is always more streamlined and meaningful. Secondly, a written statement of goals during the formation of the company will be necessary for its registration in government agencies. Thirdly, customers, partners and employees should also be aware of what goals the company sets for itself, how it positions itself and for what, in fact, exists.
The mission of the organization should be determined taking into account the following criteria:
An organization’s mission is a realistic goal that can be achieved. It should be ambitious, motivate for development, but also take into account the capabilities of the company, the availability of necessary resources and the level of staff qualifications.
The main goal of the organization should be aimed at solving a specific need of society, to benefit people.
The organization’s mission is a powerful incentive for the effective work of its employees. It determines the importance of the existence of the company and the solution of its tasks and goals.
The mission’s availability for understanding and agreement with all members of the company is one of the main criteria of the organization’s strategy. If the mission is not clearly formulated or not everyone agrees with it, there is a big risk of chaotic work and disagreements within the team.
Uniqueness is an important criterion for the philosophy of the organization and the factor of its development speed. The company should try to do what others do not, and solve those problems that no one has solved before. But to determine what the company will be unique in, it is necessary to analyze the needs of society in the niche that it plans to occupy. It may happen that there is already a strong competitor in the market that fully meets the demand. Then it makes sense to pay attention to other pressing needs.
The strategic mission of the organization should contain a guide to action, that is, determine the development guidelines of the company today and tomorrow. What does it mean? Creating an organization is often a very laborious and lengthy process. Many people spend years gaining customer confidence, developing a database, debugging all technical processes, so the company's mission should be formulated several years (or even decades) in advance. Confidence is needed that the motivating power of the mission will be enough for the planned period of its existence.
Focusing the actions of all members of the team, strict adherence to the goals set is the key to the successful development of the company.